Elephant: Borrowing the Belt and Road to create a win-win development

Abstract "Gathering and Transforming" Drives Innovation, Elephant Intelligence In April this year, Elephant Grinding Tools held a forum in Shanghai on the theme of "Gathering and Changing", which is after the two sessions,

“Gathering and Changing” Drives Innovation, Elephant Intelligence In April this year, Elephant Grinding Tools held the theme of “Gathering and Changing” in Shanghai. This is the “big data” and “smart manufacturing” after the two sessions. The forum of innovation drives the intellectual transformation of elephants means that in the core thinking of "poly", it breaks the stick, is driven by innovation, is highly "smart", changes with "poly", and seeks wisdom with "creation".
Today is the celebration of the 25th anniversary of the elephant. This is very meaningful. "Innovation drives elephant fusion" can be said to be a true portrayal of the elephant's 25-year history. I have a deep understanding of the "poly", that is, in the core of the "poly" thinking, breaking the original adherence, driven by innovation, highly "smart" change, "smart" with "change", "create" Seeking "intelligence." In the past few years, I have been holding this kind of thinking all the time, and I have pursued this concept and constantly innovated the "intelligence".

Poly and enjoy the symphony of the Belt and Road Symphony Today, the theme of my speech is: "Gathering". "Enjoy." Not long ago, I and the leaders of the Zhuhai Commercial Bureau went out to study along the Belt and Road. I saw a lot and thought a lot. So the subtitle of today's speech is: "By taking the Belt and Road to create a win-win development."
Grinding brand and distributors advocate "One Belt and One Road" is the first initiative of China's abrasive industry. This is not a "solo" of elephant abrasives, but a global hardware industry, abrasives industry leaders, experts and all peers. "Symphony" with the participation of partners. “Gathering” is a platform with a strong industry and a win-win situation. “Enjoy” is “shared” and “shared”. I think that the brand of elephant grinder has a history of 25, if our thinking is still on the "abrasives" and "cutting pieces", the value of the elephant brand is a waste, because it is only a basic product. But the value of this brand is so high, how do you enjoy this “fun” in the past 25 years and in the future? In fact, when you are an elephant brand, you enjoy the social cognitive value of the brand, and you get a spirit and honor to enjoy and enjoy the material: to be a brand with higher value and higher value, you will get The effect of a substance; sharing is that elephant grinders can share its brand and value in the brand and value chain.

The history of the precipitation is the elephant's innovative capital review of the elephant's 25-year history, founded in 1992, started with a simple cutting piece, and now leads the industry to produce subversive products, which is a historical process.
In 1999, we reformed this grinding wheel and turned it into a "Golden Elephant" grinding wheel, which was fired in Vietnam. In 2003, I first went abroad with the China Wujiao Association for a total of 17 days and visited the RASTA company acquired by Saint-Gobain in Europe. This visit is the cause and the first step of my idea of ​​generating today's overseas market. It also sets the goal and dream of building a century-old enterprise and developing a century-old brand.
In 2004, in the 12th year of elephant products entering the domestic and international markets, I wanted to be a global industrial brand, the same positioning as Europe and Germany. PFERD and some German brands have a great influence on me. I have seen the five major international brands in Europe almost every day. Under such edification, the first English album of elephants was born and introduced to China, bringing the requirements of European products. Come to China. In the same year, the elephant invented "GOLD ELEPHANT" and registered globally. It has a recognition in the international market and is different from the Chinese brand. In 2009, "Golden Elephant" opened its first store, which opened a A brand-new marketing model has achieved great success. In 2014, the elephant restructured and reorganized and opened a new journey. In 2015, the intelligent factory of the Elephant Abrasives Intelligent Technology Industrial Park was brewing and is currently under construction. It can be seen that from the original original grinding wheel to the innovative products of today, the accumulation of history is the real capital of our innovation. This is not a simple sentence, it is my deepest experience and thinking.

Gathering “Platforms” Elephants and your wealth for a win-win situation
In a sense, the “Belt and Road” elephant has been going for many years and has laid a solid platform foundation. The Belt and Road strategy proposed by President Xi Jinping has brought us innovative capital. I think that capital is in our hands to see if you can catch and use it. "Gathering the platform" means hoping to share wealth with everyone on the platform.

