The eight functions of the smart lock selling point

With the development of science and technology, biometric technology has stimulated our people’s new needs and gradually changed people’s lifestyles. The smart lock has quietly spread around us. With the improvement of people’s living standards and the arrival of the high-tech era, smart The lock faces an unprecedented market. With the improvement of domestic technology, only Chinese manufacturers have a better understanding of the Chinese market. Bentley lock industry is committed to the production and sales of high-tech security products, manufacturing a variety of world-class electronic locks.

First demand: durability

Since ancient times, our basic understanding of door locks is that they can be durable. Durability has become our basic need for door locks. Because no one wants to put on a lock just today, and tomorrow they can't wait to replace it with a new one.

BENDERLY induction card door lock adopts high-performance original American integrated self-inspection function circuit, automatic error correction with information, advanced battery wave anti-jamming technology, quiescent current is only 12uA ultra-low power consumption, normal use of four batteries can be used continuously for one year , Technology Department industry leading level.

The second largest demand: popularization

Currently, the market is dominated by high-end foreign brands and low-end domestic brands. Compared with consumers, smart locks are still similar to luxury goods. The awareness of smart locks is not high enough, and it is generally in the stage of education. However, the electronic lock can become the representative of another generation of locks after the mechanical lock, and naturally it will become a trend of popularization and development.

In the popularization of the market, most smart locks are focused on engineering projects, and the popularization of the civilian market is basically blank. There is still a huge space as large as the retail market for traditional mechanical locks. This visit to major building materials markets, hardware markets, hardware stores, etc., will be able to find mechanical locks also play a leading role.

The demand for popularization has not yet been stimulated, giving many investors and electronic lock brands the opportunity to enter. The key to grasping business opportunities lies in the different price requirements for electronic locks and mechanical locks: Smart locks are generally dozens of times or even hundreds of times more expensive than mechanical locks, which is undoubtedly a barrier to the universal development of electronic locks. However, the trend of popularization of smart locks is irreversible.

The third largest demand: fashion

Fashion is a sign of progress in this era. As a new tool to change the way of life, we are continuously leading the fashion of quality home life and space. This is mainly reflected in the electronic lock process structure and design creativity. In particular, the appearance of foreign electronic lock brands, popular lines with a harmonious color, from the feeling that we are enjoying a feast of fashion.

If fashion is said to have created fashion in the fashion industry, then electronic locks are the pioneers of fashion in the lock industry. Fashion is worn on the body, let us feel the fashion element is jumping; and the electronic lock is installed on the door, let us enjoy the fashion into life in a bit.

The high-end brands such as the United States, South Korea, and Israel have performed outstandingly, emphasizing fashionable designs, and surpassing the material of general door locks in terms of process materials. According to a US high-end lock brand promotion, its design is to invite international celebrities in the fashion world to show their efforts to pursue fashion and meet people's fashion needs.

However, fashion is applied to smart locks, and there are certain limitations in the process, but Bentley has developed smart locks in various fashion colors. Representative works include China Red, Haoyuebai, and Tianlan, etc. Therefore, the development of fingerprint locks is a trend, and it is also an innovation in process technology.

The fourth largest demand: intelligence

As China's urban process continues to accelerate, the momentum of vigorous development of China's real estate will not weaken, and as the real estate supporting products - door locks, naturally have their own space for development. Any real estate project has a consistent emphasis on a concept that is smart home, the use of smart locks, will naturally increase the image of the project, the project package implementation to the details, reflecting the real estate project quality another height.

This is the reason why engineering projects are popular. Of course, smart phones, smart furniture, and so on are catalyzing the trend of intelligence. We now all have such a perception that smart products are good, represent the user's identity and status, but also reflect smart style, forge ahead.

The fifth largest demand: early warning

According to Maslow's theory of hierarchy of human needs, security is the basic requirement of human nature. Therefore, a considerable number of wealthy people lack a sense of security and need some early-warning functions and settings to achieve their own security guarantees. This is necessary to add a special feature to the fingerprint lock.

In addition, some natural disasters and uncontrollable factors exist. For example, the smoke sensor function of Bentley locks, the function of electronic locks with alarms and doors, etc. all reflect the need for early warning of fingerprint locks. This may create a very interesting problem, that is, fingerprint locks can be differentiated features, naturally will be better at branding. Because, the opportunity to open a new category is at present.

Sixth largest demand: diversification

Many electronic locks are now relatively simple in style. A Korean brand smart lock actually has only one style. When consumers need to look at one more color, they can't find the second product.

Although this has a corresponding and single item for branding, when a consumer does not like the appearance of silver, the brand basically loses the role of sales. This may be the problem that the previously mentioned process cannot be broken.

Diversified demand Many domestic brands have done a good job, especially in appearance, not only to open the category of children's fingerprint locks with the zodiac, but also can have different styles and different colors, so that consumers can greatly increase the selectivity. This should remind the electronic lock brand, not the more styles the better, but based on market dynamic information, combined with the cognitive characteristics of their own consumers, in different stages to develop different types, and constantly replace the original style with a new style , Make consumers feel that the product is diversified.

Seventh largest demand: convenience

Facilitating is already an advantage embodied in electronic locks, but consumer demand must be convenient from the physical product to the situational experience. This is the embodiment of leap from quantity to quality.

However, consumers want to open and close the door, smart locks can give consumers more convenient experience. This is a smart lock business must pay attention to, especially in the open civilian market, if there is no emphasis on demand for the existence of convenience, then in the image store does not render the scene experience function, consumers can not recognize the electronic lock The added value. The needs of consumers have already told us that these are two different eras. Smart locks not only have a tendency to be more convenient in terms of functionality, but also have a convenient value expression in contextual experience. People need psychological superiority.

The eighth largest demand: branding

Brand consumption is an inevitable trend, and electronic locks are no exception. Since most of the electronic lock brands are focused on engineering projects in the near future, most of the engineering projects rely on relationship marketing. Therefore, most electronic lock companies do not have the power to brand.

Although the lock is a product with a low interest rate, it is not as popular as the FMCG. But branding is essential. In terms of brand promotion, the United States, South Korea, and Israel are all focusing on high prices, and are committed to creating high-end fingerprint lock brands; Bentley is based on the concept of high-security, fashionable electronic locks.

WIFI Smart Lock (http://zns.znjj.tv)-Professional smart lock agent joining website, providing the industry's most comprehensive intelligent fingerprint password lock joining agent, smart lock product library, smart door lock price, smart lock brand , smart lock manufacturers Daquan information, welcome to browse online consulting.