Opportunity of hardware locks in the post-crisis era

In recent years, China's lock industry has been developing at a rapid pace and has now become the world's largest producer and consumer of locks. At present, the annual sales volume of the domestic lock industry has reached more than 40 billion yuan, and the production capacity has exceeded 2 billion sets. The annual export volume has exceeded 10 billion yuan. In the future, China's lock market will continue to grow at a rate of more than 20% per year.

With the continuous deepening of China's opening to the outside world, high-end construction has developed rapidly. The outlook for the premium lock market is optimistic. The market demand for high-end locks has also increased year by year, and the power of the brand will gradually emerge.

Build brand to seize the improvement of high-level market living standards, people's awareness of prevention. The demand for high-grade preventive locks has been continuously strengthened. In the face of such a good prospect, how should hardware lock companies take the opportunity to reform new ones?

According to reports, biometrics, electronic technology and other high-tech products in the consumer market of locks are currently still at a blank stage. However, the desire of the consumer groups in the market for this area has shown an annual growth of 40% to 2012. In the year, China's domestic lock market's share of high-tech products such as biometrics and electronic technology will reach 8 billion U.S. dollars, totaling more than 80 million units, which is definitely an attractive big cake.

The core technology of high-end locks is in the hands of foreign manufacturers. In recent years, high-end electronic locks such as IC cards, TM cards, fingerprint locks and other core electronic components have been imported from abroad, making China's high-end locks limited in terms of price and performance expansion.

Some high-end hotels, hotels and other locks rely mainly on imports, domestic luxury lock market is still controlled by foreign locks. The domestic lock industry has reached a point when it is necessary to profit from technology, high-end, and intelligent systems.

In recent years, China's lock-making enterprises have increased their efforts in the development of high-end lock products, such as Yantai Sanhuan Lock Group, Shandong Jinfeng Group Co., Ltd., and Zhongshan Huafeng Locks Co., Ltd., which are actively taking reference to European and American standards for production. Independent innovation technology has emerged continuously, and it has obvious advantages in domestic and foreign markets.

At the same time, foreign famous lock enterprises such as the United States, Italy, Germany, Japan, Canada, and South Korea have accelerated their pace of entering the Chinese market. Local brands and foreign brands have met with a positive battle in the high-end lock market. You can achieve an upgrade to get the largest cake.

On the whole, China's lock industry is lagging behind advanced foreign technologies, and lock manufacturers are mainly small and medium-sized enterprises. The low-level redundant construction is serious.

At present, the competitiveness of many domestic lock-making companies comes from low-cost, price wars are in full swing, the profits of the lock industry are getting thinner, and some low-value padlocks need dozens of production processes to produce, but a lock Only a few cents of profit. The lock-making industry urgently needs technology and industrial upgrading, updating the brand innovation model.

Innovations in the lock industry require companies to change their concepts, change ideas based on imitation, master independent technologies, increase investment in equipment, technology, R&D, and patent innovation, increase product technology content, and increase the degree of product differentiation; companies should pay attention to Promote brand awareness and implement brand strategy, so as to change their position, grab high-end market share, and promote the healthy and rapid development of the industry.

Many lock companies are in the process of scouring the first barrel of gold and have no time to care about nurturing the brand. The time is short and the starting point is low. Compared with foreign brands that have a hundred years of history, young Chinese brands are not naturally strong enough.

Opportunities in the “post-crisis” era In 2008, the world broke out in a serious financial crisis, and China’s light industry and manufacturing industries were also hard hit. Especially in the export-oriented China hardware industry, the lock industry is naturally difficult to escape.

At present, most of China's lock companies are relatively small in scale, lacking brand appeal, low value-added products, and poor quality quality. These factors are constraining the development of China's lock industry.

However, by early 2010, as the country stimulated domestic demand, increased investment and many other "rescue" policies have shown results, China has entered the post-crisis era, and the lock industry has begun to emerge from the predicament.

In terms of domestic demand, the state-initiated affordable housing projects, rural infrastructure construction, infrastructure construction of railways, highways, and airports, reconstruction of earthquake-stricken areas, etc., all require a large number of hardware products, including lock products.

This is a good news for lock companies. At the same time, the recent domestic real estate market is extremely hot, and the construction of a large number of new real estate projects also promotes the demand for lock products.

With the introduction of a series of policies to stimulate exports, such as increasing export tax rebates, and the thawing of the international lock market, the demand for China's lock products has risen sharply, and the export business on which the lock industry depends has begun to rebound.

It can be said that the lock industry has re-entered a period of rapid development and production companies have also ushered in new opportunities.

At present, the order quantity and export volume of China's lock products have almost recovered to the levels before the financial crisis. Moreover, all lock manufacturers have already begun to fully restart production.

Innovation Quality Improves Market Competitiveness The famous non-communicative actor Guo Degang said in one of his comic dialogues: “That locks up the root noodle and opens it, a pack of instant noodles can open a community”. This is a joke, but it also reflects a problem: It is now that the quality of our lock products needs to be improved.

Crosstalk is naturally exaggerated, but the fact has long proved that although our locks are not cracked by noodles, the quality is not always very good.

One of the most important quality indicators of the lock product is the open rate of the products, that is, the probability that the same key can open several locks and the same lock can be opened with several keys.

At present, the world-renowned brand locks only have one-tenth of a kilowatt-hour open rate, and the domestically-produced lock brand's mutual opening rate is also about one in six thousandth, and some non-formal, unproductive lock factory products are mutually exclusive. One-thirtieth of the opening rate, such a lock, safety and reliability is too bad.

In addition, at present, China's lock industry is still relatively backward, and the average selling price of locks is also very low, after investigation was only 1/15 of countries such as Britain and the United States.

In foreign countries, locks are usually more expensive than doors because locks are the heart of the door. At present, the development of new varieties of foreign locks is very active, many new materials, new technologies, new processes are applied to the lock industry. In contrast, the innovation capability of China's lock companies is still relatively weak.

The fact that product quality is not high means that the lock products we export can only attract customers with low prices, can only occupy the low-end market, and can only rely on low labor costs to earn a meal. This meal is not so delicious, and it is not always enough to eat.

Therefore, it is necessary to avoid product quality, quality, and low quality, and to use the good opportunity of a surge in exports in the post-crisis era. It also requires the continued efforts of lock companies to develop new technologies, improve product quality, and be able to eat large quantities for the future. Meal and work hard.

In order to achieve the goal of technological transformation and upgrading, we must go abroad. We must be able to meet advanced foreign products, and we must be able to communicate and learn with major international clients and big brands.