Housing prices have remained high for a long time, and now home sales are also “step by step.†The cost of ceramic tile enterprises has long been more than just upstream costs such as production, inventory, and management. The channel construction and maintenance costs downstream of the industry chain are rising with rents. And become a new pressure. Compared to the rental pressure of the store, the emerging network channels show their advantages in terms of cost and communication. Consumers can directly understand product information on the network and talk to marketers. This not only saves consumers' purchase costs, but also saves the company's cost of sales.
Enterprises face the pain of rent increase
The relationship between home stores and sellers has always been in a state of balance. In the first- and second-tier cities and some economically developed third-tier cities, when the home market was cold, many places have exposed sellers to protest the increase in rents in stores. In serious areas, even bloody conflicts have erupted, but in the end, It calmed down. According to relevant analysis: Many first- and second-tier cities, due to the volatility of the market, the fierce competition between home stores, the business of the store is getting worse, and the sellers are starting to make trouble. Faced with the huge operational pressures of first- and second-tier cities, third-tier cities have placed great expectations on many home furnishers.
The advantages of mobile internet highlight the potential of Tao enterprises to try new marketing models
In fact, the chain home store, which is the mainstream channel of the home industry, has also been actively sinking into third-tier cities. However, the sinking of chain home stores does not mean that home sellers have found a new "gold mine." Not to mention the operation of chain home stores in third-tier cities, "two hot days", even in the third-tier cities, those home marketers who have been cultivating the market for many years, the situation faced by home sellers is not the same.
Traditional marketing tools are increasingly being tapped of all potential, and the emerging mobile Internet looks like a virgin land to be developed. The "QR code + public micro-signal + WAP site" approach allows the majority of tile companies to fully participate in mobile Internet marketing. The advantages of this mobile web platform are obvious compared to traditional marketing models:
First, the product display sea quantification. All products sold by the company, including detailed product information, can be placed on the platform. Whether it is from the number of products or product introduction, it breaks through the traditional marketing model, and there is no need to worry about the problem of serial goods.
Second, customer inquiry is convenient. In the traditional marketing model, if customers are interested in a certain product, they need to bring the store's brochure, and sometimes some products do not even have pictures. Now through this platform, coupled with the popularity of smart devices, customers can view relevant product information at any time.
Third, information communication is zero distance. Use WAP sites to display product information, and also release relevant information in time through public WeChat's own functions, such as new products, preferential products, etc., to get rid of traditional telephone notifications, and more easily accepted by customers.
In short, in the current fierce market competition, in the face of the pain of rent increase, ceramic tile companies need to constantly cater to the needs of consumers, find new innovations in the operating model, in order to gain a foothold in the market.
Concerned about surprises
Tags: Mobile Internet Advantage Highlights Tao Enterprise Trying New Marketing Model
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