From July 21 to 22, 2014, Häfele Hardware (China) Co., Ltd., a leading global supplier of furniture hardware, construction hardware, and electronic lock access control systems, hosted its annual national distributor meeting at its headquarters in Beijing. Over 60 representatives from dealers across the country attended the event, marking a significant gathering for industry professionals.
During the meeting, participants came together to review and summarize Häfele’s retail sales performance in 2013. They also engaged in discussions about future market developments and changes, focusing on areas such as sales strategies, product innovation, logistics, marketing, and training. Representatives shared their insights and provided suggestions on key issues facing the industry.
Häfele conducted comprehensive product knowledge training for the dealer representatives, covering updates and improvements in its product line. The company introduced new retail storefront designs, updated packaging, and a new store-in-store sales model, offering detailed explanations and answering questions on these innovations.
Rupert Sbydorf, Senior Vice President of Sales and Marketing for Greater China at Häfele, emphasized the importance of "innovation, cooperation, and win-win" during his speech. He highlighted that dealers are not just sales partners but also essential collaborators in mutual growth. Häfele continuously listens to dealer feedback and works closely with them to achieve long-term success.
Mr. Roderick, the national retail manager at Häfele, also recognized outstanding distributors from 2013, including Shanghai Huayu Store, Hangzhou Huayu Store, and Changsha Kaifule Store, which won first, second, and third place respectively. To deepen the understanding of Häfele’s operations, the dealers were invited to visit the Beijing exhibition hall, studio, and 3D warehouse, combining theory with hands-on experience.
After the meeting, the representatives and sales staff visited a renowned winery in Beijing. There, they witnessed the entire wine-making process and enjoyed tasting the rich aromas of handcrafted wines. This activity allowed them to immerse themselves in the culture of wine, connect with nature, and relax in a unique setting.
The meeting aimed to strengthen cooperative relationships between Häfele and its dealers, foster greater understanding and trust, and work toward achieving even more successful collaborations with retail partners in the future.
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