To assess the impact of the “Da Vinci Incidentâ€, some media reports believe that this event is as destructive in the furniture industry as melamine and lean meat, which has hurt people’s confidence in high-end furniture, even in the short term. The furniture industry will pose a certain impact. However, the market demand for furniture will still exist, and the market gap left by Da Vinci will eventually be filled by other companies, and the Da Vinci incident will bring about changes in consumption habits, which will bring the industry. A new round of "shuffle". Leaving a blank competition, the "Da Vinci Incident" is a huge impact on the high-end furniture market. However, many furniture companies have gained new market opportunities. The furniture of the Dynasty, which is famous for its panel furniture, is preparing to introduce the Italian century-old furniture brand. To compete for the market gap left by Da Vinci, the marketing director Tan Jun said that “it is definitely a 100% pure imported brandâ€. The mahogany furniture enterprises are even more frustrating against the market. The reporter interviewed the relevant responsible persons of many mahogany furniture enterprises. They almost said in unison that consumers have doubts about many products when the Da Vinci incident just happened. When you look at mahogany furniture, you will also be clear about the material problem. There are not many questions to ask, buy less, and after taking corresponding measures, such as the name of the wood and the origin of the product are more clearly listed in the product introduction. And more professional training for sales staff, the recent sales of mahogany furniture has increased. Consumer psychology has quietly changed Deng Xuesong, deputy secretary-general of the Traditional Furniture Committee of the China Furniture Association. At present, there is a widespread consumption in the high-end market that is beyond the normal commodity value. This kind of consumer behavior is also a stage in China’s economic development. The inevitable result of the cultural field has not yet reached the corresponding height. Da Vinci's input of "foreign brand" has satisfied this consumer psychology, and at the same time it has also obtained considerable profits. In fact, it is a market behavior required. After this incident, the psychology of more consumers will change quietly, and the actual value of commodities will be more rationally considered in the process of consumption. Wu Bingliang, vice chairman of the China Furniture Association, believes that mahogany furniture has scarce resources and is difficult to reproduce in the short term. Both artistic appreciation and practicality are equally important. The traditional culture has rich connotations. The effect of maintaining and increasing value over the years has become stable and obvious, and has become a consumer and investor. The new target of favor, especially the demand for classic antique furniture made of rare and precious materials, will further expand, and there will be room for price increase. After the blank in the high-end market, the future development of the mahogany furniture industry will be very rapid. Or the subsequent impact of the international brand Da Vinci incident still exists. Deng Xuesong believes that the Da Vinci incident will mainly impact two aspects. The first is to locate the high-end consumer groups with western-style modern furniture of western blood. There are also some manufacturers in the furniture that are produced in China. The promotion and sales use foreign brands, and the foreign brands are used as a publicity highlight and gain huge profits. The second is the foreign brand furniture sold in the Chinese market. Because of the influence of the Da Vinci incident, the “purity purity†of foreign high-end furniture brands is easy to be questioned. However, the domestic sales price is much higher than the foreign price. It is also true that some consumers will use this event to consume more rationally. However, Deng Xuesong also believes that the impact of the Da Vinci incident on the Chinese furniture industry will not be long-term. This incident mainly occurred in the high-end imported furniture industry, accounting for only a small part of the entire furniture industry, not enough for the industry. The overall situation constitutes a long-term impact. And this incident can even "bad things become good things" and promote the improvement of the entire industry level. Deng Xuesong said that in recent years, Chinese furniture companies have made great progress in both design and processing capabilities. Although there is still a gap between Chinese furniture and developed countries in Europe at the design level, this gap is further Zoom out. The occurrence of the "Da Vinci Incident" also gave Chinese furniture companies a chance to be alert. It is believed that after this, Chinese enterprises will further increase product design and promotion, and build a well-known furniture brand with world-class design and production standards and to the world. The high-end furniture manufacturers adhering to the original design concept and creating well-known domestic brands will be most beneficial. From the perspective of long-term development, it is correct to take independent innovation and focus on quality to build national famous brands. In the market, consumer behavior gradually gets rid of the show of wealth and worship. After the psychological, will gradually return to rationality.
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