Since the emergence of panel furniture a decade ago, it has become one of the most popular furniture types in the market. Many well-known brands have gained widespread recognition among everyday consumers. The clean and sleek design of panel furniture makes it ideal for small spaces with limited square footage. Combined with its stable performance, easy assembly, and user-friendly handling, it has consistently appealed to younger generations.
For working-class individuals and consumers in third- and fourth-tier cities, practicality and affordability are key when choosing furniture. They prefer functional, reasonably priced options rather than expensive wood or artistic pieces. As Hu Lan, general manager of Shangpin Home Furnishing in Beijing, explained, many middle-income buyers in first-tier cities—especially educated white-collar workers—have a growing appreciation for quality and value, making them a significant market segment for panel furniture.
However, industry insiders note that the long-standing homogenization of the panel furniture market has affected consumer perceptions. In Beijing's furniture market, panel furniture is often associated with negative stereotypes like "formaldehydeè¶…æ ‡" (excessive formaldehyde), "simple style," and "low cost." This has led some consumers to believe that solid wood furniture is superior. As a result, innovation in design and product development has become essential for panel furniture brands to remain competitive and attract new customers.
The demand for customized panel furniture is now on the rise. Not only does it offer smart space planning, but it also allows users to take part in the design process, which greatly enhances customer satisfaction. Ke Jiansheng, general manager of Sofia Custom Wardrobe, noted that customized panel furniture involves personalized services and a more refined supply chain, making it an effective complement to traditional panel furniture. It currently accounts for around 10% of the overall furniture market, with enormous growth potential.
Moreover, panel furniture is expanding beyond its traditional boundaries. It’s now blending with wooden furniture, as well as incorporating non-wood materials like plastic and metal. This diversification has opened up new design possibilities, leading to the emergence of specialized markets such as steel-wood combinations and rattan-wood combinations. As a result, the panel furniture sector continues to evolve, offering more choices and innovations for modern consumers.
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