Home building materials quietly rising prices

Consumers feel less sensitive to changes in home building materials prices than other products, so manufacturers like to quietly change prices. Different from the direct price increase in the past, nowadays, the price rise in the home building materials market seems very secure. The manufacturer only changes the armrests of the sofa a little. The product has become the latest model this year, and the price is more expensive than the “old model”. yuan. Yesterday, the reporter visited the market and found that the year is approaching, the home building materials products have "invisible price increase" 5% -10%.

The price of home products is quiet and quiet. "Summer sees a bathtub selling 1,400 yuan. It hasn't been bought yet. I think I will promote it at the end of the year. I didn't expect it to be even more expensive. Now I sell it for 1,550 yuan." Yesterday, the reporter was in the Xiongchu Avenue, Ou Yida Home Building Materials Plaza. When he met Mr. Civic, he was very annoyed and said that it seems that every store is doing promotion. In fact, household items are getting more and more expensive. "Compared with the same period of last year, this year's wardrobe will cost more than one thousand yuan. We have received a manufacturer's notice and said that it will increase by 10%-15% after the Spring Festival." A salesperson who specializes in beech furniture is pleased They admitted that their furniture has been raised two times this year, of which prices rose by about 20% in March and rose by 10% in September. What is different from this shop is that the rise in the prices of some branded furniture is more subtle. "This product is only available from stock, no order." In a sofa brand store, sales staff told reporters that another "new" can accept the booking, but the price is higher than 1460 yuan, the reporter found that in addition to the handrail With simple changes, the materials of the two products do not show any difference. “Although the style is similar, raw materials and shipping costs have gone up, so new products are based on the new price system and pricing standards have been increased.” The salesman said that at present, the old money is being cleared.

Raw material costs increased 15% year-on-year

A person from the Wuhan Furniture Industry Association stated that home building materials are not daily consumer goods, and consumers feel less sensitive to price changes than other products. Therefore, manufacturers like to quietly change their prices. He introduced that, in general, March is the practice of raising prices in the industry every year, but after the headquarters price adjustment, dealers or branches around the country also have to make choices based on local conditions, so some will adjust in place in January, and some will have to wait until 3 After the month. For the reasons for the price increase, all major businesses have targeted the rising costs. "This year's raw material procurement costs have increased by 15%-20% year-on-year, and labor has gone up by 20%. Everything is on the rise." Xiao Jian, marketing director of a flooring company in Wuhan, said that for enterprises, the price hike in the stock market is a kind of Risky behavior, but companies are also helpless under the pressure of rising costs.