Intellectual property protection has become one of the hot spots in the furniture industry in recent years without any dispute. Faced with various difficulties in the protection of intellectual property rights in the furniture industry, industry insiders and relevant experts believe that only companies, industries, governments and society can achieve the corresponding improvement. In addition to the time when a well-known brand has been accused of going to court, there will be one or two “kick-in†events in the annual furniture industry exhibition. Is there more and more plagiarism? Is it too difficult to protect? How should the intellectual property protection of the furniture industry go? Recently, there have been stores, famous furniture brands, industry associations, college professors, government officials and legal professionals. The "Intellectual Property Protection Seminar on Furniture Industry" pointed out that while enterprises use flexible legal means and industry to work together, the continuous improvement of relevant systems can better achieve "intellectual property protection." Plagiarism has long plagued the industry in the course of China's furniture development. Plagiarism is an unavoidable term. Some people laughed and said that it is “domestic copying abroad, small card copying big nameâ€. Zhu Changling, chairman of the China Furniture Association, also said: "The issue of intellectual property protection is a problem that has long plagued the industry. The phenomenon of copying design has often occurred in the industry." The development of the industry in the early years was to develop foreign products into domestic products as soon as possible. “Every time we go to Italy, the Italian Association reflects every time our company plagiarizes them.†For more than a decade, as Chinese furniture companies have paid more and more attention to original design, a number of original design furniture companies have appeared in China. But they were also quickly imitated by domestic companies. Zhu Changling once explained in an interview with the Jinghua Times reporter: "There are few technical patents for furniture, most of which are appearance patents, and the appearance is not difficult to imitate, so the design is good, often copied." Another objective reason is that When manufacturers design good style products, they often have large demand and insufficient production. Other manufacturers will imitate the same products. However, Zhu Changling also said that the industry is making progress. "There have been precedents in the past two years to solve intellectual property rights through legal methods. All major exhibitions also have complaint points for protecting intellectual property rights." E-commerce new forms of infringement frequently follow In recent years, the rapid development of e-commerce, the infringement of the furniture industry has also appeared in many new forms. Jiang Bo, a legal consultant for the top 100 furniture, said that there are many small workshops on the online sales platform. "I don't know where their factories are, they only sell on the sales platform, and publish our information. If they sue, we even have corresponding The defendants could not find it.†Wei Xinxin, the legal manager of Qumei Furniture, also said that he was deeply touched by the infringement of the small workshop. “The small factory in Jiangsu store copied our products. When we organized the lawsuit, the small workshop had been written off, which made us unable to defend our rights.†Chen Fengyi, manager of Huari Furniture Technology Center, also shared the same feeling. Many other similar trademarks appeared in the e-commerce search. Brand, “There are even many small companies that are proud of their plagiarism.†Big brand plagiarism is more devastating than the no-frills of small workshops, and the plagiarism of some big brands makes the original companies angry. Qi Lin, chairman of the Beijing Furniture Brand Alliance and chairman of Rong Lin Shijia, said that in the phenomenon of plagiarism, the plagiarism of small brands can not quickly have an impact. On the contrary, the plagiarism of some big brands is very harmful to the original enterprises. Kirin believes that there are very few real research designs in the industry, and they are more willing to take shortcuts. Some large companies are increasingly taking plagiarism routes, which makes them feel helpless. “These big brands with certain R&D capabilities have considerable scale and channels, and the speed of their plagiarized products sometimes exceeds the speed of original companies.†And when the original brand and the plagiarized brand overlap in the channel development, “coexisting a room†- When in the same store, this kind of damage is particularly obvious, not only affecting sales, but also hurting the brand. Gao Fei, the executive president of Futaba Furniture, hated this: "Some people not only copy the appearance, but also plagiarize the craft. Over time, they will get closer and closer to the original. At this time, they will bite the original brand." The plagiarism "The damage to the brand is the most deadly." "This is a devastating impact on the integrity and development of the entire industry." Exploring intellectual property rights remains to be improved not only in the furniture industry, but also in the protection of intellectual property rights. Gao, from the perspective of the big political and economic environment, China's overall intellectual property awareness is in a gradual stage. Some people said that in the early days of reform and opening up, China advocated "one introduction, one hundred enjoyment", and the concept of intellectual property is contradictory. Until the mid-development period, with the improvement of understanding, the concept and awareness of intellectual property rights gradually became. Zhang Hanfei, an associate professor at the Central Party School, said that the country is currently in a critical stage of transformation and upgrading. “China has been awarded the title of the world factory, but it has not become a world enterprise.†He pointed out that with the creation of Chinese products to China, the growth of intellectual property rights by traditional elements is becoming less and less important, and intellectual property should be regarded as an important means of innovation. This will also lead to more and more people paying more and more attention to intellectual property rights. Innovation costs and benefits do not match Zhang Khanfei pointed out that although the importance of intellectual property protection in the furniture industry has been recognized in China, there are still many problems. Why is plagiarism increasingly serious? He believes that this is caused by a strong match between innovation costs and innovation gains in the market, plagiarism costs and plagiarism gains. Patent infringement and evidence collection is difficult to compensate. It is specific to the furniture industry itself. When intellectual property disputes occur, enterprises often encounter various problems in the process of using legal means to protect their rights and interests. This has, to a certain extent, cracked down on the enthusiasm of enterprises for safeguarding their rights. It also reduces the cost and risk of plagiarism. Among these problems, it is common to obtain evidence. The Jinghua Times reporter learned that in the case of furniture intellectual property infringement, including appearance patent infringement and trademark infringement, in the amount of compensation, it is often compensated in the order of the loss of the right holder, the benefit of the infringement and the license fee of the right holder, but in the case of forensics It is often difficult, and most of them use statutory compensation, and the statutory compensation under the Patent Law is up to 1 million, including legal fees and reasonable expenses for investigation and evidence collection. This has largely eroded the enthusiasm of the company for rights protection. "Many of my peers have no hope, don't fight, even if they have executed it, there are many difficulties." Gao Fei said. Chen Fengyi also said that some infringement lawsuits carried out by Huari Furniture were finally lost. "The reasons are extremely tired, especially annoying, long cycle, and the details are not in place." And Rong Lin Shijia was also difficult to obtain evidence, and eventually with a certain infringement. The company chose to settle out of court. In addition to these objective factors, Gao Fei also talked about a very unexpected feeling, that is, people are sad. "There are many people in the industry who have been doing furniture for many years. Even if they are opponents of infringement lawsuits, everyone's old generation may be friends, there will be a lot of people inside, even if they finish the lawsuit, there will be many friends who are middlemen. People are very sad." Faced with various difficulties in the protection of intellectual property in the furniture industry, industry insiders and relevant experts believe that only companies, industries, governments and society can achieve the corresponding improvement: the enterprises need to apply flexibly. Legal means to protect rights and interests; the industry needs to strengthen alliances and form a culture of respecting originality against plagiarism; the government should also guide and improve the corresponding laws and regulations.
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