Affected by the global financial crisis, the economic slowdown is still looming over China, and all walks of life are affected by different impacts. Product development and sales in these industries are affected. Since the manufacture of the products is inseparable from the molds, it is inevitable that the mold companies will be affected. Luo Baihui pointed out that Chinese mold companies must face up to this cold reality, actively face the current difficulties, calmly analyze the situation, formulate strategies, and adjust the structure to make rapid progress in contracting business, production and operation, equipment investment, technological transformation, financing loans, etc. Adjust and take positive measures to adapt to the current situation and tide over the difficulties.
1. Pay close attention to industry trends, sales situation and policy trends We must pay close attention to the recent national policies. For example, in order to expand domestic demand, improve life, stimulate consumption, drive production, and promote steady and rapid economic growth, the state has invested 15 billion yuan to implement policy subsidies. In addition to the promotion of “home appliances to the countrysideâ€, the “Steel and Automobile Revitalization Plan†policy will be introduced soon, which is undoubtedly a good news for the home appliance, steel and automobile industries.
2, forming alliances, professional division of labor, watching and helping each other, sharing difficulties in the current financial crisis, the mold companies should strengthen communication and understanding more than ever before, eliminate barriers, excluding the suspicion, enhance the internal unity of the industry, watch the help , a total of difficulties. On the basis of mutual trust, enterprises gradually build a credit system, strengthen cooperation on the basis of mutual benefit, and gradually form a tactical combination and strategic alliance. Enterprises can undertake business in the name of the alliance, and carry out professional division of labor after negotiation according to the company's situation and their respective characteristics. This will not only avoid vicious competition, reduce internal friction, and safeguard the interests of enterprises, but also give full play to the respective advantages of the company and achieve strengths and avoid weaknesses. This form of alliance is also conducive to integrating resources, sharing, avoiding duplication of investment, reducing investment risks, and improving equipment utilization. Of course, some companies can also cooperate in the form of “collaborative processing networksâ€. In addition, if there are conditions, the merger will be carried out on a voluntary basis.
3. Strengthening information construction and realizing modern enterprise management China's mold enterprises are mostly small and medium-sized enterprises. They are growing up from workshops or family-owned enterprises. Many private enterprises still have a workshop-style and extensive management model. This backward management level and means have severely hampered the development of enterprises and are unable to adapt to the current highly competitive mold market. Especially in the current severe economic situation, it is necessary to have a rapid response mechanism and adaptability, if there is no advanced set. Information management systems are difficult to implement. Entrepreneurs must be aware that in today's information age, only through the application of information technology and network technology can enterprises help regulate the internal business processes and strengthen the management of suppliers and develop supply channels, minimizing the production costs of enterprises and Purchasing costs, continuously improve the modern management level and operational efficiency of the enterprise, so as to take the initiative in the market and seize the opportunities.
4. Taking the road of production, study and research to enhance the independent innovation capability of enterprises In the current fiercely competitive international market, almost all international famous brand enterprises have taken the initiative to stand for their leading products and to provide high-quality services. They have mastered the core technology of the product. Although we can also acquire core technology from the way of digesting, absorbing and learning from foreign advanced technology and management experience, it is not a breeze. If we only stay in the low-end mold, we should win at a low price. This is a short-term behavior, it is impossible to last, and there is no sustainable development. Therefore, we must have independent intellectual property rights and master core technologies, apply for technology patents, develop to high-tech, and do high-end molds with high technical content to win the market. Only by enhancing independent innovation as the strategic basis for development, enterprises should give full play to the advantages of universities and research institutes, and establish an innovation system that combines enterprises as the mainstay, market-oriented, and combines production, education and research to promote the industrialization of technological innovation results. Economic and social benefits. To this end, Shenzhen Die & Mould Technology Association takes the lead, and combines universities, research institutes, automobile companies, automobile mold enterprises and other units to adopt a combination of production, study and research to break through and solve the key problems existing in the current mold manufacturing, and continuously improve the mold. The technical level accelerates the innovation of mold technology.
5. Breaking the boundaries of the industry, adjusting the production structure and adapting to the market demand Due to the financial crisis, many mold companies could not receive orders, and they were underemployed, and they were anxious. Entrepreneurs should broaden their horizons and not focus on their familiar industries, but should shift to other industries, such as aerospace, military, shipbuilding, biology, medical and other industries that are currently booming. Look for business opportunities, find the products that you are suitable for, and make the East not bright.
