Can the furniture industry get the "Aunt" to win the world?

Interpretation of "Aunt's Economy" In 2013, the price of gold fell by 20%, which gave birth to a network of hot words - "Chinese aunt." The Wall Street Journal even created the word "dama" for Chinese aunts. "Chinese aunt" is a group of women in the 40-65 age group. They have always loved to worry, love to do things, always energetic and high-spirited. In the moment, they are physically tough, rich, idle, and passionate are synonymous with aunts. With the development of China's economy, Chinese urban families have accumulated a lot of wealth in recent decades, and the role of traditional Chinese families has made Chinese aunts have the power to control wealth in the family. For many industries in China, it is no longer a joke to say that "the aunt has the best in the world." Aunt is a group of lovely people who give the "aunt" a unfair definition: I think that aunt is a group of people who are stupid, lack investment rationality, and tend to chase the ups and downs in the short-term market. In fact, aunt can be divided into two categories, the first is blind shots, the anxiety is watching and listening to the wind on the stock exchange, and the second is a housewife with high academic qualifications, high IQ, and very strong self-learning ability. Quite financial and economic knowledge and investment experience. They "understand the economy", copy the gold, switch to bitcoin, and aim at the foreign real estate market; they will entertain, when they are okay, they will dance in a square dance and call friends to travel; they are full of energy, the family financial power is caught, and the daily housework is not less, The size of a family is well-organized; they are "sufficiently savvy", the rice and oil are well-prepared, and the country's general trend is "clear." The furniture industry needs a large part of aunt's furniture consumption to be filled by "Aunt". As a hostess in the family, Aunt is the decision maker of family consumption. Regardless of the consumption of elderly products, women's products, children's products, men's products, kitchens and kitchens, women have more than 70% of the decision-making power; moreover, aunts assume grandchildren, mothers, daughters, wives, housewives and other roles in the family. More complex than young women, love to care, love to do, always energetic, high-spirited, take the initiative to take on more procurement tasks, and more rich, leisure, have a mood to consume, so "Aunt" often determines the whole family to buy. In terms of furniture, aunt also has the right to say the same. Some of them will help busy children to choose furniture and arrange new houses; some will decide what type and price of furniture to choose on their own furniture. Aunts have a strong grouping on a large scale. They are usually in groups of three or five. If a certain aunt feels good and can be quickly spread in the group, the furniture must be sold in the aunt. Do a good job in word of mouth promotion and service. It can be seen from the consumption of aunt's performance: Aunt has a typical five consumer psychology: a. careful calculation; b. comparison; c. impulsive; d. not pay attention to the brand, the pursuit of "high cost performance"; e. follow the trend of consumption. And the right medicine, take the initiative to cater to the aunt's consumer psychology, furniture will win the favor of this group of cute people. There are a few economics in the furniture industry. First of all, look at the aunt's economy. It is understood that in 2013, China invested in 400,000 square meters of real estate in Korea in the first quarter, 90% of which was purchased by Aunt. This fact shows that Chinese aunt has a strong market spending power. Secondly, China's aging is gradually accelerating, and more aunts will appear in the next few decades, which opens up a very broad market for furniture. The Chinese aunt is so powerful, the furniture industry is promising!

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