On the afternoon of December 16, 2013, the “Reform and Innovation·The 10th China Home Furnishing Industry Development Summit Forum and 2013 Guangdong Home Furnishing Industry†jointly sponsored by Guangdong Household Furniture Industry Association, Guangdong Furniture Chamber of Commerce and Guangdong Furniture Industry Research Institute. The annual meeting was held in Dongguan Houhua Jiahua Hotel. The most powerful and influential brand home leaders in China's home furnishing industry, as well as authoritative media and experts and scholars, came to the scene to witness a wonderful summit of the thoughts and summits that have the meaning of the future development of China's home furnishing industry. Mr. Yao Liangsong, President of the Guangdong Home Furnishing Industry Federation, and Mr. Ding Zuohong, President of the Furniture and Decoration Industry Chamber of Commerce of the National Federation of Industry and Commerce, gave opening speeches for the event. In addition to a brief review of the development of the Chinese home furnishing industry, the summary of the home industry exists in the heritage of tradition and development. In addition to the contradictions and problems, they put forward the expectation of “not talking empty words, false words, good words, telling the truth, and truth†in the discussion of the theme of this industry development summit forum. I hope that this forum will be able to present the guests here. Expectations, reflections, and gains. As the most influential summit of China's home furnishing industry, it coincided with the victory of the Third Plenary Session of the 18th Central Committee. This year's event was closely related to the theme of “reform and innovationâ€, and invited many heavyweight guests in the home furnishing industry to deliver relevant keynote speeches. In the “One Peng and One Talk†forum, many industry elite leaders voiced the topic of “Reform and Innovation of China's Home Furnishing Industry under the Background of New Economyâ€, bringing a new round of ideological agitation for the development of the home furnishing industry. At the meeting, the well-known economist Lu Lei analyzed the development trend of the home industry under the new economic situation after the Third Plenary Session of the 18th Central Committee, with the title of "China's Economic Trends and Entity's Coping Strategies". On the one hand, it is proposed that the direction of the upstream real estate market is closely related to the highly tight capital chain, suggesting that the home industry needs to “highly pay attention to the changes in the exchange rate of the renminbi against the US dollar†and “the difficulty of financing costs†to judge the real estate market changes symbolized by housing price fluctuations. The underlying reasons, on the other hand, express the confidence that the new urbanization policy and the “people-oriented†policy will drive the rapid development of the home furnishing industry. He believes that “if the 'people-oriented' policy strategy is implemented, then the home will be a’ The industry of Evergreen's industry.†The keynote speech of “China's Home Furnishing Marketing Innovation and Brand Building†brought by Mr. Huang Huakun, the executive chairman of the Guangdong Furniture Industry Association and the president of the Shenzhen Furniture Industry Association, explains the home industry more specifically. The humanity foundation of the foundation industry. In his speech, President Huang first put forward the idea that marketing innovation needs to integrate “four people and one productâ€. It is suggested that a good marketing model should be consistent with the business philosophy, industry industry service concept and customer demand, social and economic development and spiritual civilization construction. The development of unanimity, the modern material pursuit and the spiritual pursuit are the same - all are based on the "happiness" of people and the family as the core; further, in the "brand building", he specifically proposes that the home industry is the industry most in need of brand building. It is believed that the second stage of brand building is “the stage of mutual coordination between physics and soulâ€, because household products have the demand of “differentiation and individualizationâ€, not “pure industrial productsâ€, and “the art with design and soulâ€. Therefore, as long as human beings and life are endless, the home industry is best suited to make a brand that is "green". The “risk†and “machine†in front of e-commerce In addition to the same confidence in the changes and development prospects of the home industry under the new economic situation, another core clue that runs through the wonderful speeches of the guests is the “e-commerce†issue. Mr. Che Jianxin, Executive Chairman of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, and Mr. Che Jianxin, Chairman of the Red Star Macalline Home Group, first gave a keynote speech on "Electronics Trap". Through detailed analysis of the examples, it was pointed out that the home e-commerce is a "local hobbyist". The revolution, which won the "sales" for the home, but at the same time, the traditional home industry lost its "market share", he vividly compared the revolution "the life of the home factory, dealers, stores." Extending the view of Mr. Che Jianxin, many guests jointly suggested that if the current e-commerce model with group purchase and promotion as the main line takes the "low price competition" slant, it may lead the home industry to be plagiarized, product homogenization and market. The development crisis of disorderly vicious competition. At the same time, the guests are also waiting to see: "E-commerce" is the first change in the traditional home furnishing industry in recent years, and the most rapid change is guided by the change between "promise" and "oppose", "do" and "do" Many home furnishing companies have already joined in. The "reform and innovation" that the current home furnishing industry needs can neither be a total negation of a new change nor a blind follower, but seek more on the "how to do" issue. More, more suitable, and more balanced global approach. In this regard, although Mr. Che Jianxin, who is mainly opposed to the e-commerce model in the home industry, has simultaneously proposed three strategies for the reform and development of the home furnishing industry, and believes that the best policy of “doing no electricity business at all†is not feasible. Brands do e-commerce, and banned product plagiarism, online and offline price disparity," and the next policy is the "disorderly competition" caused by the vicious development of the above e-commerce model. In the objective and rational thinking, the discussion of the "e-commerce issue" by the forum guests has sparked a new spark of thought, such as the guiding principle of "profit-avoiding and avoiding harm" proposed by Mr. Yao Liangsong and some guests who proposed that e-commerce is not limited to "selling". The entity can promote the product and can sell the design and sell the creative product. The rich and exciting ideas have set off a small climax of the scene atmosphere. The previous industry development summit forum has only the mode of the guests on the stage. The guests from the audience are also enthusiastic. The response stage speaks and has a positive interaction. After the 10th China Furniture Industry Development Summit Forum, the event site was followed by the 2013 Guangdong Home Furnishing Industry Annual Meeting, which was presented to the 2013 Guangdong Excellent Furniture Company. Finally, “Reform and Innovation·The 10th China Home Furnishing Industry Development Summit Forum and 2013 Guangdong Home Furnishing Industry Annual Meeting†came to a successful conclusion in the festive atmosphere of the venue, and the realities, hard work, innovation, and The enterprising spirit of the industry will definitely add a lot of color to the development of the Chinese home furnishing industry under the new economic situation, and encourage all Chinese home furnishing industry to think and endlessly in the cause of promoting the development of the industry.
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