In addition, companies should not only have a single customer, nor do they have to do a single type of mold. As the saying goes, don't hang on a tree. Of course, specialized production also has its advantages. The mold can be more refined, the cost is reduced, the cycle is shortened, and the life is better when the weather is calm. It is easy to overturn the ship if it encounters risks. For example, if a company that exports integrated packaging molds stops production of its upstream product company, he will lose orders and cause the company to stop working. Therefore, an entrepreneur must have a sense of urgency in peace of mind, to have a wide range of customers, more industries, more types of molds, this can spread the risk, and can also find products that adapt to their own, which can improve the company's risk resistance ability.
In addition, companies can also take the form of mold belt production. It is well known that the mold industry is a small-scale industry with low efficiency and high social benefits. If the company simply does the mold, it will be difficult to continue to develop. Therefore, when negotiating business, the company can consider the production of mold belt according to its own situation, and the cost of mold can be spread into the product. This can not only solve the work arrangement of some personnel in the factory, improve the utilization rate of equipment, but also the problem of mold maintenance and quality control. Can be solved. For the product factory, it only costs money to buy parts, does not have to pay the mold fee, and reduces the intermediate links, to avoid the phenomenon of wrangling and shoving due to quality problems in the production process. In the form of mold belt production, both sides will achieve a win-win situation.
6, go out of the country, facing the emerging international mold market, and open up new business areas.
In the current tough economic situation, mold companies should take the initiative to strengthen contact and communication with upstream product manufacturers, familiarize themselves with and understand their needs, and actively strive to obtain mold tasks. For some mold companies with strong strength and strong technical strength, don't just look at the domestic low-end mold market, but rely on their own advantages, positioning on high-end molds, matching with international famous brand products, so that their competitors greatly Reduced, at the same time, it has long-term stable customers and better benefits, and has also accelerated the process of localization of imported molds.
In addition to undertaking the molds of domestic joint ventures and foreign-funded enterprises, we must broaden our horizons and go abroad to find new business opportunities. Enterprises can contact and communicate with the business offices of consulates of various countries through the association match to understand their demand for molds and negotiate. You can also go abroad to participate in international famous mold exhibitions (such as Hannover, Frankfurt and other international famous brand exhibitions), promote and introduce the image and strength of the company, and negotiate on the spot. Some enterprises are exhibiting at the exhibition. I got a foreign order at the meeting.
In addition, enterprises can also timely understand the demand for molds from foreign companies through network information, and sign contracts through contact and negotiation. This is also an effective way to obtain foreign orders without going abroad.
In addition, affected by the financial crisis, some mold companies at home and abroad have closed down and closed down, so that some foreign companies will look to the Chinese mold market, which has considerable strength and low price, in order to pursue lower costs. Mold companies are undoubtedly a gospel and an opportunity.
However, it is not easy for mold companies to enter the international market. To win in a highly competitive market, we must first win with quality, and of course, prices, production cycles, after-care services and many other factors. In the final analysis, enterprises must constantly improve their core competitiveness in order to stand firm and be invincible in the ever-changing economic situation.
7. Paying attention to the cultivation of people and giving full play to the role of talents in enterprises is affected by the financial crisis. Some enterprises have been cancelled due to the signed contracts, and there are phenomena such as insufficient tasks, production cuts, etc. As an entrepreneur, they should calmly analyze the situation. Don't take the temporary difficulties of unilaterally in order to save money and reduce costs, but take various positive measures to retain talents, try to stabilize people's hearts, preserve strength, prevent brain drain, and recharge your batteries. Warm up. In addition, enterprises should also pay close attention to this time of production idle time, train employees, improve internal strength, improve the quality of employees, and facilitate further battles.
Every visionary entrepreneur is soberly aware that a company's prosperity and sustainable development are inseparable from high-quality talent. In the end, market competition is talent competition. How to attract talents, retain talents, use talents, and cultivate talents is our entrepreneur's concern. Don't easily lose talents in this financial crisis. Instead, we should actively be the main animal color talents, and reserve talents for the future economic situation improvement and production development.
8. Helping SMEs to Solve Loan Difficulties Due to the current severe economic situation, some SMEs have insufficient business volume, prepayments have decreased, accounts receivable have increased, funds have been difficult to recover, and funding shortages have become more apparent, affecting The company is in normal production. The association is also helping small and medium-sized enterprises solve the problem of loans and strive for cooperation and support from the government and banks.
