315 promotional traps should be vigilant and guard against "selling sheep's meat"

For the building materials and home furnishing industry, the upcoming "3.15" is not only a performance competition, but also a test of brand integrity. With the strong attention of consumers, focusing on quality and service has already become the core demand point of the entire industry. The major home furnishing stores and slightly stronger brands in big cities are making full use of this consumer concern node, setting off the first wave of sales promotion in the home building materials industry this year. "," No reason to return "and other slogans that make people sound at ease. It can be believed that the vast majority of operators ’promotion at this node can be trusted, but this does not mean that the promotion activities in the home industry are sincere and honest. When you have chosen your target and are ready to pay, Jiuzheng Building Materials Network editor reminds everyone that 315 consumers should be alert to the following promotional traps:

Warning 1: 3 false traps for floor promotion

1. Put on "imported" outerwear and sell at high prices. A few years ago, the "European Code Incident" was a typical false trap on the floor. It is understood that there are still some so-called "high-end" floors on the market that deceive customers under the banner of "import" and "original". Some brands even advertise under the guise of "100% import", but there are very few purely imported floors in the Jinan market, and most of them are produced in China using domestic materials.

2. "The floor wear-resisting revolutions are falsely high". Some brands of flooring use consumers to understand the relationship between wear-resistant revolutions and quality, and falsely mark the floor's ultra-high wear-resistant revolutions, up to 20,000 revolutions. In fact, according to the national standard, the number of wear-resistant revolutions is ≥6000 rpm for household floors and 9000 rpm for commercial floors. Few flooring brands can achieve ultra-high wear-resistant revolutions.

3. "Non-pollution environmental protection floor". Using modern people to pay more and more attention to the needs of environmental protection, using the terms that consumers do not understand, such as E1 level and E0 level, to falsify the environmental protection indicators of the floor, and even some composite floors are marked as "non-toxic, harmless, and formaldehyde-free floor" . In fact, the national standard for free formaldehyde on wooden floors is less than 1.5 mg / L. In the production process of the floor, in order to ensure the bonding strength and wear resistance of the floor, most of them will use adhesives or paints that contain more or less formaldehyde.

Warning two: furniture promotion "hang sheep's head to sell dog meat"

Relevant consumer complaint data shows that in recent years, due to the fierce competition in the furniture market, some furniture brands that were not high in value have used the trick of "selling sheep meat to sell dog meat" to deceive consumers in order to attract customers with "good quality and low price." The most outstanding performance is the "contract adjustment", that is, using high-quality products to put samples to attract consumers to sign orders, and then send the inferior products after "contract adjustment" to consumers. Because the custom-made delivery period of general furniture is 45 days, when it is delivered to the home, it can only be judged by "like". Businessmen use substandard or fake brand names to make consumers suffer dumb.

Panel furniture "stealing beams for columns"

The national standards for panel furniture have clear standards for the density and environmental protection of panels. However, in order to obtain greater profits, some merchants steal the beams and columns of the most costly plates in the actual production process. Many use the guise of imported plates to advertise good quality, and the samples are usually made of imported plates. However, the actual furniture sold is produced with domestically produced low-quality particleboard.

Take panel furniture as an example, the surface layer is melamine board, which is all particle board. Different environmental protection grades must be identified by professional institutions, and the formaldehyde emissions are 1.5 g / ml (E1 level) and 0.5 g / ml ( (E0 level) are in line with national standards. Consumers see nothing more than color, gloss, flatness and other surface phenomena. Imported and domestically produced plates can do exactly the same. When consumers receive the actual product, they generally cannot scrape the paint to check the quality of the board, and they fall into the trap of inferior products. The price difference between imported and domestic plates is more than 20%, and the price difference between domestic brand plates and unknown plates is also more than 20%. Use imported plates as samples, use domestic plates to adjust the package during delivery, or use domestic brand plates as samples, and use non-branded plates to adjust the package during delivery, in order to obtain amazing profits.


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