Furniture plagiarism causes damage to original brand awareness

At the recent **Shenzhen Furniture Fair**, **Ronglin Shijia** highlighted that the issue of furniture patent infringement, particularly involving **Berson**, once again brought attention to intellectual property rights in the industry. Looking back, in September last year, a clash between **Inovice** and **Maxell** at the Shanghai Furniture Exhibition led to legal action. Then, in October, **Futaba Furniture** filed a lawsuit against **Lai's Furniture** for patent infringement, claiming an unprecedented 25.12 million yuan. These incidents have made furniture patent disputes a hot topic in the home furnishings sector in 2012. So why have these disputes been increasing over the past two years? And why do accusations of copying continue to surface frequently? Over the past year, "brand takeovers" at furniture fairs have become more common, drawing significant media attention. There was even a case with the highest patent infringement claim in the history of the furniture industry. Additionally, the "Luoshengmen" incident saw both sides accusing each other of plagiarism, leading to confusion and misinformation. In the past 20 years of China’s furniture industry, why have disputes over design patents increased so much recently? Industry experts believe that while imitation has always been common, companies are now stronger and more aware of protecting their rights. More businesses are proactively taking legal action, as they see the damaging impact of copycat designs on the market. Despite this, appearance-based plagiarism remains widespread. Zhu Changling, chairman of the China Furniture Association, stated that such issues are not new. He pointed out that “in the past 20 years, plagiarism has always been a problem.” He explained that most furniture patents are related to aesthetics rather than technology, making it easy to imitate. When a popular design becomes successful, others often follow quickly. However, the nature of plagiarism has changed: “In the past, even brand companies copied, but now, awareness has increased, and larger brands focus on original designs, while smaller companies tend to copy them.” Gao Fei, executive director of **Shuangye Furniture**, also believes that many furniture companies have historically drawn inspiration from foreign and domestic designs. This practice was common before seven or eight years ago. Qi Lin, president of **Beijing Ronglin Shijia**, feels that “plagiarism is becoming more serious,” especially from small businesses struggling to survive. He adds that even large, well-established brands with R&D capabilities should not be tolerated if they engage in such behavior. Plagiarism not only harms original brands but also undermines the entire industry. While plagiarism has existed for a long time, the increase in conflicts in recent years is linked to growing competition. Gao Fei explains that “in the past, competition wasn’t as fierce. Everyone worked independently, and even if there was copying, it didn’t directly affect the market.” Now, as brands with original designs grow stronger and expand their market share, they inevitably come into conflict with copycats, which can be very damaging. He further notes that when a brand’s products are widely available in mainstream stores, coexistence with copycats becomes inevitable. Zhu Changling points out that “plagiarized products are often cheaper and may affect sales.” But Gao Fei argues that this is only part of the damage. “Some copy not just the look, but also the craftsmanship. Over time, they get closer to the original, and then they start to eat into the market share of the original brand.” Consumers often rely on storefronts to determine whether a product is original, and the spread of false claims about plagiarism can be devastating. Gao Fei emphasizes that “this kind of verbal propaganda is one of the most destructive forces for the industry’s integrity and development.” Industry insiders believe that the main reason more companies are taking legal action is due to the growth of enterprises and increased awareness of intellectual property rights. Gao Fei states, “When companies that focus on original design become strong, they seek more market influence and begin to protect their own intellectual property.” Yu Xiusu, vice chairman of the Beijing Furniture Association, agrees that the rise of original brands is a key factor behind the increase in patent protection cases. Qi Lin adds that the expansion of legal targets and the success of recent cases have encouraged many companies to stand up for their rights. In some cases, both parties hold patents for similar designs and accuse each other of infringement, leading to lawsuits and even what’s called the “Rashomon effect.” These cases are often accompanied by terms like “hype” or “malicious defamation.” Some believe that the difficulty in winning furniture design patent lawsuits makes it hard for companies to fight back. Industry experts agree that while there are objective challenges, raising awareness and knowledge about intellectual property is crucial.

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What is rock wool Sandwich Panel? what is it used for?
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