The home furnishing industry in 2010 had too many surprises and worries, expectations and disappointments, pursuits and confusion. In the shadow of real estate regulation and control, the home furnishing enterprises in it are unavoidably faltering even if they are doing well. Maybe it is out of self-consolation, maybe out of frustration, maybe it is to think in groping. In this year, many popular languages ​​have emerged, just like hot words on the Internet, endlessly. Here are the ten most popular buzzwords in 2010 in the home furnishing industry.
Buzzword 1: Is n’t Shenma a floating cloud?
The home furnishing industry in 2010 was very unsettled, with big companies fighting, unsatisfactory quality of famous brands, simultaneous opening and closing of stores, and online shopping turmoil ... Various major events were coming in one after another, leaving home furnishing owners overwhelmed, so they had to use The buzzword derived from "Floating Cloud" with question marks-"Shenma is not floating cloud?" To express his frustration: you said this world, what else will not happen?
Buzzword 2: Township always has to go
"Building materials go to the countryside" is a common pain for home furnishing enterprises. The greater the hope, the greater the disappointment. In the end, the government's pilot program came out with thousands of calls, but it did not bring home furnishing companies to play. So when the executives were asked about the business opportunities brought by "building materials going to the countryside", they always felt a little tasteless, "the township always has to go down", revealing that there are opportunities, but they are not necessarily worth paying attention to.
Buzzword 3: Go to Taobao to open a shop
In this era of universal access to the Internet, the Internet is attracting more and more new and new human beings. Some traditional home furnishing companies, including furniture companies, have opened online stores to establish new channels that complement the hypermarkets. Especially after Taobao launched the vertical channel home improvement museum, many companies are eager to try. When experts tell the bosses how to enhance their competitiveness, they all put this sentence in their mouths: go to Taobao to open a store!
Catchword Four: This shop does not pay
The purpose of opening a store is to make money, but in 2010, opening a store to make money became a luxury for many home brands. Compared with opening a new store in a home store, some cities where the store is located have insufficient purchasing power and the location is not the best, but as a partner of the store, it cannot be followed. So, when someone asked about the operating conditions of these newly opened stores, the bosses looked bitter and could not make the store unhappy, so they could only say this: this store does not pay.
Buzzword 5: Our products are qualified
From the beginning of 2010 to the end of the year, the "quality inspection door" has not been broken. For furniture, floor, ceramic, and wooden doors, as long as the quality supervision department releases a random inspection report, there will always be some big brands that unfortunately drop out and board the quality "Black List". These companies on the "black list" are almost the same way to do crisis public relations: send samples for re-inspection, and come up with a new report, proclaiming "I have a formal inspection report" and "we have passed the re-inspection". If the random inspection fails, the ghost knows how to retest?
Buzzword 6: Low price is wrong?
In 2010, the ceramic industry encountered overseas anti-dumping investigations, and the flooring industry was subject to anti-dumping and anti-subsidy investigations in the United States. These two investigations involved a wide range of issues, involving tens of billions of yuan. Enterprises accustomed to low-cost production and low-price sales, and occupying overseas markets with price advantages have never been able to understand why this is happening. Instead, they keep saying such words: "Low prices are also wrong?"
Buzzword 7: Do n’t call my boss my brother
During the year, there were many professional managers who changed jobs, and many of them were senior positions such as president, chief operating officer and general manager of the company in China. In order to express the importance of talent, when someone asks about the new job, the new boss will declare in front of everyone: What boss is not the boss, we are brothers. "Don't call my boss to call my brother", so it became one of the household buzzwords of the year.
Buzzword No. 8: I ca n’t afford it
"Can't you afford it or not?" This sentence is the truth that has been verified for thousands of years, but in the home furnishing industry in 2010, it failed. When the actual house and the Red Star Macalline were working together, when the two companies opened new stores, manufacturers who were both strategic partners of the two companies wanted to hide: do not enter this, this one sanctions me ; Enter this one, that one sanctions me. So everyone had to sigh: "I can't afford it, I can't hide it."
Buzzword 9: My products are low-carbon
Since the Copenhagen conference proposed the goal of climate struggle at the end of last year, "low carbon" has become the hottest word, especially in the household industry, the frequency of use can be equivalent to three meals a day is essential. Whether it ’s a new product, a new process, or a new store, or selling something online, you have to hook up with “low carbonâ€. Everyone says "my products are low-carbon", but I don't know who's products are low-carbon.
Buzzword 10: What did others do?
In 2010, many home furnishing manufacturers said that their business was not good, and they could n’t figure out how to make their business better. When meeting acquaintances like reporters who know others, they always have to ask the question: "What did others do?" Enterprises that have only cared about themselves for many years have begun to care about others. "Stone can attack jade", but it is a bad thing.
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