"This year's furniture business is difficult to do. It's harder to do than last year."
This is what we will hear every year. The current business is indeed difficult to do. It is difficult to do every year year after year. Since we have chosen this industry, we can only move forward. The store renovation fee is invested and time and energy are spent. Is it not good to not do it? That's a big loss.
Now homogenization of market products is too serious, every family is fighting for prices, and the profit margin is already very low. If we make a fuss about the prices above, I am afraid it is very difficult. This is a meager profit era, especially those who are not tall brands. In terms of storefronts, there is almost no room for price reduction. If it is not possible to guarantee a reasonable profit margin, it will be difficult to do a good job in product quality and after-sales service. Therefore, we can only think of ways to increase profit margins to ensure that we can earn money while selling products.
Do not look at your body
Some people like to keep their eyes on their peers, and others sell well. They quickly follow suit. They don't know that they have been seized by others and always run behind others. Do you think you can run far? Our eyes should be on the market, stare at customers, spend more time thinking about what guests need, how to make customers have the desire to buy, how to improve the transaction rate and how to improve product profitability, this is what we should think about The problem.
Refrain from the truth and avoid weaknesses
For example, you are selling furniture in a small place, a rural town with a population of only tens of thousands. There are several furniture in this town. In addition, there are several other towns in the town that are three kilometers away from the town. The business is the best, and the size of your store is the largest and the sample is the largest in more than a dozen. If you need to buy furniture, you will first consider taking a look at your store, which will win the first chance. There is a preconceived influence.
No low-price competition, customer needs should be tapped
Everyone knows that the products on the market are similar, but the difference is not great, but I never fight prices with them. One sofa, others quote 1800, and another one 1900. In the eyes of others, they are the same kind. Goods, no difference, I would like to report 2000, give people feel is a good sofa, because in the eyes of most people, expensive is good.
The sofa is a low-perception model, and it usually won't take too much effort to understand before customers buy it. For a person who does not understand something, most people are using quality as a criterion for quality.
Do not ask for more samples, the pursuit of effective
There are too many samples. Some people don’t know what to choose. They all feel good and they don’t seem to be satisfied. The results have not been determined for a long time. There are too many choices to hand over the pain of choice to the guests. The disease simply went away. This wastes your energy and does not have time to receive other guests. Maybe you will lose other businesses. Afterwards, a large part of the samples will be taken off. The bedroom furniture will leave several rooms. There are several pieces of furniture, so that when guests come to the election, they are better, and the turnover rate has increased.
When I sampled, I found it difficult to see that most people didn't like the beautiful sample and put it together in sharp contrast. Then the unappealing price was reported high. Guests recommend ugly high-priced products, guests are very surprised to hear the first reaction, so ugly prices are still so high, OK, the purpose is reached, and then introduced next to the guests, a look, this furniture is also good-looking price than That section is low and basically settled in my heart.
No price, customer value
If the product is set, the price will be bargained. Many people say how expensive and cheap it is. In fact, no matter what price you quote, the customer will say that you are expensive. Even if your price is lower than the cost price, he will yell expensive. Human nature dictates. What you really want is not how much you drop, but why you need it expensive. Remember, this is very important. Don't cut prices when you open. Then when you die, guests will feel that there is definitely a lot of room for price cuts. Humanity is greedy. The more you drop him, the less satisfied you are.
At this time you will have a little professional knowledge and tell him why it is expensive. Of course, it's no use just talking about it. They don't care about it, they don't understand it. You have to tell the difference, what kind of effect it will have. Appropriate use of FAB rules. Point out the attributes of the product, the benefits that this attribute brings to the other party, and say specific benefits...
This time you can exaggerate the pain and paint him a serious consequence of buying cheap furniture.
Say a lot, if you still feel expensive, you should not lower this time, and tell him that if you want to buy cheap furniture, go to XX, his furniture is cheap, if you want to buy good furniture, come to me, Of course, it cannot be said that the furnishings of other people's homes are not good. First, professional ethics. Second, others will look down on you. About 20% of this will go, and 70% of the 20% customers will return.
Create surprises that exceed customer expectations
After the transaction, the guests were given some good things, such as broomsticks, mops, plastic pots, etc., but they were very practical things. Of course, these donations should not be told in advance, and they should be given to him after the transaction. The guest is not cheap, but is greedy and cheap. It is certainly necessary to avoid the money. It is surprising to surprise him. It exceeds the expectation of others and is considered a surprise. Therefore, many people who buy furniture will be willing to introduce relatives.
Many people do not believe in advertising, do not believe in leaflets, and believe in the introduction of relatives and friends. As long as people believe in you, the next thing does not say that you also understand.
We may have heard of the Smart Security , so what does the Smart Security mean?
The Smart Security refers to the informatization of the services, the image transmission, and the storage technology. With the development of the science technology and the information technology in the 21st century, the Smart Security technology has entered a brand new field. The boundary between the Smart Security Technology and computers is gradually disappearing. Without the security technology, our society will not be stable, and the progress of the worldwide science technology will be affected.
So what does the Smart Security Device mainly include?
A complete Smart Security System(Smart Security Camera Outdoor) mainly includes three parts: access control, alarm and monitoring; which means that it should be equipped with the anti-theft alarm system, video surveillance alarm system, entrance and exit control alarm system, security guard patrol alarm system, GPS vehicle alarm management system and 110 alarm network transmission system, etc. These subsystems can be set up and run independently, or they can be centrally monitored by the central control room, and they can also be integrated and centrally monitored with other integrated systems.
Anti-theft Alarm System
The anti-theft alarm system(Smart Security) can be divided into the perimeter defense, building area defense, enterprise defense in the open area, enterprise`s physical equipment defense, etc.
Video Surveillance and Alarm System
Video surveillance and alarm systems( Smart Security Camera) are mainly used in major public places and important parts of buildings for the real-time monitoring, video recording and image review during alarms.
Entrance and Exit Control Alarm System
The entrance and exit control alarm system( Smart Security Home ) is an automated system which uses the modern electronic information technology to implement the let-in, rejection, recording and alarm operations for people (or objects) entering and exiting at the entrance/exit of a building.
Patrol Alarm System
The patrol alarm system uses the pre-programmed security patrol software and the pass card readers to supervise the movement status of security personnel patrols (whether they are on time, follow the order, etc.), make records, and promptly report unexpected situations.
Visitor Alarm System
The visitor alarm system enables people living in the building to communicate with visitors in a two-way or visual manner. The people living in the building can remotely open or close the entrance door or unit door of the building, and can promptly report when an accident occurs. And then the security center will call the police.
Shenzhen Sanan Technology Co.,Ltd also runs the Smart Security Devices(Smart Security System) such as the Face Identification , Automatic Number Plate Recognition, AI Camera(AI Human detection Cameras/ AI Vehicle Detection Cameras), and we have been keeping the technology updates all the time these years, and our aim is to try our best to supply the best products with vertified good quality and advanced technology, which may help people enjoy safer and more convient life.
Smart Security Device
Smart Security Device, Smart Security System, Smart Security Home, Smart Security Camera, Smart Security, Smart Security Camera Outdoor
SHENZHEN SANAN TECHNOLOGY CO.,LTD , https://www.sanan-cctv.com