1. Integration and Innovation
There are three roles for China in the future. The first is value providers, the second is value integrators, and the third is value creators. The simple value provider is to do the service and do the simple product processing; the value integrator is how to make the product professional and sell out to make the difference; the value creator is the platform. What elephants have today is the platform to release the value of the brand. The dealer present here is the owner of the value magnifier.
Last year's "Double Eleven" Festival, the trading volume of Ali, Tmall, and Jingdong were 111 billion, 120.7 billion, and 76 billion, respectively. It can be seen that the business opportunities brought by the platform to the business are infinite and unimaginable. "Internet +" has been very popular in recent years. There are a lot of bubbles in it. So I turned to the real economy to talk about the Internet +. The country has also seen this. Of course, it is the policy of putting the policy first. After the release, it is still supporting the entity plan. . Elephants have been in the traditional industry of abrasives for 25 years, and the elephant brand has gathered around the world. The innovation platform of elephant grinding tools is different from that of all enterprises doing "Internet +". Our innovation platform is "traditional industry" plus "innovative technology", plus "Internet +".
Professionalism is to make simplicity simple; excellence is to turn innovation into the norm. In this basic and traditional industry, elephants must be simple and perfect. When it comes to innovative technology, no matter which industry, there is a chronological line. The product line of elephants is from rough cutting to fine grinding to polishing. There is a product pulling line. The innovative supporting tool “Schmid” is the connecting and supporting point of abrasives and tools. It is also a connection and support point for elephants in the field of innovation. I went to Germany, German experts and brand media to “Schmid "The brand's creativity has been greatly praised, and it is believed that this brand is worth tens of millions even if it does not make any sales.

2. Model Innovation The dealers present here are the best distributors after the reform and opening up. Now that we are grinding wheels, everyone says that there is no profit, and they will be collided by competition. Then we have already laid out for everyone. With 25 years of research and development, manufacturing and global operations, the elephant will definitely make this platform better, stronger, bigger and wider. Only innovation, whether overseas or our own research and development, must achieve a point of entry through integration and continuous innovation. At the time of grasping the grassroots level, we will not blindly emphasize the following to fight, but to integrate resources, so now we are doing the grinding, the brand is the production base processing alliance, and has now negotiated with a market inland. 80% of the conditions. For this basic industry, we will continue to open new models and create new models. What is important for a company is model innovation. If the elephant price is still so high today, it will remain on the grinding wheel, so the elephant cannot continue to develop. Today, people have believed that the franchise may be a new model. In fact, this model has been around for a long time. We now advocate an incomplete fixed-disc processing mode, that is, the elephant's invisible to control production and the brand as the processing base.
From the product line, we are doing brazed diamond saw blades. "Schmid" is based on this product, it is dust-free and noise-free. The similar products of international counterparts are metal-cut, and the quality performance is far from us. Behind it is a Japanese company, and German technology is integrating innovation into this technology. This product is definitely not a new product. Japanese companies have studied at least two generations. But the application of the market is the most important to guide the research and development of products. The research and development of the product is not difficult. The abrasive is ceramic metal material, and the design of the tool is not complicated, and the research of the material is the core of our China's cohesion. The elephant has the ability to integrate the highest-end technical resources from overseas to incite domestic production, research and research, and connect the R&D centers in Germany and China. This is one of our points.