In addition, enterprises should broaden their horizons, take the initiative to attack, face new international markets, open up new business areas, find business opportunities in the crisis, minimize the losses caused by the financial crisis, and take a positive attitude to meet the economic recovery. .
1. Pay close attention to industry trends, sales situation and policy trends We must pay close attention to the recent national policies. For example, in order to expand domestic demand, improve life, stimulate consumption, drive production, and promote steady and rapid economic growth, the state has invested 15 billion yuan to implement policy subsidies. In addition to the promotion of “home appliances to the countrysideâ€, the “Steel and Automobile Revitalization Plan†policy will be introduced soon, which is undoubtedly a good news for the home appliance, steel and automobile industries.
2, forming alliances, professional division of labor, watching and helping each other, sharing difficulties in the current financial crisis, the mold companies should strengthen communication and understanding more than ever before, eliminate barriers, excluding the suspicion, enhance the internal unity of the industry, watch the help , a total of difficulties. On the basis of mutual trust, enterprises gradually build a credit system, strengthen cooperation on the basis of mutual benefit, and gradually form a tactical combination and strategic alliance. Enterprises can undertake business in the name of the alliance, and carry out professional division of labor after negotiation according to the company's situation and their respective characteristics. This will not only avoid vicious competition, reduce internal friction, and safeguard the interests of enterprises, but also give full play to the respective advantages of the company and achieve strengths and avoid weaknesses. This form of alliance is also conducive to integrating resources, sharing, avoiding duplication of investment, reducing investment risks, and improving equipment utilization. Of course, some companies can also cooperate in the form of “collaborative processing networksâ€. In addition, if there are conditions, the merger will be carried out on a voluntary basis.
3. Strengthening information construction and realizing modern enterprise management China's mold enterprises are mostly small and medium-sized enterprises. They are growing up from workshops or family-owned enterprises. Many private enterprises still have a workshop-style and extensive management model. This backward management level and means have severely hampered the development of enterprises and are unable to adapt to the current highly competitive mold market. Especially in the current severe economic situation, it is necessary to have a rapid response mechanism and adaptability, if there is no advanced set. Information management systems are difficult to implement. Entrepreneurs must be aware that in today's information age, only through the application of information technology and network technology can enterprises help regulate the internal business processes and strengthen the management of suppliers and develop supply channels, minimizing the production costs of enterprises and Purchasing costs, continuously improve the modern management level and operational efficiency of the enterprise, so as to take the initiative in the market and seize the opportunities.
4. Taking the road of production, study and research to enhance the independent innovation capability of enterprises In the current fiercely competitive international market, almost all international famous brand enterprises have taken the initiative to stand for their leading products and to provide high-quality services. They have mastered the core technology of the product. Although we can also acquire core technology from the way of digesting, absorbing and learning from foreign advanced technology and management experience, it is not a breeze. If we only stay in the low-end mold, we should win at a low price. This is a short-term behavior, it is impossible to last, and there is no sustainable development. Therefore, we must have independent intellectual property rights and master core technologies, apply for technology patents, develop to high-tech, and do high-end molds with high technical content to win the market. Only by enhancing independent innovation as the strategic basis for development, enterprises should give full play to the advantages of universities and research institutes, and establish an innovation system that combines enterprises as the mainstay, market-oriented, and combines production, education and research to promote the industrialization of technological innovation results. Economic and social benefits. To this end, Shenzhen Die & Mould Technology Association takes the lead, and combines universities, research institutes, automobile companies, automobile mold enterprises and other units to adopt a combination of production, study and research to break through and solve the key problems existing in the current mold manufacturing, and continuously improve the mold. The technical level accelerates the innovation of mold technology.
5. Breaking the boundaries of the industry, adjusting the production structure and adapting to the market demand Due to the financial crisis, many mold companies could not receive orders, and they were underemployed, and they were anxious. Entrepreneurs should broaden their horizons and not focus on their familiar industries, but should shift to other industries, such as aerospace, military, shipbuilding, biology, medical and other industries that are currently booming. Look for business opportunities, find the products that you are suitable for, and make the East not bright.
