Since the emergence of panel furniture a decade ago, it has become one of the most popular furniture types in the market. Many well-known brands have gained widespread recognition among consumers. The clean, smooth design of panel furniture makes it ideal for small spaces with limited room. Combined with its stable performance, easy assembly, and user-friendly handling, it has consistently appealed to younger generations.
In addition, working-class individuals and consumers in third- and fourth-tier cities often prioritize practicality and affordability over high-end materials or artistic value. As a result, the demand for panel furniture remains strong. Hu Lan, the general manager of Shangpin Home Furnishing in Beijing, noted that middle-income buyers in first-tier cities, especially educated white-collar workers, seek quality products with good value for money, making them a key consumer group.
However, industry insiders point out that the long-standing homogenization of the panel furniture market has affected consumer perceptions. In Beijing's furniture market, panel furniture is often associated with negative stereotypes such as "formaldehydeè¶…æ ‡" (excessive formaldehyde), "simple style," and "low cost." Some consumers still believe solid wood furniture is superior. To counter this, many brands are focusing on innovation in design and product development to revitalize their brand appeal.
The demand for customized panel furniture is now becoming more prominent. Customized options not only help optimize space but also allow users to participate in the design process, which is highly appreciated by consumers. Ke Jiansheng, the general manager of Sofia Custom Wardrobe, explained that panel furniture customization offers personalized services and a more detailed supply chain, serving as an effective complement to traditional panel furniture. It currently accounts for about 10% of the overall furniture market, with significant growth potential.
Moreover, panel furniture is no longer confined to just wooden combinations. The market is expanding with multi-material designs, including plastic, metal, and even rattan. This trend has led to the creation of new subcategories such as steel-wood or rattan-wood combinations, offering more variety and flexibility for consumers. As a result, the panel furniture market continues to evolve and grow.
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