Problems faced by China's cutting tool companies at this stage

At present, Chinese cutting tool companies have already occupied half of the market through continuous learning and strategic planning. However, the company still highlights several fatal problems in the development process. If insufficient attention is paid to improper handling, it will seriously affect companies. The development and advancement.

Grab "low" and put "high"

Low technological and technological content. At this stage, cemented carbide tools have dominated the tool type in developed countries, with a proportion of up to 70%. However, high-speed steel cutters are being reduced by 1% to 2% per year, and the proportion has now fallen below 30%. At the same time, carbide cutting tools have become the main tool required by processing companies in China, and are widely used in the automotive and parts production, mold manufacturing, aerospace and other heavy industries, but China's cutting tool companies are blindly and massively The production of high-speed steel knives and some low-grade standard knives does not take into account the market saturation and the needs of enterprises. Ultimately, the high-end, high-tech cutting-edge tool market has been given away to foreign companies. According to statistics, the current annual sales of cutting tools in China are approximately 14.5 billion yuan, of which cemented carbide tools account for less than 25% of the total. However, the carbide cutting tools required by the domestic manufacturing industry already account for more than 50% of the cutting tools. Blind production has already failed to meet the growing demand for carbide cutting tools in the domestic manufacturing industry, thus forming a vacuum in the mid-to-high end market and eventually being occupied by foreign companies.

The added value of the product is low. In 2007, of the 16,500 tons of hard alloys produced in China, 4,500 tons were used for the production of cutting tools, and the number was comparable to that of Japan. However, the value of finished tools is only US$800 million, which is far less than Japan’s US$2.5 billion. This fully shows that the overall production level of domestic high-performance cemented carbide cutting tools is still quite different from that of foreign countries. Therefore, under the premise that domestic companies cannot meet the market demand, the demand for manufacturing will have to be solved by relying on a large number of imports. According to statistics, the annual sales growth of major foreign companies in China's high-end tooling market has reached 30%, which has exceeded the average annual growth rate of domestic tools.

Service is not connected with international

Multinational companies, such as Germany's Zongke, Japan's Jiejie, Denmark's Unimog and other tool manufacturing companies, have accumulated a wealth of production experience in the long historical development, which also determines that its service form is no longer "a hammer "Buy and sell," but goes beyond the primary sales stage that is only available to the customer's tool. Based on the customer's problems in the production process, it promptly proposes a solution, which integrates sales into the advanced form of the company's production process. It has become a common sales method for foreign companies. This is why the products produced by well-known cutting tool companies are expensive and have a market, and some Chinese enterprises are not able to win the favor of customers because of their “big picture”.

Corporate Information Road Occlusion

The 21st century is an era of networking and informationization. The level of enterprise informatization will become an important indicator to measure the level of modernization of enterprises. Networking and informationization can not only improve corporate office efficiency, save office expenses, and speed up the reaction. It can also provide market information, assist enterprise determination, and build corporate brands.

At the same time, whether to value and understand the use of media to promote itself is also one of the phenomena of differentiation between Chinese and foreign tool companies. Every time before or during major exhibitions, some well-known international companies will use the industry media to promote their own corporate brands or new products. Corporate executives are pleased to accept and attach great importance to media interviews, but some Chinese companies may be Being shy or dissatisfied and unwilling to accept media interviews and reports, eventually missed the "free" opportunity to promote products and companies.

Serious waste of resources

According to statistics, in 2007, China produced about 80,000 tons of high-speed steel, which accounted for about 40% of the world's total production. However, due to lack of an accurate grasp of market supply and demand information, a large number of high-speed steel cutters were produced and had to be sold at low prices. Lead to a large number of tool manufacturing companies inefficient, but also a serious waste of a lot of precious tungsten, molybdenum and other rare resources.

Similarly, China has an annual output of 16,500 tons of cemented carbides, which also accounts for about 40% of global production. However, the highest value-added cutting insert production in hard alloy products is only 3,000 tons, accounting for only 20%. As a result, on the one hand, the supply of cemented carbide tools that are urgently needed in the country is insufficient, and on the other hand, valuable precious carbide resources have not been fully utilized.

With 80,000 tons of high-speed steel and 16,500 tons of carbide, the total sales volume of cutting tools produced only accounts for 15% of the global total, which fully reflects the extensiveness of the development of the industry and waste of resources. The seriousness.

Industry professionals agree that with the rapid development of China's economy for nearly 30 years, the manufacturing industry will surely become even stronger, and the market space will be as broad as that of Europe and the United States. Therefore, Chinese companies should start from the long-term interests in an orderly manner.* * Internal strength, seeking a breakthrough, bigger and stronger as soon as possible, and eventually "get off the water before the first floor."