Ceramic Industry Sanitary Industry's Three Trend Forecasts in 2013

Thin tiles to achieve large-scale production

When the thin ceramic tile has a certain market in Europe and the United States, the domestic thin tile has only begun its rough development. From the debut of the year before and after the year 2008 to 2012, there are only a handful of brands offering thin ceramic tiles. However, by the second half of 2012, the situation has changed. Not only did it add more than a dozen brand names such as Gao Gao, Jin Hai Da, and King Magnet TT sheet, BOBO ceramic sheet also took the lead in establishing a thin sheet production base and realized large-scale industrial production.

“Thin, not only means lower production and transportation costs and energy consumption, but also more production value. Due to innovations in raw materials and processes, thin-walled ceramic tiles not only use less material, but are lighter in weight and stronger in hardness, and they can also break through traditional tile flooring. The function of the wall is suitable for ceilings, furniture, etc. and has a wider range of applications."

Zhang Yongnong, a senior ceramics researcher and senior researcher at the Central Party School National Policy Research Center, believes that in the past, tile manufacturers continued to make bricks bigger and thicker in order to highlight luxury. However, with the maturity of technology and changes in consumer attitudes, at the same time to meet the needs of green production, the thinning of ceramic tiles has become a trend.

Changing concepts, ceramics are not highly polluting

At the 2013 ceramics industry panel analysis meeting, Pu Dingxin, CEO of the Asian ceramics holding company of the British listed company, raised a heated debate. “In the traditional view, the ceramics industry is a high-pollution, high-energy-consuming enterprise, but this is not the case.” According to his analysis, a ton of tiles is worth 50,000 yuan, while a ton of iron is only 4,000 yuan. This shows that ceramics can achieve high added value at the same time as high energy consumption. In terms of pollution, more than 200 ceramic companies are scattered in the residential area of ​​Bologna in the ceramic industry in Italy. However, the air quality in the area has been very good. Local potters can even eat in the workshop. "Only the threshold is high enough, and reasonable planning, ceramics can completely achieve clean production, and certainly not a highly polluting industry.

Difficult to export, set up or sell overseas

In addition to the thinning of tiles and cleaner production, industry insiders predict that due to factors such as large export pressure and rising domestic production costs, more ceramic companies will be interested in setting up factories overseas.

According to the data provided by the Foshan Office of the China Ceramic Industry Association, from January to August this year, the country’s ceramic exports have grown by an overall 10%, and the growth rate has slowed down. From September to October, the increase further narrowed, and European exports fell sharply by more than 20%. The director of the Foshan Ceramics Office of the China Ceramic Industry Association and the president of China Ceramic News Network, Lan Weibing, said that the slowdown in domestic economic growth has led to overcapacity of building ceramics and increased pressure on inventories. Internationally, while the *** continued to appreciate, the European Union, South Korea, Thailand, Argentina and other countries have successively launched anti-dumping investigations against Chinese tiles in recent years and imposed high tariffs. Under the general trend of global integration, Chinese ceramic enterprises have established factories overseas, which not only effectively avoids anti-dumping risks, but also opens up markets and builds international brands. ”