Status Quo of Security Development in Small and Medium-sized Commercial Stores

According to relevant data, the period from 2001 to 2007 was the fastest time for the development of the chain industry. In the first four years in particular, the average store growth rate of China’s top 100 chain stores reached 51%, and the annual sales growth rate reached 38%. It is people's safety awareness that is in sync with development. Especially for small chain stores, the turnover of each shop is not large enough. If one is subjected to a theft, it will take a long time to “recover its strength”. In addition, there are many stores, how to effectively manage is also a thing that makes the owner headache, in such a variety of promotion, security systems, especially network monitoring systems are increasingly popular in the chain store industry.

The demand for chain store security is very large. However, through the discovery, although everyone is very concerned about and optimistic about its future development, there are not many companies that have relevant project experience. In the face of such a "hot" market, why is the participation of security vendors not imaginatively active? The author also notes that although people in the industry are very positive about the potential of chain stores, they are asked if they have any further When most of the interviewees just smiled when they learned about the security of chain stores and security, and even some people made it clear that “there will be a lot of fire in the future, but when does anyone really say bad?”.

On the one hand, it is an inflated demand. On the one hand, it is a market that has not been looked at in the short term. What is wrong? Is it that the emerging market does not give enough confidence to the manufacturers or that the manufacturers have no intention of this “flesh”?

Security manufacturers: the project is too small, the profit is too thin?

It cannot be denied that chain store security is indeed a very simple system. Many respondents described it as nothing more than installing several network cameras and a hard disk video recorder at the branch, and installing a remotely accessible and operational customer at the main store. You can do it with no difficulty. As for the linkage of the subsystems, it still stays on the concept. The other systems involved are just some infrared alarms in key areas such as warehouses. There is basically no technical bottleneck.

Since there are no technical constraints, why are security vendors still not really “hot”? It is necessary to be aware that it is because of their simplicity that the “simple” counterparts are “small”. Unlike projects such as Safe City, There are many monitoring points and the government's investment is quite large. It is a piece of fat.

In terms of user groups alone, the cost that the chain store shop owners are willing to pay is relatively low. Zhang Jie, vice president of marketing for Beijing Zhongsheng Yihua Technology Co., Ltd., has conducted a survey on the security investment of chain stores. The survey shows that the single shops in chain stores are The investment in security is generally around 10,000. There are very few shops with more than 10,000 yuan, and some of the low-end ones are even investing only 5000-6000 yuan. So, even if it is a one-time network of 100 stores, the cost of investment does not exceed one million, remove the equipment, installation and construction and integration costs, so that the security space left for security companies is very limited. In addition, there are few projects that can achieve 100 stores. According to the scale of the industry and chain stores, the number of online branches varies from a few to a few dozen, and investment in a public security law or social project is often ten times. the above.

In addition, in addition to the small cost of the user's investment, the above-mentioned participants are also one of the reasons why security vendors are not actively involved. According to industry insiders who have experience in the project, from the actual operation layer, security vendors often appear as equipment providers. Installation and integration are either done by operators such as telecommunications, or they are implemented by social integration companies. There are very few manufacturers that sell both solutions and equipment. The chain stores involved relatively few points, and the supply of equipment alone is not sufficient to draw everyone’s attention to this market. Therefore, it is not surprising that everyone will verbally exclaim, and they are optimistic about this trend, but it is a situation that has not been "hands on"!

Indeed, from the point of view of the installation of security equipment in each store of a chain store, the investment per shop is indeed limited. If enterprises rely solely on the provision of several sets of equipment, they do not have high profits, but at present, we have seen that telecom operators are The system leasing model enters this field and provides long-term operational services to shop users in the form of monthly rent collection. Such a market is immeasurable. If security companies can enter into cooperation with operators or use the model of system integrators or service providers to learn from the model of operator rental services, renting equipment to users in the form of leases and regularly charging system maintenance costs can not only reduce users' costs. The cost of investment, and can increase the enthusiasm of users to install security systems, I believe that with the operator's deep involvement and the attention of various manufacturers, the market's security needs will be fully excavated.

User: Security is not yet a steel requirement

However, what is the user's voice? For shopkeepers, network monitoring and remote management is a management tool that they are not yet familiar with but want to try. They hope to check the operating conditions of the branches in real time through online monitoring and to effectively prevent outside theft and avoid theft. However, many manufacturers also smiled and said that in the process of communicating with the shopkeepers, the communication in the early stage is often very smooth. The users also showed a strong interest, but when it comes to capital investment, it is another landscape.

According to the above explanation, manufacturers generally believe that the cost of chain stores is too small, but they are just “tasteless”. Why does this scene appear “talk about money and discoloration”? Think from the user’s point of view, the chain stores are widely spread. With an average cost of 7,000 yuan per store to calculate, a few more stores in a chain store will also need hundreds of thousands of one-off investments. This is an investment that needs careful consideration for chain stores. At the same time, most of the small chain stores have gone through the marketing route of small profits and quick turnover, and the monthly turnover of each branch is not high. In addition to the one-time investment in the previous period, the network monitoring must also bear the cost of network rental. Under normal circumstances, if the mode of service provision by the operators is unified and arranged, the monthly monthly rent of a branch is 200-300 yuan, and the price of a store in a year is 3,000 yuan, even if it only needs to lease the network to the operator for one month. Also need to pay about 100 yuan monthly rent.

From the book side, it seems that the “combination” of early-stage investments and online monthly rents has discouraged users. In fact, many users are not undaunted but do not want to come out, in the final analysis because security is not the steel demand of chain stores! Sanli Yang Weiqiang introduced that the current security in chain stores is more of a passive demand. For example, in areas where stores are stolen frequently, security needs will be more obvious, or if a store is stolen or a nearby shop is stolen, this time the owner The need to install security systems is also very strong. Because they will assess the relationship between corporate loss rate, management efficiency and investment, only when the loss rate and management efficiency is greater than the cost of input they will be very willing and active acceptance, will have expectations for security applications.

On the other hand, why does security demand show a rapid upward trend after being stolen? This proves that the internal needs of chain stores for security applications are enormous. What is missing is a little "irrigation" to make them "groundbreaking." .

Whether from the perspective of management or security, the role of the security system is obvious to all, even if the current system can not be real-time anti-theft, its deterrent effect can not be underestimated. Users should be more from the point of view of the application of security applications, blindly "repaired" is not wise, to the end of the system still have to install, on the contrary, they have some more losses, even more worth the candle. As for how to implement the system in the end, it is necessary for users and manufacturers to negotiate with a view to achieving a win-win situation. Both parties will make this market mature. If it is simply for cost considerations, you can also install the local monitoring system first, and the head office manages each branch regularly by taking videos.