2016 Shenzhen Home Design Week Press Conference was officially held
At 3 pm on February 1, 2016, the press conference of 2016 Shenzhen Home Design Week was successfully held in the press conference hall of Shenzhen Municipal Government. The Shenzhen Home Design Week is sponsored by the Shenzhen Economic and Trade and Information Technology Committee and co-organized by the Shenzhen Fashion and Creative Industry Alliance. It will be officially held in Shenzhen on March 19-22, 2016. Guo Limin, Director of the Shenzhen Economic and Trade and Information Technology Committee, Hou Kepeng, Chairman of the Shenzhen Fashion and Creative Industry Alliance, and Jacob C. Vogelsang, Chief Planning and CEO of Shenzhen Home Design Week, and major media participated in the conference to witness the 2016 Shenzhen Home Design Week. Coming soon. Shenzhen Home Design Week will be an important annual international cultural event in Shenzhen. Its role in promoting Shenzhen's economic, cultural and social development has been recognized by all parties and will be further highlighted.
I. Background and significance of 2016 Shenzhen Home Design Week <br> Shenzhen Municipal People's Government attaches great importance to traditional advantageous industries, actively promotes the transformation and development of traditional advantageous industries led by design and R&D, and enhances Shenzhen's urban popularity and internationalization process. The Shenzhen Home Design Week has a wide range of significance for the economic and social development of the city. It not only enriches the connotation of Shenzhen's design capital, but also continuously introduces excellent home design institutions at home and abroad through the continuous holding of Shenzhen Home Design Week. And the collection of designer resources in Shenzhen, thus promoting the overall improvement of the design level of the traditional industrial industry in our city. At the same time, it can also cultivate the fashion awareness of the general public and enhance their appreciation level. The Shenzhen Home Design Week is also in line with the national innovation-driven strategy. The international design city network established through Shenzhen Home Design Week is increasingly close, and the strategic layout of the economic and cultural exchanges between Asia and the Belt and Road will be gradually presented with creative design.
Mr. Guo Limin, Director of the Shenzhen Economic, Trade and Information Technology Committee, mentioned that the Shenzhen Municipal Government has always paid close attention to traditional advantageous industries. In 2014, it invested 500 million special funds each year to support the transformation and upgrading of advantageous industries, including the transformation and upgrading of fashion and creative industries, and further advance the advantages. Industry cross-border integration, and the combination of some of the latest technologies including the Internet, linkage development.
Shenzhen Home Design Week involves eight major industries such as home, fashion, watches, underwear, leather, industrial design, and more than 100 companies participate in the Shenzhen Fashion and Creative Industry Alliance. This eight major industries also interact with Shenzhen Home Design Week, the development of the alliance. Established a good platform for industrial development. The Shenzhen Home Design Week, hosted by the Alliance, is an important activity organized since the establishment of the Alliance. It is the implementation of the “Building a Fashion and Creative City†proposed by Mayor Xu Qin in this year’s government work report. Important event. Shenzhen Home Design Week gathers outstanding design institutions and designers at home and abroad, introduces national excellent design resources, and integrates high design standards into the real estate construction industry, industrial design industry, interior decoration industry, home design and other related advantageous industries. Demonstrate creative products that integrate the development of the industry and form a unique creative concept with a modern lifestyle. The holding of Shenzhen Home Design Week will continue to promote the development of design consumption, continuously promote the core value of products and the living standards of Shenzhen people, and further promote the internationalization of the brand, further cultivate the fashion awareness of the citizens, and form a fashion atmosphere of the whole city linkage. The connotation of Shenzhen's design capital accelerates the pace of construction of Shenzhen's international cities.
Second, the mission of Shenzhen Fashion Industry Alliance and the future development direction of Shenzhen Home Design Week
Mr. Hou Kepeng, Chairman of the Shenzhen Fashion Industry Alliance, mentioned that Shenzhen, as a fashion and creative capital, gathers a large number of designer resources, including construction, interior, traditional advantageous industries, industrial design, etc., the number and quality of comprehensive designers, no city. Can compare with Shenzhen. The Shenzhen Fashion Industry Alliance has two major tasks. The first is to build a fashion and creative industry building, to gather creative resources from the Shenzhen field, to share industrial design achievements and resources; the second task is to do the design week. This is actually a symbol of soft power, and the value of any industrial product is design driven. The transformation and upgrading of traditional advantageous industries is ultimately guided by design.
Shenzhen Home Design Week was officially co-organized by Shenzhen Fashion Industry Alliance. The purpose is to introduce eight industry design resources into Shenzhen through Shenzhen Home Design Week, including introducing international design resources into Shenzhen to stimulate the upgrading of truly traditional industries.
