How to circumvent the standard risk of export of electric tools

In recent years, the power tool industry has become more and more globalized - it was still concentrated in the production markets of Europe, North America and Japan a few years ago, and today it has mostly been transferred to Asian countries. In particular, China has become a large producer of portable tools such as portable and portable power tools.

At present, the manufacturers of electric tool products and parts in China are still mixed, with varying levels of quality and safety, and they are always strong but not strong. With the increase of export volume, the global power tool market has brought new practical operational problems to businesses. Different countries have different regulations; different customs require different procedures. How to avoid the risks caused by various standards has become the focus of various manufacturers' topics.

Collaboration

For a product to enter multiple markets in multiple countries, it is usually necessary to conduct a large number of tests in accordance with the standards of each country. It can be imagined that the product export procedure is complicated and the risk factor is large. Under such circumstances, Chinese companies usually directly introduce and use advanced technology standards of other countries or countries. This will not only help improve product quality and market competitiveness, but also help break down trade barriers and also expand the product market.

KEMA Quality Certification Co., Ltd. of the Netherlands has a history of nearly 80 years and is a partner of many retailers and buyers such as Carrefour, Auchan, B&Q, etc. Currently, it participates in the standards committee and working group of electric tools, in Shanghai, Germany, and the Netherlands in China. It has a power tool CB testing laboratory and provides worldwide inspection, testing and certification services. With KEMA-KEUR testing and certification products, not only can you get a CB or CCA test report at the same time, but also can easily be converted into reports from other countries so that you can obtain the certification marks of various countries without too many repeated tests. Multinational markets.

Therefore, power tool manufacturers can choose international certification companies such as KEMA to cooperate in obtaining accreditation certificates applicable to different products in different countries.

Do the standard leader

For some relatively weak companies, it is more feasible to collaborate with certified companies to do export work. However, the strategy of using foreign technology standards is often limited by many patents. It is still very passive to follow other people's rules.

Some experts believe that to avoid the risk of export barriers for electric tools, the highest goal of the company's implementation of the technical standard strategy is to form its own technical standards, and then push it to become the industry standard. In this way, we can fundamentally cross the technical barriers to trade.

The author learned from the investigation of technical trade barriers by the Department of Science and Technology of the Ministry of Commerce that the current export standards of electrical tools companies are also subject to the control of people. The lack of jointness is one of the major difficulties encountered by technical barriers.

In particular, power tools, an industry that gathers many small and medium-sized enterprises, must strengthen the negotiation between enterprises and establish strategic alliances in order to have the strength to cope with the pressure from outside. After a certain scale is formed, the technology can be followed and it is easy to formulate and form an industry. standard.

According to Zhang Chuanfu, secretary general of the Electric Tools Association of the China Electrical Equipment Industry Association, in the two major regions of China's Yangtze River Delta and the Pearl River Delta, the joint efforts of electric power tool companies to "warm up" have begun to bear fruit.

Taking Yongkang City in Zhejiang Province as an example, there are hundreds of large and small power tool companies with an annual production value of more than 2 billion yuan. This area has attracted a number of neighboring power tools companies to settle in the area and has formed a power tool industry. As a result, the electric tool industry in the region has a stronger export strength. What is more noteworthy is the establishment of Tianyu Science and Technology Hardware Industrial Park in Qidong City, Jiangsu Province, which has brought greater impetus to the development of Qidong Electric Tool Industry. In townships with a population of less than 40,000 people, they can produce more than 150 varieties of electric tools and more than 1,300 kinds of accessories. Export volume has been rising year by year.

Enterprises must avoid the risks brought about by exports, whether it is to ask the certification company to assist, or take a joint "warm to warm up" approach, China's electric tool companies must establish a strategic awareness of technical standards, choose the right direction for the company's development. At the same time, it should also make full use of the principle of limited intervention in the relevant WTO agreements and preferential policies for developing countries to build its own system of technical barriers, and strive to obtain maximum benefits while avoiding risks.