3. Brand and design innovation (Schmid tool innovation platform)
The brand is very important. If there is no brand enterprise, no brand country, its products can not have strong power, and will only make wedding dress for others forever. “Schmid Tools” is an innovative, disruptive, revolutionary product that is an entry point for elephants to be inspired by tools. The elephant's products are abrasive tools. The innovative products of the abrasive tools are matched with the tools. In fact, it is the elephant gathering. “Schmid” went out and took in, forming an innovative product and application model. This is a big brand structure.
From the four latitudes of innovative brands, one design innovation; the second is model innovation; the third is brand innovation; the fourth is institutional innovation. It is very important to establish an innovative talent mechanism. Elephant has already made a plan to build a European R&D headquarters in Düsseldorf, Germany and dock with Zhuhai R&D headquarters. Regarding design innovation, it is very meaningful from Schmid's logo. It embodies the perfect combination of industry and art; about brand innovation: Schmid's German meaning is “not just a tool”, it embodies the transformation from an original claw hammer tool to an innovative hand tool. Become a brand culture, and finally become a home smart tool, taste the highest spirit, that is, brand culture enjoyment. I am a more creative and enjoyable person. Even if I work hard, I don’t give up my romantic feelings and demands for taste. It is very interesting to integrate them into the products. Every time I come out from the creativity, I don't feel hard at all. All products use this model to innovate in order to turn it into our sales and our value.
Believe in the brand's high-end business model, creating a new experiential sales model, this model reflects the elephant's innovative spirit. Experiencing consumption with coffee, using two kinds of test methods, one coffee table, making coffee culture; users are also tasting elephant products while tasting coffee; the key parts of the cutting machine are integrally cast, and structure The performance is more stable and precise than the one. We must guide the experience, and once people have experienced it, they will not choose low consumption. I think that China has this consumer market. How to stimulate such consumption is the responsibility and right that domestic excellent brands should carry. It should be an initiator and a leader.

4. About capital innovation. In fact, elephant's intangible assets and brand assets are operating in the market. Whether in the inland markets such as Guizhou, Shandong, or foreign countries such as India, Iran, Indonesia, etc. are negotiating, some risks are also circumventing. These are the models of innovation through the operation of elephant intangible assets, "Schmid" in this four The latitude is the strongest and most obvious. People like to pursue perfection. Once the perfect gene is injected into the consumer field, he will improve. This also requires our industry to pay attention to the brand and lead consumption. The coffee in “Schmid” is an Australian brand, which is characterized by the addition of fruit to coffee and a chain in Macau and China. Linking coffee to the machine has a holistic approach that reduces the dealer's worries. President Xi Jinping said that the roughness of the previous thirty years has passed, and we need to do the fineness of the latter. The combination of coffee culture, German technology and abrasive tools creates an added value. Those who are brave enough to innovate can get rich first. The platform of the elephant grinding tool "Schmid" is to let the dealers get rich first.

The “One Belt, One Road” industrial opportunity has brought together a blueprint for development. It is a national strategic plan. According to the statistics, the Belt and Road has a population of more than 4 billion, and the total economic output is about 21 trillion US dollars. valuable opportunity. Abrasives have great business opportunities in roughing and rough grinding. So smart engineering must be done.
The elephant brand has gathered a long way to go, which is a multi-year accumulation. Elephants and Italy, Germany, Japan, and India are all communicating and cooperating under the framework of the Belt and Road. Elephant brands are deeply rooted in India because they regard gold as a god. Elephant products are a very high-end position in India and have been deposited for more than a decade.
The Belt and Road is a road that resounds through the world. If you turn a blind eye to it, the wealth and opportunity of a new round will wave goodbye to you. As an abrasives and abrasives enterprise, looking for differentiated competitive advantages and finding its own international competitiveness, we can seize opportunities in the process of going global. In the process of going global, we will not introduce them, introduce technology and management experience, and introduce them. In the process of digestion, let yourself break the butterfly.
For three years since 2014, the change in elephants has been great. This includes initial ideas, original technology, intellectual property, original accumulation, resource integration, brand value, and more. There is a saying that I feel deeply: the reason why the iceberg is spectacular is that only one-eighth of it is on the sea. I hope that everyone can watch the scenery on this platform, enjoy the scenery and share it together. At present, the elephant's smart factory, three-dimensional warehouse, and APP client are under construction.
All the elephant grinders are stuck, and they all have to return to the needs of the users. Meeting the needs of users is the essence of the enterprise, and only the power of the brand can create demand. Polishing Chinese brands and jointly achieving the great rejuvenation of the Chinese nation is the responsibility of our company and the responsibility of my present. For 25 years, I hope to start the "heart". After another 25 years, I hope that with the support of my colleagues, I will be able to achieve a century-old brand and win glory for Chinese brands.

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