Reduced export orders forced Hangzhou bamboo and rattan furniture enterprises to develop green products

Bamboo and rattan furniture, as a large category of bamboo and rattan products, has good breathability and natural natural color, giving people a fresh sense and fully catering to the modern people's concept of focusing on green environmental protection, which is widely loved by consumers around the world. . In recent years, Hangzhou bamboo and rattan furniture enterprises have focused on design and research and development, and actively seek a development path suitable for their “going out” and maintain a relatively stable development momentum. In the first 11 months of 2012, the Hangzhou Entry-Exit Inspection and Quarantine Bureau examined and quarantined 238 batches of bamboo and rattan furniture, with a value of USD 3,392,400, an increase of 11.34% and 19.54% respectively. The products mainly include bamboo bedside cabinets, shoe benches, storage cabinets, rattan sofas, dining chairs, etc., which are sold to the European Union, the United States, Japan, Australia and other countries and regions, of which more than 80% are sold to Europe and the United States. Advocating nature, bamboo and rattan furniture drifting out of the sea Because Europe and the United States is the main export market for bamboo and rattan products. In recent years, the European and American sovereign debt crisis has had a greater impact on the external market environment for the export of bamboo and rattan products. In addition, the rising cost of labor and raw materials has always been a price advantage. Enterprises that have won the market have begun to face difficulties in reducing orders and shrinking profit margins. The export situation is not optimistic. According to statistics, since the second quarter of this year, the export volume of bamboo and rattan enterprises has continued to increase, but the export volume of bamboo and rattan furniture has risen steadily, which has added a glimmer of life to the current sluggish bamboo and rattan export market. Hangzhou Baifu Bamboo Products Co., Ltd. began to produce bamboo products in 2002. At present, more than 95% of its products are exported overseas. From January to October 2012, it increased by 15%-25%. Zhou Suming, the general manager of the company, told reporters that “the reason why foreigners like Chinese-made bamboo furniture is because bamboo products have green, environmentally friendly, durable and sustainable characteristics. The wood for furniture has grown at least 50 years, while bamboo only It takes 5 years." Zhou Suming said, "In terms of product preferences, Japanese people like pure natural bamboo products, and Europeans like simple design products." Knowing ourselves and knowing others, effectively crossing technical barriers in the furniture export market, bamboo and rattan furniture Why can we do this against the trend? According to the Hangzhou Inspection and Quarantine Bureau, the bureau requires enterprises to conduct self-inspection and self-control in strict accordance with the relevant requirements of the bamboo and wood grass registration management measures, and effectively control all aspects of the whole process from raw material procurement to finished product production and processing. . At the same time, in response to the increasingly serious technical trade barriers in recent years, the joint enterprise forces set up an information team to collect, track, and study foreign technical trade measures and standards and regulations, guide enterprises to grasp the entry requirements of importing countries and regions, and effectively cross technology. Barriers, improve early warning and rapid response mechanisms, and timely release and notify foreign relevant requirements and latest developments to enterprises to achieve effective risk aversion.



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