Ceramic sanitary wares need to change development mode to deal with difficulties

The current development mode of the ceramic sanitary ware industry needs to be changed, and it is very difficult to change from quantitative to qualitative. Thinking patterns, development inertia, national circumstances, market conditions, and industry characteristics will all serve as roadblocks and stumbling blocks on the transition. On the one hand, the ceramic sanitary ware industry is a labor-intensive industry. In recent years, recruitment has faced a plight of shortage. There are a large number of enterprises, most of which are SMEs. The entire industry has a huge production capacity and has formed a surplus situation, further exacerbating the price competition in the industry.

Although this cross-border operation and “pan-home” model may face pressure and difficulties from various aspects, it is still worth applauding and applauding as a useful attempt to promote the transformation and upgrading of the ceramic sanitary ware industry. Facing the emergence of new thinking, new models, and new trends in the transformation and upgrading process of the ceramic sanitary ware industry, it should be viewed with a positive attitude and encouraging perspective. Whether it is a pan-home model or a cross-border coalition model, it is a beneficial exploration of the transformation and upgrading of the ceramic sanitary ware industry.

As a domestic ceramic sanitary ware company, we did not copy the experience and mode of copying for my own use. The experience of foreign companies can only be used for reference and reference. The other links also need domestic ceramic sanitary ware companies to combine national conditions, enterprise conditions, and market characteristics. Timely innovation, breakthroughs, and create a new way of development, transformation and upgrading of China's ceramic sanitary ware industry with independent intellectual property rights.

In recent years, the concept of "pan" has become popular in many industries. Quanzhou plumbing industry under the background of the integration of kitchen and toilet industry, put forward the concept of "pan-home", the metal faucet, ceramic sanitary ware, kitchen cabinets and even electrical appliances into the industrial chain of plumbing bathroom industry. Nanan plumbing and bathroom faucets Zhongyu and Shenluda have gradually fully involved in the production of faucets, showers, bathtubs, toilets and other products in the bathroom, and improved the integrated industrial chain of plumbing and kitchen with a new pattern. Under this industry development trend, some domestic electrical appliance manufacturers have also begun to enter the "pan-home" field. Such as undergraduate electric appliances integrated water heater and bathroom industry resources, product lines cover water heaters, water heaters, hardware sanitary ware, ceramic sanitary products.

The formation of pan-homes and the development of cross-border coalitions are becoming new trends in the transformation and upgrading of the ceramic sanitary ware industry.

The dysentery and shortcomings inherent in these industries, how to use innovative models, transformation and upgrading, and unfavorable advantages to the advantage of the short board, so as to promote the ceramic bathroom industry to achieve bigger and stronger, the achievements of the world's ceramic power goals, all need ceramic bathroom Business actively thinks and tries. On the other hand, it is a strategic integration of resources. Including the merger and reorganization of enterprises, the cross-border cooperation between enterprises, and the expansion of business operations, which promote the transformation and upgrading of the industry.

It is reported that many enterprises in the ceramic sanitary ware industry also extend, expand, and enrich their product lines to make them more comprehensive, have a wider business scope, and have stronger competitive strength. They are striving to make the industry chain bigger and bigger. In order to squeeze more and more market space and share, expand new areas of profit growth. Such as Tangshan Huida bathroom product line has been covered to the living room, kitchen, bathroom, bedroom and other home improvement area, the product also from the original pure ceramics, sanitary ware, hardware to all aspects of life in the home extension. Midea Electric Appliances has invested billions of dollars in the production of plumbing and sanitary ware. Europa Electric Appliances has also started to engage in kitchen cabinets and turned to plumbing and sanitary ware.