Abstract “Because of our lack of brand, Chinese tool companies are more likely to export with ODM business model. The domestic market, especially the middle and high-end market, especially in the industrial and professional fields, has long been occupied by multinational companies. Has become the mainstay of the development of the tool industry...
“Because we lack brands, Chinese tool companies are more exporting in ODM business model. The domestic market, especially the mid-to-high-end market, especially in the industrial and professional fields, has long been occupied by multinational companies. Become the main theme of the development of the tool industry," said Zhang Dongli, chairman of the China Hardware Products Association. Exports account for about 50% of the world
According to customs statistics, China's tool hardware exports have maintained double-digit growth for many years. In 2012, the cumulative export value of China's tool hardware industry was US$11.409 billion, a year-on-year increase of 11.06%. From January to September 2013, the total import and export of tool hardware reached US$13.865 billion. Among them, the export value was 9.337 billion US dollars, an increase of 8.38%.
As we all know, China's tool hardware products have always been mainly exported to OEM production methods in Europe and the United States. However, with the continuous extension of corporate business, Oceania countries and emerging BRICS countries are becoming the destinations for Chinese companies to export their own brands.
On the whole, China has now become the world's largest tool manufacturing base and industrial cluster, accounting for about 50% of global tool exports. In 2012, the tool hardware industry achieved a trade surplus of 5.324 billion US dollars. From the manufacturing point of view, the fundamental reason for maintaining this surplus is that with the intensification of international industrial transfer, Chinese tool hardware has begun to take over the “scepter†of tool manufacturing in Europe and the United States.
Brand identity
Despite a series of achievements, many of the tool products on sale in the developed markets of Europe and the United States, although made in China, are foreign brands. Although Chinese tool products are accepted by foreign consumers in terms of quality, brands have never been recognized.
Many tool company executives said that the brand building can not be completed overnight. The world's most famous tool brands are not tempered by dozens or even hundreds of years. Chinese tool brands must be world-renowned. Go through this process.
Shi Lanlan, executive vice president of China Hardware Products Association and chairman of the Tool Hardware Branch, said: "We must see the gap between ourselves and international brands and try to narrow the gap, but we should not be arrogant and ignore our own advantages. Chinese tools The biggest advantage of the company is that our local market is the world's largest tangible and intangible consumer market. Manufacturers who are interested in building a century-old brand must achieve their own goals based on local, high-end and brand-building. At present, the domestic high-end consumer market and The demand for tool products in the professional field is very large. Manufacturers should start with the brand, do more publicity and promotion, let users in the fields of aerospace, shipbuilding, and automobile maintenance understand the brand and trust the products, and finally purchase in these high-end fields. Chinese branded tool products. We will grow bigger in the local market and become stronger in the international market."
Some analysts pointed out that the global tool industry has shown a trend of rapid accumulation in the Asian region in the past few years, and this trend will continue for a long time. Affected by many factors such as cost, no matter how Europe and the United States promote the return of manufacturing, it is difficult for them to bring tool manufacturing back to the mainland.
According to industry experts, after 30 years of accumulation and continuous improvement, China's tool manufacturing industry has formed a clear leading edge in this respect. China's tool manufacturing industry will dominate the global tool industry for a long time to come. With the further shrinkage of tool manufacturing in Europe and the United States, the regional leading edge of the Chinese tool manufacturing industry and even the all-round leading edge will be further realized.
Barbecue tools, like Barbecue tool set with aluminum case,Barbecue Set with plastic case, Barbecue Set with cloth bag,Color box barbecue set and Barbecue Tools In Blister set are very popular among people nowadays.We have many years expericences in processing and exporting all kinds of barcecue tools or barbecue tool sets.Also we can produce and customize the BBQ tools according to your requirements. All these BBQ Tool Set are made of food-grade and healthy material, which is safe,non-toxic and high temperature resistant.We have 304,430,410,210 Stainless Steel for the hardware parts and SS 430,oak,weedtree,PP,rubber,plastic for handle.And all packages are portable,elegant and generous.It is your good choice for outdoor BBQ,promotion and business gift. We sincerely hope you will contact us !
Barbecue tool set with aluminum case
Aluminum Barbecue Set,Barbecue Table Set,Camping Outdoor BBQ,BBQ Tool Set
YangJiang Victory Kitchenware Products Co.,LTD. , https://www.victory-kitchenware.com