Design Week is not just a display of designers and design achievements, but a design transaction. The operation mode of Shenzhen Home Design Week is not the same as other design weeks. We are based on corporate investment and market operation without government support. The most worthy of advocacy in Shenzhen is the market economy. Therefore, this design week is the design week under the market economy, rather than the design week supported solely by the government.
This design week is based on the theme of the home furnishing industry. It extends to indoors and buildings through the vertical integration of furniture, and then extends to eight major industries through indoor horizontal integration. This is the specific strategy of Design Week 2016.
Third, 2016 Shenzhen Home Design Week overall event arrangement
Shenzhen has become a design capital, thanks to the talents and creativity of a group of artists living in this city, which has created Shenzhen in the real estate architecture, industrial design, interior design, home design, soft The furnishings design and fashion industry, including furniture design, fashion design, jewelry design, watch design, underwear design, leather design, glasses design, no glory.
2016 Shenzhen Home Design Week was sponsored by Shenzhen Economic and Trade and Information Technology Committee and co-organized by Shenzhen Fashion and Creative Industry Alliance. Professor Alenssandro Deserti from the School of Design, Milan Polytechnic University, Italy, and Mr. Paolo Casati, founder of Studio Labo, one of the organizers of Milan Design Week, Italy. One of Italy's five best curators and Studio Labo co-curator Nicola Ricciardi is a strategic cooperation instructor. Set up home and off-site activities, showcase, explore and drive Shenzhen design from different angles through 22 exciting forums and independent speeches, 8 design and commercial presentations, 2 theme shows and 3 design tours. s future. At the same time, the 2016 Shenzhen Home Design Week has combined domestic and international design strengths, including Italian designers Vincenzo Carpentieri, Paolo Mancia, Paolo Dellapiana, Sweden's Katarina Ivarsson and Anna Karlsson, Danish well-known brand designers Preben Pontoppidan, Kim Monrad, Anders Juul Eilersen, Japan's Sheng Shizhen, Hong Kong's Gao Wen'an, and "Chuang Fund" Qiu Deguang, Lin Xueming, Liang Jinghua, Liang Zhitian, Liang Jianguo, Chen Yaoguang, Jiang Feng, Dai Kun, Sun Jianhua and Yubin and many other international and domestic well-known Designer. Through the communication linkage of design, a global design city cooperation network will be established. Through design trade, promote international design culture exchanges and trade cooperation, and promote regional economic development and cultural innovation.
Venue and time of the event: The main event venue Shenzhen Convention and Exhibition Center will be held on March 19-22, 2016, and the outfield activities will be from March 5th to 27th, 2016.
Fourth, the main activities of 2016 Shenzhen Home Design Week
(1) Designer Sharing Session
The 2016 Shenzhen Home Design Week Designer Creative Sharing Conference will be held on March 19-21 at the Forum Area of ​​Hall 5 of the Shenzhen Convention and Exhibition Center. More than 30 international and domestic famous designers, architects and engineers will be invited to give a wonderful speech from the perspectives of residential research, architecture and space, interior design, decorative building materials and product design, and simultaneously show the future development. Trend in product and space design. This will be the annual event that the Chinese design industry is looking forward to!
(2) Cross-border era industry forum cross-border era industry forum will be held in the forum area of ​​Hall 5 of Shenzhen Convention and Exhibition Center on March 19-21. At that time, there will be key people in their respective fields of real estate, building materials and decoration. With a number of designers from the "Creation Fund", Hong Kong's Gao Wen'an and other famous domestic and international interior design, space design, industrial design, architectural design masters, a number of exciting forums, focusing on the integration of the design industry of this era And the future.
(3) Danish Life·Design This “Danish Life·Design†will be held in Hall 5 of Shenzhen Convention and Exhibition Center from March 19th to 22nd, aiming to bring the simplest lifestyle that can get happiness to China. Outstanding works such as the Danish national treasure master design will also showcase the outstanding works of many international famous home brands from Denmark.
(4) Design Square Proposition Exhibition This exhibition will be held at the North Gate Plaza of Shenzhen Convention and Exhibition Center from March 19th to 22nd. The design square proposition exhibition will be completed by 6 artists from Italy, Spain and talented artists, mainly by color design road. The three-dimensional elements of the giant personalized device and the dynamic colorful sphere are worn in the colorful design square to explore the artistic construction of the international creative design city.
(5) Big Coffee·Living Room Life Design Show This “Da Coffee·Living Room Life Design Show†will be held in Hall 5 of Shenzhen Convention and Exhibition Center on March 19-22, aiming at “high quality social and home lifestyle†Provide an interpretation method. Different living rooms, different styles, and unique design concepts of design masters from Taiwan, Hong Kong, Shanghai, and Shenzhen, express their understanding of high-quality individual lifestyles in a live-action manner, and enjoy the design and audience. A bridge of communication.
