Henan Zhongnan Industry Co., Ltd. Summary Report of “Meticulous Brand Creation Activities”

Henan Zhongnan Industry Co., Ltd. conscientiously implemented the notice of China Development Association (2003) No. 021 "On the construction of two major systems of quality management to promote the "careful brand creation" activities, market-oriented, scientific and technological progress, and ensure enterprise technology Leading; grasping management optimization, ensuring that enterprises establish a virtuous cycle of operation mechanism; grasping the construction of spiritual civilization, shaping corporate image, and stimulating the enthusiasm of employees to run the enterprise well. Since 2002, it has been rated as “Top Ten Enterprises in Brand Activity” by China Machine Tool & Tool Industry Association. With quality management as the main line, we have conscientiously implemented the quality policy of “Innovation for Quality, Credit for Brand” and consolidate the brand. "Basic work of the activities, continuous improvement and innovation, continuous pioneering and enterprising, the company has been rated as an advanced unit of quality management by China Ordnance Industry Group Corporation, Henan Province and Nanyang City, Zhongnan, August 25, 2003 The branded synthetic diamond was awarded the title of “Henan Province Quality Product” by the Henan Famous Brand Strategy Promotion Committee and awarded the Henan Provincial Quality Product Certificate. The experience of Zhongnan Company's “Meticulous Brand Creation” campaign has been introduced and promoted by newspapers and magazines such as “China Super Hard Materials”, “China Armaments” and “Armed Quality”. The company has achieved obvious economic and social benefits. In September, sales revenue increased by 101.2% compared with last year, and profit increased by 130.6% compared with last year. Diamond products are in the same industry in China, and their comprehensive competitiveness ranks first in the industry, ranking second, becoming the “association pillar” of superhard materials club. ". The specific practices are as follows:
First, the leadership attaches importance to the development of the strategy 21st century is the era of knowledge economy, enterprise competition, product competition, in the final analysis is the brand competition, the establishment of a brand is a complex system engineering, involving all aspects of the enterprise, the leadership attaches importance to The key is that the company has set up a leading brand product leadership group with the general manager Jia Pan as the leader, and formulated the implementation measures plan to include the provincial high-quality products in the company's policy objectives, and the various work contents are decomposed into relevant functional departments. And the production and business units, the technical quality department is responsible for the unified organization and coordination, so that the creation of brand-name work is implemented.
The company uses radio, television, publicity, and newspapers to promote the importance of creating brand-name products. To enhance the brand awareness of all employees, the party and government work groups have jointly managed to form a good atmosphere for creating high-quality products in the province.
Second, improve management, standardize the behavior of the company to pay attention to product quality construction, first of all from the quality management, using ISO9000 standards to regulate behavior, through the efforts of recent years, in 2000 passed the ISO9002 quality system certification, is currently actively carrying out 2000 For the conversion work of the edition, a quality manual has been prepared and 20 procedures documents have been officially implemented on June 30. Through the certification, the company's quality management work has been standardized and programmed.
To be ahead of the quality, the standard must be first. In the face of the status quo of the super-hard materials industry, our company has established internal control standards higher than the industry, so that the product quality is always at the leading level in the industry.
Third, technological innovation, high-quality innovation Innovation is the soul of a nation's progress, and is the inexhaustible motive force for enterprise development. The company has formulated a scientific and technological innovation strategy of “production generation, development generation, pre-research generation, conception generation”. Since 1993, it has carried out five technical transformations on the synthetic diamond production line, and is currently undergoing six phases of technical transformation. Through the technical transformation, the three old-fashioned presses in the early stage of the venture developed into large-scale production lines with large-tonnage presses controlled by advanced artificial intelligence as the main group, all adopting the computer control system developed by the company. The modernized shape measuring instrument and the intrinsic quality analyzer with excellent performance are in the leading position in the industry.
The compound pressure transmission medium manufacturing technology, powder catalyst synthesis manufacturing technology and diamond purification grading technology developed by the company are in a leading position in the superhard material industry. Among them, the composite pyrophyllite block and powder catalyst synthesis have obtained national patents. Technological innovations continue to inject fresh blood into the province's high-quality products, so that the Central South brand has maintained a strong vitality.
The company has long-term close cooperative relations with Jilin University, Beijing Institute of Technology, Zhengzhou Abrasives Grinding Research Institute and foreign famous universities, institutes and companies. It has established provincial-level enterprise technology in Zhengzhou High-tech Industrial Development Zone. The center employs experts from the Chinese superhard materials industry as consultants of the technology center to lead a group of master students and undergraduates to carry out research and application of diamond synthesis technology. Among them, the high-grade diamond technology of powder catalyst method was awarded the “2002 Zhengzhou Advanced Applicable Technology Fair” gold medal at the 2002 Zhengzhou Trade Fair in China. And was identified as high-tech products in Henan Province.
Fourth, sincere service, satisfaction is the first company to regard customers as food and clothing parents, customer satisfaction as the basis of enterprise survival and development, firmly establish the "customer first" service concept and "customer win-win" service purposes, the use of pre-sales, Sincere service in the sale and after-sales service, as an important magic weapon to seize the market. The company carefully visits each customer, solicits customers' opinions on the company and products, establishes customer supporting files, regularly monitors and measures customer satisfaction every year, collects information extensively, and finds gaps with marketing targets and competitors. The problem is to respond quickly and solve, to eliminate the customer dissatisfaction factor in the bud, the company sales staff to carry forward the "five thousand" spirit: not afraid of hardships, overcome the difficulties and obstacles, step through thousands of mountains and water, travel thousands of homes Ten thousand households, saying a thousand words, excellent products and sincere service to win customer satisfaction.
V. Continuous improvement and pursuit of excellence At present, the company is self-improving the established quality system in accordance with the 2000 version of ISO9001 standard requirements. On October 26, 2003, it passed the on-site audit of ISO9001:2000 quality system certification and issued certificates during the year. At the same time, continue to increase investment in science and technology, research and development of high-grade synthetic diamond and large cavity synthesis process, further improve the scientific and technological content of products, continuous improvement, the pursuit of excellence, to provide customers with quality products and services, so that "Central South "The brand of synthetic diamonds will always shine in the domestic and international markets."

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The amount of the adhesive will affect the bonding quality of the pipes. The less usage of adhesive will cause the adhesive incomplete and leakage. Too much will causesolvent evaporation slow and even the compression performance reduce. For PVC adhesive is PVC strong solvent, the excess adhesive flowing into pipes will cause two aspects influence: One is to cause serious corrosion, resulting the pipe rupture in the process of test the water or usage. The second is that it will form certain water resistance in the pipe. 

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