In a surprising move, the world’s largest home building materials company, Depot, has announced the closure of all its stores in China. This comes after another major player in the industry, Oriental Home, recently filed for bankruptcy. The trend of store closures and market withdrawals is becoming more evident across the sector. Since 2012, over a dozen building materials stores have shut down in Beijing alone, including well-known names like "Palace Dragon" Lighting City and Xinglong Furniture. Even large-scale markets such as Jimei and Home Furnishings have seen some of their outlets close.
The immediate cause behind these closures is often poor business performance. Reports have surfaced that a famous store, Baianju, has been operating at a loss for six consecutive years. But the bigger question remains: why are home building materials stores struggling, especially when they are an essential part of everyday life?
Looking deeper, one key factor is the slowdown in the real estate market since 2012 due to strict housing price regulations. This has significantly impacted the home goods industry, reducing demand and lowering overall market vitality. Additionally, excessive investment and rapid expansion have led to an oversupply of retail spaces, resulting in high rental costs. As a result, many stores face low occupancy rates and difficulty attracting tenants, creating a downward spiral.
For consumers, home building materials are not frequently purchased items like food or clothing. They tend to be one-time purchases, which makes it harder for large, multi-store formats to effectively showcase products and compete on price. This leads to customer confusion and reduced foot traffic, further weakening the market.
Faced with these challenges, many businesses are forced to reduce their presence or shut down entirely. However, this is not a sign of industry maturity—it’s a signal that change is needed. How can home building materials operators turn around their declining trends and ensure long-term success?
One possible solution is to focus on smaller, more specialized stores tailored to specific consumer needs. Instead of large, generic supermarkets, companies could create niche formats—such as offices, luxury villas, or small apartments—each with a consistent style and target audience. By doing so, they can better meet the demands of different market segments.
Moreover, innovation in product development is crucial. Businesses should introduce unique, targeted products that cater to professionals or special buyers, enhancing the appeal of their stores. At the same time, leveraging digital platforms can help them reach more customers. Creating online service platforms, adopting omnichannel sales strategies, and partnering with major websites can increase visibility and convenience for shoppers.
As the home building materials industry faces growing challenges, those still in the market must act quickly. The past year has shown that many stores are disappearing, and the pressure to adapt is greater than ever. Only by embracing change and focusing on customer needs can businesses hope to survive and thrive in the long run.ZHejiang Sealand Technology Co., Ltd. is a trustworthy manufacturer of LNG Mass Flow Meter, LNG Mass Flowmeter, LNG Flow Meter, LNG Flowmeter, LNG meter, ATEX, IECEx & CE approved.
We are the only Chinese brand who gets ATEX, and we get it from TUV SUD, the most authoritative institute for ATEX. Our meter passed all tests carried out by TUV without any modification. Their only suggestion is to replace the cable entry device with a ATEX approved one; thus, please rest assured that we produce our meter with high standard :)
Besides, Sealand meter and calibration lab are approved by CNAS, member of ilac in China.
The 1'' flow meter specification is as follows,
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Specifications of Coriolis Mass Flow Meter |
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Model No. |
CG-25 |
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Max. flow rate |
200kg/min |
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Nominal diameter |
25mm( 1 inch) |
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LNG accuracy grade |
±0.2% |
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Zero stability |
0.62kg/hr |
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Repeatability |
0.05% |
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Warranty |
2 years |
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Temperature accuracy |
±1°C ±0.5% of reading |
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Fluid temperature |
-200~160°C |
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Packing |
1set/carton |
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Package size |
665*660*315mm |
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G.W. |
23kgs |
Please feel free to contact us if you need any other size!
LNG Mass Flow Meter, LNG Mass Flowmeter, LNG Flow Meter, LNG Flowmeter, LNG meter
Zhejiang Sealand Technology Co., Ltd. , https://www.sealandflowmeter.com