Abstract: On May 28th, Red Star Macalline Global Home Life MALL (Sanming Mall) Global Investment Conference was held in Sanyuan Meiyuan International Hotel. The conference attracted the participation of hundreds of mainstream home furnishing brands. On May 28th, “Green Youth Qingcheng·Xingyao Sanming†Red Star Meikailong Global Home Life MALL (Sanming Shopping Mall) Global Investment Conference was held in Sanyuan Meiyuan International Hotel. Red Star Meikailong Su Zhe South China Deputy General Manager and Fujian Regional General Manager Dai Jun, Sanming Deputy Mayor Xiao Mingguang, Fujian Provincial Furniture Association Chairman Lin Ping, Red Star Meikailong Sanming Shopping Center General Manager Zhang Weijun and other people attended the event. This event witnessed the launch of Red Star Macalline in Sanming. Red Star Meikailong Sanming Shopping Center General Manager Zhang Weijun Shareholder Representative Guo Zhengqing Fujian Provincial Furniture Association Chairman Lin Ping Hongxing Meikailong Su Zhe South China Deputy General Manager and Assistant General Manager Dai Jun Sanming Deputy Mayor Xiao Mingguang More than 100 brands hand in hand The radiation potential is unlimited. The grand event is unprecedented. More than 1,500 manufacturers and dealer representatives gathered in Sanming. It is understood that the Global Merchants Conference has been supported by many first-line brands across the country. Hundreds of mainstream home furnishing brands such as Kohler, TOTO, Nobel, Gold Cabinets and Nature participated in the conference. In the communication platform built by Red Star Macalline, nearly a thousand merchants are open and happy. More than 1,500 manufacturers and dealer representatives gathered together to enter Hongxing Meikailong to Sanming officially launched Red Star Macalline since its establishment in 1986. Up to now, it has been in Beijing, Shanghai, Tianjin, Nanjing, Changsha, Chongqing, Chengdu and other 80 seats. The city has opened more than 100 shopping malls. In 2008, the total sales exceeded 23.5 billion yuan. In 2011, it exceeded 43 billion yuan, becoming the first brand in China's home furnishing industry. As an important base of Red Star Macalline in Fujian, Sanming has the great advantages of Haixi Investment: the urban area is 22,900 square meters, the radiation population is 3 million, and the total GDP of the city is 130 billion yuan. After the completion of Sanming Hongxing Meikailong, it will drive the rapid development of the surrounding industrial chain. It will build a large-scale steel, building materials market, commercial housing real estate, hardware market and other basic building materials, high-end furniture and hardcover in the area of ​​two districts of Sanxian City and Sanming City. The home decoration is an integrated distribution center, and as a radiation point, it spreads to the large market in central, western and northern China, and vigorously develops the linkage economy of the two counties, one city and two districts. “Big Marketing†and “Big Service†build the homeland red star Meikailong based on the regional characteristics of Sanming City as a transportation hub city, connecting the coastal and radiating inland to form a broad vision of “Da Sanmingâ€, and also established a “big market†"The pattern of the goal. Based on this goal, Red Star Macalline will achieve through its unique strategy of “big marketing†and “big serviceâ€. Red Star, Meikailong, Deputy General Manager of the South China Region and Fujian Regional General Manager Dai Jun said in his speech that as the current home market of Sanming, in response to the relatively simple marketing methods and market strategies in the past, Red Star Macalline must constantly explore the market. The potential to incite the consumer home consumer market, we need to use the big market, big marketing, and big development market strategy to constantly change the consumer's home taste and meet the real needs of consumers. As the most powerful home circulation enterprise in China, Red Star Macalline has excellent software and hardware conditions. Whenever it goes, it will fully cultivate the market, maximize the customer source, and provide a high-quality sales platform for manufacturers and distributors. It is understood that Red Star Macalline in the propaganda through television, newspapers, the Internet, radio, magazines, outdoor and other perspectives to spread resonance, focusing on strong commercial brand effects, in marketing will be higher than other similar markets 2 3 times of personnel and configuration, extended to the subordinate 9 counties and cities, deep into the key county markets such as Shaxian, Yong'an and Datian. In addition, it has established long-term strategic partnerships with major banks and mobile communications companies, and will launch a series of “different marketing†initiatives such as “scheduled purchases and home purchases†in the future. In addition, in 2012, Red Star Macalline upgraded the “Nine Major Service Commitmentsâ€. The Group also issued the “Go to the Frontline†initiative. All employees went out of the office and went to the front line of services to provide merchants and merchants. 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