(6) Big Coffee·Software Design Window Show This “Grand Coffee·Software Design Window Show†will be held in Hall 5 of Shenzhen Convention and Exhibition Center from March 19th to 22th, specially invited for interior design, industrial design and furnishings. The top domestic designers who design multiple identities, they present the international mainstream home furnishings style and future fashion trends in the form of window display, leading domestic design and international integration, achieving multi-dimensional integration of interior design and soft furnishings design.
(VII) Residential Design Optimization and Bags Occupation Experience Exhibition This exhibition will be held in Hall 5 of Shenzhen Convention and Exhibition Center from March 19th to 22th. At that time, five real-model model houses will be exhibited, and the first model of residential baggage will be displayed. Show. The designers of this model house are from Europe, Japan, Hong Kong, etc. Each apartment is completed by 4-5 designers including architecture, interior, product and soft decoration, according to 10 Shenzhen furniture brands. The product style is designed in an independent overall space. The exhibition aims to provide an innovative business model for the cross-border integration of the real estate industry, the interior space design community, the home and furniture industry, and the soft furnishings sector.
(VIII) Original Design Exhibition This exhibition will be held in Hall 1 of Shenzhen Convention and Exhibition Center from March 19th to 22nd. It aims to provide a platform for exhibition and communication for original designers and original brands in China, providing original design. Safe and high-quality creative incubation soil, leading Chinese design to the international market, leading the "Made in China" to "Created in China" leap, promoting international design culture exchange and trade cooperation, promoting regional economic development and cultural innovation.
(9) The Shenzhen International Furniture Fair will be held on March 19-22 at the No. 1-9 Hall of Shenzhen Convention and Exhibition Center. With the theme of “Color Shenzhenâ€, the trend and trend of 2016 Shenzhen furniture and Chinese furniture design will be displayed. Living room style furniture, restaurant style furniture, bedroom style furniture, study style furniture, children's style furniture, tea room culture furniture, will be full of flowers in this exhibition, let the furniture designers' talents and creativity bloom, and introduce high-end to the furniture industry. The fashionable global excellent design resources let China go to the world and let the world enter China.
(10) Space Art Exhibition This exhibition will be held in Hall 4 of Shenzhen Convention and Exhibition Center from March 19th to 22nd. The soft-wearing artists from China and the world present a variety of styles and craft decorations in the art of space decoration, giving full play to the design capital Shenzhen as a cultural port to integrate the cutting-edge resources of international furnishings design, and promote the development of Chinese furnishings art. .
(11) Shenzhen International Home Design Fair Shenzhen International Home Design Fair will be held on March 19-22 at the second floor of Hall 5 of Shenzhen Convention and Exhibition Center. This time, a considerable number of designers will come from the home industry chain design service agencies and interior design studios, which provide design services for enterprises to help companies move from manufacturing value to design value. The fair aims to lead furniture companies to connect with top design teams, push Chinese furniture brands to international heights, and actively promote new “business-oriented†business model changes in the industry.
(12) Design Capital · Design Tour - Visiting Design Master Studio Visiting Design Master Studio will be launched on March 19-22. This time, the design enthusiasts will be invited to visit the design masters Gao Wen'an and Ge Yazhen's studios located in the Shenzhen OCT Creative Culture Park, and they will be at the forefront of the designer's latest design in the master studio. Promote the development of Shenzhen's cultural industry.
(13) Design Capital · Design Tour---LOFT·Ink Travel “Loft·Ink Tour†will promote the development of Shenzhen and the national creative industry, promote the overall upgrading and transformation of Shenzhen's cultural industry, and drive domestic design innovation.
(14) "Golden Award"
The “Golden Award†represents the highest level in the domestic home design field. The award is assessed once a year. The Shenzhen Furniture Industry Association and the Shenzhen Furniture Research and Development Institute organize the well-known business owners, scholars or designers of the furniture industry to serve as judges. The awards ceremony will be held on March 21st in the forum area of ​​Hall 5 of the Shenzhen Convention and Exhibition Center. With the aim of “inspiring innovation, rewarding innovation and disseminating innovationâ€, the promotion of the home industry and design industry will be promoted.
Shenzhen Home Design Week implements the innovative national concept through design, promotes the development of Shenzhen's cultural and creative industries, realizes industrial transformation and upgrading, introduces global excellent design resources for Shenzhen, brings high-end design standards to the industry, allows the world to see China, and let China see the world. Let Shenzhen become the fashion capital, design capital and color capital of Paris and Milan in the future.
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