When Internet thinking began to penetrate thousands of households, online shopping has become an important mode of current consumption. So how can we feel comfortable spending, so that many consumers are scratching their heads. In the furniture industry, due to the particularity of the furniture itself, the furniture service industry is forced to become a sad hurdle.
At present, consumers have a step on the requirements of online shopping furniture services, not only require the master's professional skills in place, but also hope that the seller can provide one-stop full service of distribution, installation and maintenance. Driven by this, “ contracting certification †, “ technical professional †and “ supporting service †have become the hot words of discussion in the furniture service industry in recent years. However, industry insiders remind that if furniture service companies want to successfully rush to specialize in this " cake " in the ever-changing fierce market competition , they must also keep pace with the times, do a good job in market research, and fully meet the psychological needs of consumers. .
Signing certification is more trusted by consumers
According to a survey of nearly 10,000 furniture online shopping consumers in Beishangguang , 80% of consumers are not satisfied with the furniture installation. The reason for this is that the top reason is that “ the installation master has nowhere to find the spectrum †, the proportion is more than 40% ; secondly, 30% of consumers feel that “ self-installation is not only strength or physical activity, but also after installation. There will be awkwardness ; and 10% of consumers think that “ buyers themselves have a lot of cost to pick up the goods †.
Consumers' changes in the direction of online shopping furniture also reflect the current trend of the furniture service industry ---the professional supporting services will become the mainstream, consumers are more reliant on real-name certification, technically guaranteed installation masters, and prefer to be able to Provide a one-stop full-service furniture service provider for distribution, installation and handling.
In the investigation report, it was found that some furniture service companies have already realized this development trend early, and are gradually deepening into the hearts of consumers. Whether it is signing a real-name certified master or providing a one-stop full-service service for distribution, installation, and maintenance, they have already gone. The front end of the industry. This shows that the professional supporting services of the entire furniture service industry is becoming the most concerned point for consumers, which will be the direction that future furniture service companies should master.
As the saying goes: If you invest in it, you can become a major event. Only by grasping the actual needs of consumers and satisfying consumers in terms of service quality and service concept can the company truly attract consumers and let the brand penetrate the hearts of the people. Become the industry leader.
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