Bathroom hardware market tends to be segmented

According to different groups of people, the production of goods varies from person to person to different people, and the meticulous division of labor makes the market more diversified.

For the low-end consumer groups - price-strength promotional activities have been tried

Faced with domestic consumers, many companies will find that the vast majority of consumers first consider the brand when purchasing goods, followed by price, and finally quality. Low-end consumers themselves have limited economic conditions, coupled with many people's understanding of the importance of bathroom hardware accessories, so they will pay more attention to prices.

Many companies have stated in the interview that "low-end prices, high-end quality" are their current business philosophy. Some sanitary ware companies are seeing the huge potential of this part of the consumer population, making full use of promotions and other means to attract their purchasing desires. If the current wave of hot whale baths in the promotional activities is to begin, it will begin to focus on mass consumption. In addition, many companies are also actively expanding into second- and third-tier cities, and they have begun to focus on catering to the lifestyle habits of low-end consumer groups in product R&D.

Targeting High-end Consumers: Grasping the Shopping Habit of "Bone-Bone"

The so-called “Bone Bone Fine” class refers to those white-collar workers who have certain economic strength, backbone, and elite. They can be said to be the main customers of high-end consumer groups. In pursuit of quality of life, they naturally pay more attention to the quality of the products and the cultural connotation that the goods bring to their lives. This is the so-called “petty assets”.

The positioning of the high-end Dili bathroom has seen the consumption potential of this group of people. Ding Qinzhou, assistant director of sales and marketing at DeLong Hong Kong, pointed out that this part of the so-called “bone bone essence” hopes to be able to use products with international standards, but this economic strength is also It is not enough to consume very high-end products, so it often pursues “marginalization”, such as buying low-priced products, special products, etc. in well-known big brands. As a result, Temang Sanitary recently toured the country as a series of events in the "Terano Carnival" and organically combined many products to allow friends of this class to be both affordable and "petty".

For female consumer groups - bathroom "her age" arrival

According to the statistics of China's third census, the female market accounts for 48.7% of the country's population. Among them, middle-aged and young women aged 20-50 who have strong spending power and large impact on consumption account for about 21% of the total population. At the same time, surveys have shown that women are not only purchasers of personal consumer goods, but also the decision makers of the vast majority of children's products, elderly products, male products, and household products. According to "2006: Report on Women's Livelihood in China," 77.3% of married women surveyed are decision-makers and primary purchasers of daily household consumption. Women's right to speak in family economic decision-making has reached an unprecedented level. the height of. Women have become the main force in the Chinese consumer army.

In fact, women and their homes have a natural connection. The right to decorate their homes is often in the hands of women, and the choice of ceramics is often the homeowner's mistress. The imagination of color is more and more important in modern life. The color of home is language, the expression of the owner's emotions, the color space conveys the interior owner's lifestyle, aesthetic appeal, and the wall surface is the largest area of ​​the living room. The style carrier reflects most of home features.

In response to this demand, it is proposed to emphasize the matching of colors and the use of environmental protection and materials. This is an important measure for Foshan ceramics to impress women. Such as Dongpeng Ceramics Mood for Love Series and Datang Hesheng's Jiupin Women's Products and Eagle Women's Proposition and other products. According to the individual needs of women, they constructed a space to display their respective taste characteristics, combined innovations in culture, personality, and living space to present the oriental sentiment of women's fashion taste space. Believe that "her era" has unlimited potential, it will also become a trend of ceramic products.