Assistant General Manager of Shandong Today Home Development Co., Ltd. On September 9, the 15th China International Furniture Fair was held at Shanghai New International Expo Center. The exhibition is divided into six major themes, including civil furniture, office furniture, home accessories, cabinet furniture, furniture production equipment and raw and auxiliary materials, aiming to create the best platform for domestic and foreign sales, showcase domestic and international first-class brands, and have opportunities in 2009. The era of coexistence with challenges creates new highlights and new opportunities for exhibitors and professional audiences. As the special media of the exhibition, Focus Home Network went to the exhibition to report on the spot and conducted on-site interviews with the exhibitors. [Moderator]: Entering our home showroom today, the biggest feeling is that our layout is really creative. It is a Similar to the design of the container, why are we going to arrange the container style for this exhibition? [ç®æ·™]: I can reveal to you that the Australian government is doing container projects because the container is equivalent to the concept of environmental protection and energy conservation, and the container is used twice. This is a project that Australia is supporting. We think this is very mature, so Use containers to build booths. [Moderator]: What do you think is the relationship between this and our furniture? [ç®æ·™]: The container may be a function of transportation, but it can be used as a house, giving people a strong visual impact. [Moderator]: I just came in and saw that the furniture here is relatively large. Is our furniture product oriented to the people? [ç®æ·™]: Yes, our company has 76 patents from 2000 to now, each of which has applied for a patent. Our company's current products are mainly positioned at high-end and mid-end customers, and we also do some Very design bed shape, we are trying different styles of design. [Moderator]: In the current market, do you have similar products with us? Where is our greatest competitiveness in the entire furniture sector? [ç®æ·™]: One is design and the other is quality. The difference between us and most furniture companies that make beds is that we are promoting the concept of healthy sleep. One third of the time is in bed, but everyone ignores it. The bed is the most in your life. A long piece of furniture, the brand we represent is a bed that is built according to the human body's basics, and through a combination of different parts, it brings a healthy sleep. And our positioning is that you can see that our beds are not the same as domestic furniture, we pay great attention to quality. [Moderator]: If you are asked to interpret our furniture products in a few words, which words do you choose? [ç®æ·™]: Simple, elegant and fashionable. [Moderator]: In the future, is it the trend of furniture throughout the country and internationally? [ç®æ·™]: Yes, every time we participate in the exhibition, we exhibit with foreign products such as Europe and the United States. Foreign customers are very concerned. He did not expect Chinese furniture products to have such a good design sense. Ours The chief designer used to be a painter and he has a lot of inspiration, which is different from other brands. [Moderator]: Can you tell us about the layout of our entire company in the second half or in 2010? [ç®æ·™]: Our current business is half of the domestic and foreign countries. In China, we are prepared to vigorously develop the domestic market, because now the national policy is also like this, in expanding domestic demand, although the Chinese furniture market has been affected by the previous period. The impact of the financial crisis, but our feedback indicates that the market is recovering now. Our goal is to make today's home a resounding national brand. We launched 5149 at this year's show, encouraging marketers to join the concept, as long as you are interested. To promote our products, you only need to provide your experience and time, and you don't need other things. We will promote it to the second and third tier cities. The response is also good. We will make a wide distribution throughout the country and let more Many mid-end customers receive our products, let more people know the brand like today's home, and our corporate culture. [Moderator]: Our furniture design is still relatively European, will there be Chinese elements to integrate? [ç®æ·™]: At the Shenzhen Home Show, we launched a classic piece of furniture with a very Chinese design, Chinese beds, wooden furniture, and the interior is the highest bed support system of LATTOFLAX in Germany. We are committed to bringing Chinese culture. It feels like combining with the highest technological content products in foreign countries. This is an important research direction for us. [Moderator]: Thank you for accepting our interview.
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