The coexistence of opportunities and challenges is the reality encountered by Liaoning's furniture industry this year. Relevant persons suggested that Liaoning enterprises should adjust their development ideas as soon as possible and respond actively.
It is known in the market that in recent years, Liaoning furniture companies have encountered many old problems such as increased labor costs, raw material costs, financial costs, and many other new problems this year.
One of the new issues, the central government has made it clear that the construction of new buildings and halls will be stopped within five years. This will involve consumer demand for office furniture , hotel furniture, leisure furniture, stadium furniture and other public areas, forcing some office furniture companies to switch to civilian consumption channels. .
In addition, regional competitors continue to emerge, and professional furniture industries such as Sichuan, Jiangxi, Shandong, and Fujian have risen rapidly and continue to seize the domestic retail market. Competition in the domestic furniture market will enter a fierce stage.
The second issue is the continued appreciation of the RMB and the gradual downward adjustment of export tax rebate policies, which have become key factors threatening the furniture industry ’s exports. Not only that, the furniture industry as a traditional labor-intensive industry, many local governments have excluded the furniture industry when formulating industrial plans.
From an international perspective, the furniture industry in Southeast Asia and neighboring countries has developed rapidly in recent years. Low labor costs and the comparative advantages of raw and auxiliary materials have also had a greater impact on China's furniture exports. Anti-dumping investigations on furniture exports and increasing trade barriers in some countries have caused export enterprises to face the threat of blocked exports at all times.
Facing the grim situation, how can our province's furniture industry enterprises win this tough battle under this high-pressure situation? As the saying goes: Ironing also needs its own hard, the competition in the furniture market is the best interpretation of the "brand" influence, In the end, it is the high-quality furniture brand that combines the "idea" and "technology" that can win market recognition.
This year, the furniture industry in our province will actively promote the brand of furniture enterprises. Learned from the Liaoning Furniture Association, in 2014 the association will cooperate with mainstream media to promote the healthy development of the industry, such as the launch of " Top Ten Brands of China's Solid Wood Furniture Industry Base", "Top Ten Brands of Liaoning Office Furniture", and "Liaoning Flooring" "Top Ten Enterprises", "Top Ten Liaoning Door Industry Enterprises", etc.
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