In 2012, the building materials industry continued to be sluggish, and the market began to adjust in depth. In the expansion and delisting, innovation and coexistence, the brands were everywhere, and the industry was not far away. Looking forward to 2013, China's building materials industry has shown the following major development trends.
Trend one, the brand embraces the joint marketing
In 2012, the building materials market suffered a cold winter, and the phenomenon that major brands embraced group heating and joint marketing has become a new trend in the industry. In fact, not only the Pearl River Delta region, but also the major cities in the country have set off a wave of alliances. Various brand alliances of different sizes or loose or tight have sprung up. This model of cross-industry alliance enables enterprises to win competitive advantage and brand awareness in a short period of time. In 2013, it is in an invincible position. Terminal marketing is the most critical. It is a crisis, and it depends on the helm of each enterprise.
Third and fourth-tier cities highlight
In 2012, everyone is exploring channels and occupying the market. Only by maintaining the market share can we form a joint propaganda effect and expand brand awareness to become bigger and stronger. Channel development should be carried out simultaneously with brand building, but it does not have a brand image. In 2013, with the new central government promoting urbanization reform, facing the saturation of the first- and second-tier cities, more building materials companies will seize Third- and fourth-tier city markets.
Trend 2, thin bricks become the new favorite of ceramic tiles
The thin-walled tiles on the market this year are thinner and lighter than ordinary tiles, but their hardness, wear resistance, surface gloss and anti-fouling performance are not discounted. In 2013, it will become the new favorite of the ceramic tile industry. The tiles use new materials and technologies. The thickness of the bricks is only one-third to one-half of that of ordinary tiles. Not only the raw materials, fuel, production and transportation costs are greatly reduced, but the thin and light tiles are also convenient for workers to lay. As the technology matures, prices will also fall, and it is expected to become popular in the market next year.
Trend 3, LED market growth momentum is strong
Although the LED lighting industry seems to have dropped to a freezing point this year, it is still growing strong next year. A large number of government projects and public works will use LED products under the leadership of the government next year. Although it is arguing endlessly, this will be an indisputable fact; the civilian part has also begun to partially enter the market, enter the initial cultivation period, and channel development becomes the life and death gate. LED intelligent control is not only a trend in the future, but also an important selling point for next year.
Trend 4, environmentally friendly wood products are more popular
In 2012, from the "toxic floor" to the "cardboard door" incident, which has been widely concerned in the industry, wood products have become the soft underbelly of fine decoration. The European Union has officially adopted the “Wood and Wood Products Regulations and New Environmental Design Directives†and plans to start enforcement on March 3, 2013. This directive requires that wood products companies exporting to the EU in the future must obtain FSC forest certification, which will force domestic export-oriented wood products enterprises to increase the control of the source and quality of raw materials, and continuously develop and innovate in the production process. Produce a higher standard of environmentally friendly products.
Trend 5, Tao enterprises overseas to build factories to expand the market
This year, the domestic economic growth slowed down, resulting in overcapacity in building ceramics and increasing inventory pressure. Some insiders predict that due to factors such as high export pressure and rising domestic production costs, more ceramic companies will be interested in setting up factories overseas in the future. In the past two or three years, ceramic enterprises have tried to establish production bases or sales companies abroad. For example, the Foshan Ceramics Industry Association plans to build a ceramic industrial park in Thailand, and plans to recruit a group of ceramic enterprises to compete in overseas markets.
Trend six, high-end positioning segmentation consumer market
The fiery heat of microcrystalline ceramic tiles in 2012 reflects the fact that the high-end ceramic tile market has officially recovered. A large number of ceramic brands have joined this battle group, indicating that the high-end route has been widely recognized. According to incomplete statistics, there are currently no more than 100 high-end products in the building materials market. There are more than ten high-end ceramic tiles that have a certain popularity and a certain market share. In 2013, in the various sub-categories such as vitrified tiles, polished tiles, antique bricks, microcrystalline stone, and porcelain tiles, more such high-end ceramic tiles with broad representative meanings, such as jade bricks and wood grain bricks, have emerged. .
Speaking of the development trend of the building materials industry, it is necessary to mention the new building templates to support the development of the industry. At present, the industry is in a state of mixed resources, large companies, small manufacturers. Although the industry is a bit confusing at the moment, it also reflects that this is a good development trend, which proves that this new building template support is very promising and has potential for development. More and more people have seen it. The new building formwork supports the tangible benefits they bring. Among these manufacturers, we have to mention Changli County Xingmin Weiye Construction Equipment Co., Ltd., Xingmin Weiye is gradually developing into an international brand and constantly establishing a brand image. It is a diversified development enterprise. The main theme is: to create greater benefits for more people. The customer groups that Xingmin Weiye faces are mainly: leasing companies, building materials manufacturers, developers, foreign trade companies, etc. Xingmin Weiye hopes to take the people-friendly route, so that more people can use it, and more people will see the corresponding interests. In the process of continuous development and growth, Xingmin Weiye will certainly create huge benefits for more people and promote the development and progress of the entire industry.
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