Chaozhou: Innovate to relieve current pressure

The curtains for the first and second phases of the 110th Canton Fair have fallen, and exhibitors in Chaozhou City have gradually returned to Chaozhou. Some exhibitors felt deeply about this visit to the Canton Fair: "We must make up our minds to carry out innovation and innovation in the end! Only by continuously developing new products and technologies and opening up new markets can we solve the pressure brought about by rising production costs."

Innovative products attract eyeball The Canton Fair has always been regarded as a “barometer” and “vane indicator” of China’s foreign trade. To meet market demand and attract more customers, many Chaozhou enterprises have continued their bold innovations through new materials and technologies. The application has developed many new products. At this year's Canton Fair, Sanyuan Ceramics Co., Ltd. actively sought a breakthrough in new materials, improved from the original traditional ceramic materials, and won the favor of merchants.

Because of the introduction of more attractive new products, some ceramic companies' price increase did not affect their trading volume. “Although raw materials, energy, labor costs and other rising factors have affected the prices of ceramics produced by our company this year, we have seen a slight increase in ceramics prices. However, since ceramic products on display are all new varieties just launched, they are competitive with those of other companies. Stronger, so the price increase did not cause much impact on us.” Mr. Li, a responsible person of a ceramics factory in Fengxi District, said that the current increase in production costs has made the profits of ceramic companies become even more meager. Solve the number, strive to achieve breakthroughs in the core technology of production, in the product's fancy varieties of innovation, and strive to increase product added value and increase product profits. He said: “Our products mainly win in appearance and are easily copied by other colleagues. Only by constantly introducing new products can we maintain our long-term market competitiveness and meet the different needs of customers at home and abroad.”

Adjustment ideas to meet challenges This year, in the context of the European debt crisis and the US economic downturn, the high international trade friction has brought a lot of pressure on many export enterprises in Chaozhou City. The Canton Fair has also become an opportunity for companies to understand the market situation.

“I feel that the merchants who patronize our booth at this Canton Fair are especially few in Europe. Some merchants have become very cautious in negotiating orders even if they come.” said Chen **, a salesperson of daily-use ceramics enterprises in Chaoan County. The Canton Fair’s visit allowed them to have a deeper understanding of the market environment and competitors, laying the foundation for companies to adjust their production and management strategies and ease the pressure of production and operation in the future. “Although the current European and American markets are relatively sluggish, we are also thinking about countermeasures. We hope to ease the current pressure through the development of international emerging markets and the domestic market.” This is not the only company that has this idea, Yongfengyuan Ceramics Co., Ltd. Relevant person in charge also believes: "In the case of a less favorable international market, companies should actively adjust their thinking and open up the domestic market in order to better cope with the difficulties and remain invincible."