Electric tools must establish their own brand

After years of efforts, China's power tool industry has formed a clear corporate structure: large-scale and profit-oriented companies are increasingly prominent, large and medium-sized enterprises affect the industry situation. The degree of industrial concentration has greatly improved. The power tools have been rated as China's famous brand, which is a good thing for the entire industry. However, China's famous brand is not a tenure system and will be re-evaluated in the future. The maintenance of China's famous brand name is even more difficult than obtaining, and has won the title of China's famous brand. Six companies must cherish and love this hard earned honor. It is equally gratifying that many companies in China's power tool industry are accelerating the pace of brand building. Because they know very well that although the industry has a broad prospect, the road to development is still very long.

In order to survive and develop, China's power tool industry must work hard under the direction of the country's major government, and must strive for itself. Complaints are of no avail. From the beginning of the 90s of last century, China's electric power tool industry began to target the European and North American market with the most demanding international power tools. At the same time, from the mid-1980s onwards, foreign well-known power tool manufacturers have also built factories in China, and the scale has been expanding year by year.

As a learning model, we will not only learn the advanced equipment of foreign-funded enterprises, carry out large-scale technological transformation of enterprises, increase production capacity and technological level, but also learn their advanced management experience, including marketing strategies and after-sales services, and quickly establish their own marketing network and services. System; At the same time, domestic companies also learned that foreign-funded enterprises attach importance to product quality and brand promotion, build world-renowned brand experience, and vigorously strengthen their own brand building, and achieved remarkable results. After nearly 10 years of hard work, China has changed the situation in which imported power tool brands have flooded the domestic market. The domestic power tools' share in foreign markets has increased to 90%.

The adjustment of the corporate structure is imperative We recognize that the implementation of the brand strategy is inseparable from the adjustment of the enterprise structure within the industry. There are many companies in the electric tool industry in China. It is understood that in the past 10 years, the Electric Tools Sub-committee of the China Electrical Equipment Industry Association has strengthened the industry investigation and actively promoted the adjustment of the industrial structure of the industry. In areas where power tool companies are relatively concentrated, such as Zhejiang, Jiangsu, and Shanghai, they are strongly advocated to support the superior and powerful. Many enterprises have introduced advanced production technology and testing equipment at home and abroad through technological transformation, and achieved or approached advanced foreign advanced equipment. Level. In terms of personnel training, these key enterprises have introduced or cultivated a large number of talented people who understand technology and good marketing, and have established high-quality and efficient personnel. In terms of marketing, many key enterprises have learned the advanced experience of world-renowned power tool companies, combined with domestic facts, continuously optimized their marketing strategies, and achieved simultaneous improvement in product quality and marketing levels.