Abstract Users of stone and ceramics are common. It is believed that stone enterprises will rise rapidly in marketing channels. Don't let stone products lose at the starting line. In order to share the huge market cake of home decoration, stone enterprises must improve the overall design service capability, and must improve the material...
Stone and ceramic users are common. I believe that stone companies will rise rapidly in marketing channels. Don't let stone products lose at the starting line. In order to share the huge market cake of home decoration, stone enterprises must improve the overall packaging and standardization service level while improving the overall design service capability. “The annual output of Chinese ceramic tiles is 10 billion square meters, and the stone is 500 million square meters, 20 times the gap. Stone is a socially recognized upgrade product. The decoration tiles are not as high as stone, because our marketing is not doing well, causing such a gap. "The President of China Stone Association Zou Chuansheng said at the Beijing Stone Fair New Year Friendship Association held on December 26, 2012.
Experts from the Ministry of Construction pointed out that improved users think that the improvement of family comfort is 60% from the improvement of the bathroom and kitchen. The bathroom and the kitchen are the places where stone companies are showing their talents, but the reality is not optimistic.
Lin, who is a Chuangxing tool, said that he used tiles when he was decorating his own home. “The stone is a large board, my usage is small, and few stone companies are willing to cut and provide overall home improvement services.â€
Ceramics are in front of the stone in this respect.
Vice Chairman Zhou Zhizhou of the Building Materials Promotion Association said that his experience in the investigation of Foshan in Guangdong said that the overall design capability of ceramic enterprises is significantly better than that of stone enterprises. According to the size of the bathroom in the user's home, the enterprise can design a variety of ceramic colors to design a variety of decoration styles, so that customers can experience the actual design effect. The factory can take the medicine according to the customer's needs and provide the overall design. Provide the overall packaging service for the required tile materials.
This kind of overall service not only allows consumers to see the overall effect, reduces the troubles of material selection, but also enhances the value of ceramic tiles and expands the application space of ceramics.
In order to share the huge market cake of home decoration, stone enterprises must improve the overall packaging and standardization service level while improving the overall design service capability. Maybe this is the crux. Beijing's stone enterprises are all doing terminal markets, but most of them are mainly based on the tooling market. In fact, the home improvement market has greater potential.
Stone and tile users are the same, why can't stone be like a tile?
In fact, the people will not choose the stone, how can the people choose the stone like the ceramic tile? More and more stone companies are beginning to think about this issue. Oriental Yutang is studying the specification board, making the same specification plate as the imaged tile, and applying the process of mosaic. At the Beijing Stone Fair held in April 2013, Dongfang Yutang will vigorously launch new products and set off a peak matchup between stone and ceramic tiles.
Ceramics imitate the pattern of stone, stone learning ceramic marketing. If the stone can really overcome the marketing and channel barriers, the market potential will not be underestimated.
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