Throughout the market, there are always exaggerated enterprises, always able to find a variety of marketing methods, set off waves, but there are also a group of pragmatic enterprises rooted in the market, not conservative, not aggressive, targeted, responsible, perhaps they also witnessed a Reason: After the economic fever has faded, I know who is loading B; only when the tide is low, I know who is swimming naked.
The master of the opportunity of the times
From the retrospective of the development of the furniture industry, it is not difficult to see that the time when the style of furniture entered the market in 2000 is the golden age of the furniture industry. Stepping on the market gap is half the success of the newly established style furniture. According to Liu Xing, the brand director of the style, the entire furniture industry in the furniture market in 2000 was a big sales model. The brand concept was weak and there was no concept of a specialty store. After entering the market in 2000, the style was first introduced by the “Prius†of the leather sofa series, and slowly moved from a small workshop to a modern factory.
Because the style furniture factory is located in Shenzhen, a leading position in the country opening to the outside world, while continuously exporting furniture, it also brings back the management concept of foreign countries. At that time, the market was very good. Many furniture factories only watched sales and did not focus on brand building. However, after the many directors of the furniture exhibition in Cologne, they found that only the products were made into a brand, when the market trend shifted. "The source is long."
In 2003, the company set up a brand department for the branding of products, and launched the fabric sofa series “color full color beautyâ€. This new series not only uses the form of specialty stores in the country, but also deepens the brand service. awareness. Due to the innovation of the model and the grasp of the point that the fabric sofa pays attention to the use of color, the "color full color beauty" is quickly promoted throughout the country, and the success of "color full color beauty" also allows the style to quickly enter a period of rapid development.
Then, the style expanded the production capacity, and then opened the “Binlu†high-end fabric sofa, and the “Prius†leather leisure series sofa series gradually became the benchmark brand of “cloth leisure sofaâ€.
A short return to the enterprise, for a successful company, can verify a truth, grasp the opportunity to grasp the lifeline of success, and in the market, if you can think more than others, you will be able to get bigger in the follow-up development. Room for improvement.
Three "genes" to make a market
The market is changing rapidly, and it is far from enough to grasp the timing. Especially when the peers are "hot expansion", how to "not forget the initial heart" test the vision and determination of the enterprise at the helm. The enterprises that developed at the same time and style have been a lot of people. The market has supported a large number of "radicals" in the period of great red and purple. So after 2008, as the economic heat has been fading, there have been many enterprises falling down, and there is no shortage of time. More powerful companies, either dying because of conservatives, dying because of misappropriation of corporate funds, or dying because they are not focused enough on the company, or dying because of a lack of corporate strategy... After the demise of the Red Sea, on the beach The nude swimmer, hit a warning sign: "Get out of the mix, come back sooner or later."
First: not conservative, do not advance
From the perspective of business operations, the style of furniture is a silent, conservative, and rarely seen the style of furniture in the industry caused too much sensation, and "the first person to eat crabs" does not touch. However, the style of furniture is definitely not a conservative. In the past few years, the style of furniture has been carried out in a large scale to carry out the activities of “sofa into the community†and continues to this day. In order to invigorate the terminal, in 2013, the style of the “style furniture†was jointly held. In the international exhibition of film and television stars and fashion selection contests; in the furniture exhibition, the style furniture creates a new life museum, and the Rolls-Royce is placed in the museum, which is intended to be the “Rolls-Royce†of the home industry; The style of furniture has spent huge sums of money in the Red Star online store for a year... It can be seen that following the market's trend, the style of furniture is not static, but instead responds to the market and responds after checking the market.
Due to the characteristics of the traditional manufacturing industry in the furniture industry, many companies still adopt the traditional trading concept when the market trend changes, and it is inevitable to fall into a "conservative" situation. "It’s going to be beaten behind." This is the constant truth of Henggu. If enterprises do not want to bear the conservative name, they will need to follow the market, but at the same time, it is difficult to ensure that they will follow suit, so they want to be conservative and not Advance, "Jingjiao small basket", it is easy to do it.
Second: do not test the water, have a goal
Although the style is not conservative, it also keeps pace with market changes and makes adjustments. However, the style does not hold the mentality of testing the water, and there is a goal to achieve. For example, the style of furniture "sofa into the community" activities, at that time held "sofa into the community" this close to the consumer's promotional activities, while the "sofa into the community" activities of the company as other competitors, but competitors "sofa "Into the community" only lasted for a while, then transferred other patterns, and the style of furniture has continued to operate until now.
For example, the style of the furniture "color full color beauty" series sofa. Many furniture companies have multiple brands, and even some companies have more than 40 brands operating at the same time. Although there are many brands and the product series is relatively comprehensive, but the fist products are lacking, even if there are products with relatively good market reaction, the enterprises are unwilling to upgrade. Focus on opening new products. In contrast to the style of furniture, the "color full color beauty" series of sofas have been continuously upgrading products since the 2003 interview, until now it is the core product of the style of furniture.
Do not test the water, follow the company's goals step by step, instead of asking for directions, where the market winds turn, where to follow the trend.
Third: not distracted, responsible
The "stable" of the style of furniture is largely inseparable from Li Jianhuang, the helm of the furniture industry. In the 1990s, he entered the furniture industry as the head of the furniture industry, as he said: "I personally like this industry, so I can achieve Today, things that you don't like personally will definitely not be concerned. Treating a product is like treating our children. It is necessary to use this mentality to operate."
In addition to treating the company with a passionate heart, Li Jianhuang often goes to Milan and Cologne to pay attention to the new concept. It is this love, focus, and the company as a responsibility to do, instead of “making money†and “circling moneyâ€. "The tool itself is doomed to this company will be "steady and progress" due to concentration.
Get rid of the "industry brand"
Any industry brand, even if it is a benchmark in the industry, even if it is an oligarch, it is necessary to achieve a leap from the industry brand to the consumer brand, and the style of furniture is also working in this direction.
In the past few years, the brand department established by the company has focused on the terminal services of dealers. There is not much direct publicity close to the consumers. The brand director of the furniture brand Liu Xing said: "The former brand department was mainly established. Putting the market, brand, products, packaging, and services well, relying on word-of-mouth publicity, the environment has changed. We are also discussing whether this model is to be adjusted. Consumers must know the style, such as advertising from the perspective of consumers. Delivery, from industry brands to consumer brands."
Steel Roof Panels,Asp Steel Roof Sheet,Metal Roofing Sheets,Corrugated Metal Roofing Sheets
PINGYUN INTERNATIONAL , https://www.pingyunconstruction.com