Qu Xiangdong: Not pure businessman

The host of CCTV's "Economic Half-hour", "Dialogue", and "Everyone" columns did not do it. Qu Xiangdong took a group of successful people on the road and rushed to the desert and the polar regions. After a few years of pain, this business has finally gotten on track.

"Chairman of Zhixing Media Co., Ltd., founder of the Gobi Business School Challenge of Xuanzang Road", now people introduce him.

Borrow money

Qu Xiangdong: Not pure businessman A desk and a boss chair filled his office. There are four words on the wall, "The Road to Xuanzang", which is the name of the Gobi Challenge. Before that, there was another word hanging here.

The plaque that was replaced was printed on his past mood. "That was the word that was hung up when I was in the darkest of my business." At that time, these four words gave him comfort and wisdom, "Be as brave as water to accept change."

He changed from a person who took a salary to a person who started a salary. In 2006, the startup company, he faced the problem of money in a blink of an eye. The company is like a baby who has opened his mouth and is ready to feed. He has to feed.

Unlike grassroots entrepreneurs, Qu Xiangdong is a literati and a former host of CCTV who graduated from the Chinese Department of Peking University. He has his own support and family.

The funds needed at the beginning of the business, the first thing that comes to mind is not fundraising, but the pockets of their own, "even the children's milk powder money has been caught." Fortunately, his wife still has a job, and the family life has a minimum guarantee.

But the company’s business income will not continue until the business income of the Xuanzang Road Business School Challenge is only once a year. Holding a paper pen and seriously calculating the account, he said: "The income of the first Xuanzang Road Business School Challenge is only enough for me to give one and a half employees a year's salary. But I have more than ten employees! ”

These employees are members of the team at the beginning of his business. He is not willing to disappoint.

Employees, debt, and survival suddenly filled his originally laid-back life. This person who did not like to manage people from an early age, unwittingly embarked on a road that both manages people and manages money.

In order to make money, in the early days, his company opened its doors and could do everything. For example, planning a cultural evening for a local Taiwan organization, he flew somewhere to host a business event. Every time he got a reward, he was too hot, and he couldn’t wait to spend it.

But the money is still not enough, like a hole that can't be blocked. He thought about it, and he borrowed money from his family and borrowed 30,000 yuan. "I am in a hurry, borrowing money from outsiders, and I am too embarrassed to speak." I struggled for a long time. Someone supported him, and some people simply rejected him.

He didn't think about flashing. Two years ago, he still figured out whether to find a professional manager. I can think about it: "A company that is not profitable is like a child who is not born. It is still in the stomach. Who are you giving it to?"

Two years later, the prototype of his company's three major businesses has been clear, the customers are successful people, the Xuanzang Road Business School Challenge, is to organize them to go to the desert for a walk; the destination of "polar tourism" is the Antarctic North Pole; The new project "Discover China" takes the direction of cultural archaeology.

The project is rolled one, the business model is clear, and the income is much higher.

One investor visited him and hoped to buy shares and invest.

The spring of business is getting closer to him.

Access to CCTV

Qu Xiangdong was born into a military family. He had two sisters, his tutor was very strict, and he was surrounded by the warmth of his veins.

In the year of the college entrance examination, he reported Peking University as the first choice. The majestic father worried that he could not test, and hoped that he would change. He told his father that if I can't get this year, I will listen to you next year. The father looked at his son and had to be impressed.

After graduating from Peking University, he was assigned to the Nuclear Industry Audiovisual Press. In the early 1990s, as one of the earliest people to play digital technology, he participated in the production of music videos of Song Zuying and others, and won numerous awards. He was sober, consciously "no talent for art" and quickly stopped trying.

The bridge to CCTV is like a story. One day, he accompanied his friend to CCTV for an interview. Finally, he stayed there. Later, when he became a reporter, he was promoted to the moderator.

On the CCTV screen, more and more people know him, but he wants to leave.

On the second day of 2003, he submitted a resignation report to the Ministry of Economic Affairs of CCTV. It was tangled for half a year before, and this is his only time of insomnia. He felt that the host was the one who was carried in the sedan chair. "Every man has an ambition to pursue what he can't get. He just wants to live a life that he can dominate, even if he goes to Qianmen Street."

Of course he will not go to the stalls. Soon, someone pulled him into an education company as executive president, but after only a year or so, the company was scattered because of various problems.

During this period, he also had loose cooperation with CCTV. A few months after his resignation, a producer of the CCTV Science and Education Center found him and asked him to be the host of the "Everyone" column. It's like a "temporary worker". It's very easy. He can be a moderator and think about what he wants to do.

The road to Xuanzang is now entering his vision. In order to interview the red scientist Feng Qiyong, he studied Feng Lao's large amount of information and was surprised to find that the 62-year-old man has regained the path of Xuanzang. Qu Xiangdong likes to go outdoors and likes those related to culture, history and ecology. Can you organize a large-scale event that takes you back to Xuanzang and take a documentary?

When it comes to doing it, in October 2005, he paid for his own pockets and pulled ten people including Wang Xiaoyu, Wang Shi, Feng Lun, Zhang Weiying and Liu Donghua. Wang Xiaoyu is his colleague. Feng Lun and Wang Shi have cooperated in the program and become friends. This is his "warm-up match" and he has a bigger plan. Waiting for this group of celebrities to leave the road of Xuanzang, the popularity has started, then the road from Xi'an to India, the real Xuanzang road and the imaginary record blockbuster, I am afraid that no sponsors will give money. ?

