Editor's Note: On May 28, 2014, the “Jing Yan China – Beijing Brand Furniture 2014 Promotion Conferenceâ€, which was launched by the Beijing Furniture Association and 36 Beijing furniture brands, was held at the China World Hotel in Beijing. On-site interviews were held at the event site for the participating stores and furniture brand CEOs. Guest: Zhang Fucai, Chairman of Powerful Furniture Location: Beijing·China Hotel>>>>> The following is the interview record: [Reporter]: What is the reason for launching the "King Yan China" campaign? [Zhang Fucai]: This event is our Beijing furniture industry colleagues, a grand event organized by the founding of the country, the Beijing brand event. Our aim is to promote our Beijing brand through this event. Of course this is just the first time. This time we basically invited the stores and dealers with certain influences in the country. Due to the limited space, about 1,000 people were invited. In the next step, our Beijing brand will also be collectively attacked and ready to launch a trade fair for furniture manufacturers in Beijing. Bring the nation's dealers and stores to Beijing to see the charm of Beijing's production companies. Zhang Fucai, Chairman of Power Furniture [Reporter]: How many dealers have you invited this time? [Zhang Fucai]: We invited more than 20 of our own, but the location of the event was limited, giving each brand 5 positions. [Reporter]: Which regions are the 20 dealers you invited from? [Zhang Fucai]: There are more in Hebei, Shandong, Inner Mongolia and Shanxi. [Reporter]: Is there any standard for this invitation? [Zhang Fucai]: These dealers are all from areas with better development. [Reporter]: For the joining of dealers, what are the standards for strength? [Zhang Fucai]: There are choices, and there are strengths to join us. [Reporter]: How many dealers do you have in the country? [Zhang Fucai]: We have not many dealers, more than 50. [Reporter]: How many stores do you have in the country? [Zhang Fucai]: There are more than 70 in the field. [Reporter]: What are the plans for the channel? [Zhang Fucai]: First, we want to open a strong store in the future. Second, the dealership, if anything, we will do it. [Reporter]: Have you been focusing on small stores in recent years? Ready to go to the field? [Zhang Fucai]: No, mainly in Beijing or around Beijing. [Reporter]: What is the market situation this year in May? [Zhang Fucai]: We strongly believe that the market is still good, especially in Beijing direct sales stores, we are all growing, but in the dealer store I feel that the single dealer store is down. [Reporter]: Do you feel any reason why the dealers are doing a decline, and what you are doing is rising? [Zhang Fucai]: I feel that it is a big climate, including real estate, which is mainly related to real estate. [Reporter]: In the dealership, what is the biggest problem you are facing now? [Zhang Fucai]: The problem of dealers, one is that the big need for national policy, the national policy is directed to him, and the fast selling of national policy housing is good. The other is the support of the manufacturer. [Reporter]: That is to say that your dealers are not doing well, you have no support. [Zhang Fucai]: I support small.
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