In addition, companies should not only have a single customer, nor do they have to do a single type of mold. As the saying goes, don't hang on a tree. Of course, specialized production also has its advantages. The mold can be more refined, the cost is reduced, the cycle is shortened, and the life is better when the weather is calm. It is easy to overturn the ship if it encounters risks. For example, if a company that exports integrated packaging molds stops production of its upstream product company, he will lose orders and cause the company to stop working. Therefore, an entrepreneur must have a sense of urgency in peace of mind, to have a wide range of customers, more industries, more types of molds, this can spread the risk, and can also find products that adapt to their own, which can improve the company's risk resistance ability.
In addition, companies can also take the form of mold belt production. It is well known that the mold industry is a small-scale industry with low efficiency and high social benefits. If the company simply does the mold, it will be difficult to continue to develop. Therefore, when negotiating business, the company can consider the production of mold belt according to its own situation, and the cost of mold can be spread into the product. This can not only solve the work arrangement of some personnel in the factory, improve the utilization rate of equipment, but also the problem of mold maintenance and quality control. Can be solved. For the product factory, it only costs money to buy parts, does not have to pay the mold fee, and reduces the intermediate links, to avoid the phenomenon of wrangling and shoving due to quality problems in the production process. In the form of mold belt production, both sides will achieve a win-win situation.
6, go out of the country, facing the emerging international mold market, and open up new business areas.
In the current tough economic situation, mold companies should take the initiative to strengthen contact and communication with upstream product manufacturers, familiarize themselves with and understand their needs, and actively strive to obtain mold tasks. For some mold companies with strong strength and strong technical strength, don't just look at the domestic low-end mold market, but rely on their own advantages, positioning on high-end molds, matching with international famous brand products, so that their competitors greatly Reduced, at the same time, it has long-term stable customers and better benefits, and has also accelerated the process of localization of imported molds.
In addition to undertaking the molds of domestic joint ventures and foreign-funded enterprises, we must broaden our horizons and go abroad to find new business opportunities. Enterprises can contact and communicate with the business offices of consulates of various countries through the association match to understand their demand for molds and negotiate. You can also go abroad to participate in international famous mold exhibitions (such as Hannover, Frankfurt and other international famous brand exhibitions), promote and introduce the image and strength of the company, and negotiate on the spot. Some enterprises are exhibiting at the exhibition. I got a foreign order at the meeting.
In addition, enterprises can also timely understand the demand for molds from foreign companies through network information, and sign contracts through contact and negotiation. This is also an effective way to obtain foreign orders without going abroad.
In addition, affected by the financial crisis, some mold companies at home and abroad have closed down and closed down, so that some foreign companies will look to the Chinese mold market, which has considerable strength and low price, in order to pursue lower costs. Mold companies are undoubtedly a gospel and an opportunity.
However, it is not easy for mold companies to enter the international market. To win in a highly competitive market, we must first win with quality, and of course, prices, production cycles, after-care services and many other factors. In the final analysis, enterprises must constantly improve their core competitiveness in order to stand firm and be invincible in the ever-changing economic situation.
7. Paying attention to the cultivation of people and giving full play to the role of talents in enterprises is affected by the financial crisis. Some enterprises have been cancelled due to the signed contracts, and there are phenomena such as insufficient tasks, production cuts, etc. As an entrepreneur, they should calmly analyze the situation. Don't take the temporary difficulties of unilaterally in order to save money and reduce costs, but take various positive measures to retain talents, try to stabilize people's hearts, preserve strength, prevent brain drain, and recharge your batteries. Warm up. In addition, enterprises should also pay close attention to this time of production idle time, train employees, improve internal strength, improve the quality of employees, and facilitate further battles.
Every visionary entrepreneur is soberly aware that a company's prosperity and sustainable development are inseparable from high-quality talent. In the end, market competition is talent competition. How to attract talents, retain talents, use talents, and cultivate talents is our entrepreneur's concern. Don't easily lose talents in this financial crisis. Instead, we should actively be the main animal color talents, and reserve talents for the future economic situation improvement and production development.
8. Helping SMEs to Solve Loan Difficulties Due to the current severe economic situation, some SMEs have insufficient business volume, prepayments have decreased, accounts receivable have increased, funds have been difficult to recover, and funding shortages have become more apparent, affecting The company is in normal production. The association is also helping small and medium-sized enterprises solve the problem of loans and strive for cooperation and support from the government and banks.
In addition, enterprises should broaden their horizons, take the initiative to attack, face new international markets, open up new business areas, find business opportunities in the crisis, minimize the losses caused by the financial crisis, and take a positive attitude to meet the economic recovery. .
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