The post-financial crisis era may be an excellent opportunity for China to accelerate becoming the hegemon of the world's ceramics industry. It is not a bad thing to plan ahead for the arduous Chinese ceramics industry. After more than 20 years of rapid development, China's ceramics industry has occupied half of the world in terms of production and market scale. Second, it has the largest and most complete industrial supporting system in the world. Third, product quality and R&D level have been in the world. First-class; Fourth, the degree of marketization and privatization of China's ceramics industry is very high. Under the guise of fierce competition, the company's ability in marketing and terminal display has also been comprehensively improved. Overall, the systematic advantages of China's ceramic industry have been formed.
But why are Chinese ceramics companies and brands still unable to cross the country? The main reason is that it will take time for the company to build up its strength. As the potential of the domestic market is still very large, the internationalization power of enterprises is also generally insufficient. In addition, there is a lack of entrepreneurs with an international outlook and local talents with global market expansion capabilities.
Although the new round of economic crisis has caused trade protectionism to re-emerge, the process of global economic integration will not be suspended. The cakes of China's ceramics market will certainly be eaten by foreign industry giants, and the future path of Chinese ceramics enterprises must be determined. It will go from nationalization to internationalization to globalization.
It can be asserted that the future of China's ceramic industry is not a smooth road, but in any case, the pace of China's ceramic industry will not stop. To establish world leadership, you must grasp the following core points:
First, we must grasp the right to speak and send out the voice of China. At present, the global discourse power of the ceramic industry, including international industrial media, exhibitions and forums, is controlled by Europeans, such as the Bologna Ceramics Exhibition, which deliberately set obstacles for China. Another example is the change of the chairman of the World Ceramics Forum (from Germany to Italy), without knowing China at all, let alone discussing it. The author believes that the next president should be chaired by the Chinese representative. Otherwise, it is better to start a new round of cooperation with the Asia-Pacific and relevant developing countries to establish a regional forum organization to establish a regional forum organization in order to establish industry information exchange. Extensive exchanges with the publishing platform to expand international influence. Although this is a long road, it is a wise move.
Second, develop standards to grasp the rules and strive to become the standard setters. In the past, the formulation and revision of national standards for all products was always proud of being close to or applying European standards. Today, it is time to go beyond the corners. The China Building Ceramics Association is working on the reduction of tiles, thinning research and revision of relevant national standards, which is a very good start; at the same time, it is also driven by independent innovation (such as glass-ceramic composite plates, negative ion glazed tiles, etc.). The application and standard setting, but must pay attention to expand the global coverage of patents and the international level of national standards. In addition, the application of Chinese elements in ceramic design, the release of global fashion colors, etc. is also an intangible standard setting.
Third, use the original to lead the industry. In addition to technological innovation, the upgrading of building ceramics technology relies mainly on the original breakthroughs in the supporting industries such as the equipment industry and color and glaze, such as the invention of inkjet printing technology. In China, the continuous innovation of presses and cloths has promoted the continuous upgrading of polished tiles. The invention of nano-anti-fouling agents and matching polishing machines has basically solved the problem of suctioning of polished tiles. The original innovation can lead the development direction of the industry, and it is also the essential quality of the leader. Otherwise, it will always follow the imitation, and the leadership position cannot be discussed.
Fourth, conquer the last bastion of global distribution channels. The Italian Bologna Ceramics Exhibition has shut out Chinese companies, and its intention is to block the channels. In the face of the deep ditch high barrier, we can attack in three ways: one is to gradually infiltrate and disintegrate the existing distribution channels; the second is to train overseas Chinese to enter the ceramic distribution channel and gradually enhance its strength; the third is to support the leading enterprises in building ceramics Transnational operations, training the vanguard of the globalization of China's ceramic industry.
The 21st century belongs to China, and China's great rejuvenation requires strong support from every industry. China's ceramic industry is still a long way to go to dominate the world. In particular, China's ceramic entrepreneurs are required to shoulder this historical mission.
But why are Chinese ceramics companies and brands still unable to cross the country? The main reason is that it will take time for the company to build up its strength. As the potential of the domestic market is still very large, the internationalization power of enterprises is also generally insufficient. In addition, there is a lack of entrepreneurs with an international outlook and local talents with global market expansion capabilities.
Although the new round of economic crisis has caused trade protectionism to re-emerge, the process of global economic integration will not be suspended. The cakes of China's ceramics market will certainly be eaten by foreign industry giants, and the future path of Chinese ceramics enterprises must be determined. It will go from nationalization to internationalization to globalization.
It can be asserted that the future of China's ceramic industry is not a smooth road, but in any case, the pace of China's ceramic industry will not stop. To establish world leadership, you must grasp the following core points:
First, we must grasp the right to speak and send out the voice of China. At present, the global discourse power of the ceramic industry, including international industrial media, exhibitions and forums, is controlled by Europeans, such as the Bologna Ceramics Exhibition, which deliberately set obstacles for China. Another example is the change of the chairman of the World Ceramics Forum (from Germany to Italy), without knowing China at all, let alone discussing it. The author believes that the next president should be chaired by the Chinese representative. Otherwise, it is better to start a new round of cooperation with the Asia-Pacific and relevant developing countries to establish a regional forum organization to establish a regional forum organization in order to establish industry information exchange. Extensive exchanges with the publishing platform to expand international influence. Although this is a long road, it is a wise move.
Second, develop standards to grasp the rules and strive to become the standard setters. In the past, the formulation and revision of national standards for all products was always proud of being close to or applying European standards. Today, it is time to go beyond the corners. The China Building Ceramics Association is working on the reduction of tiles, thinning research and revision of relevant national standards, which is a very good start; at the same time, it is also driven by independent innovation (such as glass-ceramic composite plates, negative ion glazed tiles, etc.). The application and standard setting, but must pay attention to expand the global coverage of patents and the international level of national standards. In addition, the application of Chinese elements in ceramic design, the release of global fashion colors, etc. is also an intangible standard setting.
Third, use the original to lead the industry. In addition to technological innovation, the upgrading of building ceramics technology relies mainly on the original breakthroughs in the supporting industries such as the equipment industry and color and glaze, such as the invention of inkjet printing technology. In China, the continuous innovation of presses and cloths has promoted the continuous upgrading of polished tiles. The invention of nano-anti-fouling agents and matching polishing machines has basically solved the problem of suctioning of polished tiles. The original innovation can lead the development direction of the industry, and it is also the essential quality of the leader. Otherwise, it will always follow the imitation, and the leadership position cannot be discussed.
Fourth, conquer the last bastion of global distribution channels. The Italian Bologna Ceramics Exhibition has shut out Chinese companies, and its intention is to block the channels. In the face of the deep ditch high barrier, we can attack in three ways: one is to gradually infiltrate and disintegrate the existing distribution channels; the second is to train overseas Chinese to enter the ceramic distribution channel and gradually enhance its strength; the third is to support the leading enterprises in building ceramics Transnational operations, training the vanguard of the globalization of China's ceramic industry.
The 21st century belongs to China, and China's great rejuvenation requires strong support from every industry. China's ceramic industry is still a long way to go to dominate the world. In particular, China's ceramic entrepreneurs are required to shoulder this historical mission.
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