However, the sponsor’s money did not wait, he was told that Wang Shi suddenly had something to go. He was sinking in his heart, but his face was thin, and he was too embarrassed to call Wang Shi again. In a few days, he went to Hangzhou on a business trip and accidentally met Wang Shi in the hotel. He took the mobile phone and walked for a long distance as a bait, and let the entrepreneur who likes to find meaning in the mountains all the year round and promised to go.

Celebrities participated, and the event was reported by the media, but the money bag was still empty. Already in October, in Gobi, Qu Xiangdong anxiously waited for the good news of his companions. In November, the planned Xuanzang Road activity is about to be opened. The wind is released, and it is necessary to credibility. Save yourself yourself, not the range you can afford. He doesn't know what to do.

adventure

It was then that Beijing suddenly had a message, and in 2006 it was confirmed the China-India Friendship Year. With the inherent sensitivity of journalists, he immediately discovered that the path of Xuanzang is fully in line with the thrust of promoting Sino-Indian cultural exchanges. He had a bold idea. After reporting to the CCTV leadership, he was allowed to get permission. CCTV participated in the report and gave a report to the Ministry of Foreign Affairs in the name of CCTV.

With more time to prepare and a higher level of social influence, sponsorship has finally come. He even has a bolder thought. If the hikers arrive in India, the national leaders will also visit India and be able to be interviewed by the national leaders.

He believed in Dewey's experimental philosophy, and in Hu Shi's words, boldly assumed and carefully verified. In contrast to the various materials at the time, he chose the day of departure.

Like the help of God, before the departure of the team, the Ministry of Foreign Affairs informed CCTV that on November 20th, there may be leaders who met the participants in India.

At the same time, CCTV also conveyed the instructions of the Ministry of Foreign Affairs that all members cannot transit the war-torn Afghanistan. This notice came too suddenly. If you don't go through Afghanistan, and wait for other arrangements to be too late, the group visa will expire.

Qu Xiangdong decided to fight. Will be outside, the military order is not affected. He collected information on the Internet and called a partner to say: "The total number of people in Afghanistan is lower than the death rate of traffic accidents on the streets of Beijing." He put the stakes together and asked everyone to comment, saying that as long as one person does not Willing to live in Afghanistan, everyone is not. But in the end, no one objected. He sent a text message to CCTV leaders: "After careful consideration, we have no choice but to cross Afghanistan. Please rest assured, contact you two days later."

Before leaving, he asked all the phones to be off for two days. In the end, they safely traveled through Afghanistan to India and were received by national leaders.

One to two, the Xuanqi Road Gobi Business School Challenge has been held six times a year, with nearly 30 business schools. The teammates who trudged together in the harsh atmosphere of the wind and the scorching sun have only one goal and go on. In a relatively simple environment, they formed their own circles, and they have deep feelings and called each other "go friends."

Wang Hairong, the boss of Singapore Energy Corporation, is a "go friend" and he also participated in the later Antarctic expedition. When chatting with Qu Xiangdong, he proposed that his ancestral home Shanxi was the birthplace of China's earliest national civilization, and Qu Xiangdong had a dispute with him. This led to the birth of a new project, the "Discover the earliest China" cultural archaeological project. This activity led people to the archaeological site of western Henan.

Lack of commercial consciousness

There is no desert, no polar, and the journey of "finding China" is much safer. On October 15, 2011, in Yuncheng, Shanxi, on the way to the archaeological site. Qu Xiangdong was as cautious as a duck dad, who was guarding a group of ducklings crossing the road, and crossed the street with an archaeological team. His voice was slightly hoarse, and he shouted "Be careful, cross the street and be careful"! His staff came up and persuaded: "Mr. Qu, don't call old, the donkey is a bit dumb." He turned his head and laughed: "I found out that I was a natural guide."

Help the experts to go through the formalities of entering the store, and in the morning, they will call everyone to get up and collect the labor of the baggage at the airport. He is very down. But always, he has a sense of distance, which he himself admits. The company's worst assessment of his performance is always "external public relations." I almost never take the initiative to eat with friends and keep a distance from them. “Weibo saved me and can communicate with you without having to eat.”

He only does what he feels he should do. "The first event of Xuanzang Road, I took the phone book, a business school added a business school to call, invited people to participate. I have never called anyone in the future, the company still depends on the development of the company I can't rely on relationships. If everything depends on me, what if the company lives in a hospital? What should the company do?"

Compared with those bosses who grew up and were born in a poor and rough personality, the song boss life is like a road full of flowers. He rarely fought since he was a child, became famous in middle age, and did not change the burden of family fate. He advocated that Laozi "does not fight for water and everything." "I am a person who tries to sit back as far as possible." In the bones, he is a literati.

Therefore, despite running a company, he is still reluctant to say that he is a businessman.

In his view, his pursuit of "fun and value" of doing things exceeds commercial value, but to do this well must be achieved through commercial means. “It’s not what I think about the class of the merchant. I lack commercial consciousness and are inherently sensitive to numbers.”

Very simple, he wants to be free. Money will speak, and a strong gold master will point his finger. Some companies have asked him to sponsor the event titled "Discover China". He did not agree. "Sponsoring this model is not particularly good." He said, "Go ahead and take a step."

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