For the solar thermal utilization market in 2011, I will talk about it from three levels.
The first is the industry level. 2011 is the first year of the “Twelfth Five-Year Planâ€. Solar energy is one of the seven pillar industries. The solar energy industry will enjoy greater government subsidies, and mandatory installation and other preferential policies will be introduced in succession. Judging from the country's overall policy trends, the solar thermal utilization industry will continue to improve and it will usher in a new golden decade.
The second is the enterprise level. The gap between first-tier brands and second-tier and third-tier brands will increase, Matthew's effect will be obvious, and resources will be concentrated in big brands. At the same time, at one level, competition will come from among the first-line brands and become more intense.
The third is the market level. The diversification of market demand, such as flat panel solar energy, small-scale commercial projects, and heat utilization solutions, has enabled a richer level of solar energy applications, and has brought development opportunities to many dedicated companies. For example, Zhejiang has a company specializing in hot water projects for swimming pools. The market segmentation will bring new development opportunities.
In 2011 and the future, Mu Si Song will continue to adhere to the strategy of going up, going down and going out.
Take the brand and product upgrades, such as the integration of products and the Internet. Four Seasons Mu Ge The world’s first Internet of Things solar energy just met with everyone at the tenth anniversary celebration. The guests and distributors experienced the charm of science and technology in human-machine interaction. At the same time, the integration of products and architecture will continue to meet consumer demand for personalized, differentiated and regionalized products. Brand upgrading is from the production of solar water heater products to the supply of solar hot water solutions, and then to the comprehensive development of energy, brand upgrading to promote the industry to upgrade, into the social and national mainstream industries.
Go deeper and deeper into the channels, including the urban market. Chinese solar energy products are not bought by nobody but sold by nobody. They are not bought by consumers and they cannot be bought. It can be said that solar home appliances to the countryside has promoted a group of responsible, long-term vision companies to deepen their channels, but this is still far from enough. In 2011, Mu Si Song will continue to deepen its channels, sending products to every corner of the smoke, so that all of China will use green water heaters and shower hot.
Going out is the creation and distribution of domestic and foreign industrial chains, and the globalization of sales, services, and bases. Four Seasons Mu Song wants to create a brand instead of export.
Yinggui Metal Product Co., Ltd. , http://www.shaluminumplate.com