Traditional furniture business district "collectively destroyed"

The Yudaiqiao District once had 3 core stores of Qingtian Furniture, and the business area of ​​10,000 square meters created a sales miracle that could not be surpassed so far. Yesterday, Qingtian announced that it will shut down the remaining Yulong in the Yudaiqiao District during the month. The shopping mall completely withdrew from the Yudai Bridge. Before the Lunar New Year, all the halls in the Holy Land Oyadian Hall No. 2 had been closed.

This was once one of the most prosperous core business districts in Chengdu;

Here has led the home fashion trend in Chengdu and radiation Chuanchuan;

This has lasted nearly 20 years of rising rent and commercial gas;

Here has gathered the most cattle of a bunch of furniture in Chengdu;
This was once a dream place for all the people to buy furniture.

All this "times" have come to a close in the New Year of the Year of the Goat. The “three links” of the New Year of the Sheep also caused the business climate in the home zone of Yudaiqiao to become increasingly depressed.

The status quo is bleak and distressed

Red apple home

At the junction of Yudaiqiao, there are the Louvre Palace in Santuario, Hall 2 of the Holy Land Asia Oya Code, Sun Yat-Sen Hall, Red Apple, Zhirun Family, New Idea, and Qingtian Furniture Yulong Mall. All of them were Yudaiqiao Commercial Area. At the heart of the home shopping mall, it is now a depression: the gold-colored few hundred square meters on the first floor of the Sandia Sunshine Pavilion have been left unused. According to the staff of the neighboring brand, there are two brands operating here. It has already withdrawn: "The reason for the withdrawal is estimated to be that the business is not doing well. It is only a matter of light business in the beginning of the year. However, December of last year, which should have been very popular, is also a tragic ah."

The situation on the second floor is even less optimistic: A large number of brands have been evacuated, and some brands have darkened their shelves and cluttered with furniture that they haven’t had time to leave. There was only one guest hanging around in the store except for the reporter. The Louvre, located opposite the Sunshine Pavilion, is a shopping mall that specialises in classical (classical decoration renderings) furniture. The area of ​​operation is very compact and the selection of categories is limited. According to the staff, many of the brands that were originally operating in Saitanya were withdrawn from the “European Pavilion 2” across the street, some went to the Gama Bridge Shop in Satisfied, and others did not know where they were.

Turning: Ou Dian Hall 2 Qingchang Boutique Hotel enters the venue

Under the huge LOGO of Hall 2 of the Holy Land, the leasing ads on the first floor were affixed to the outer wall, and several construction notices were posted on the door. Some workers had already entered the site to start the basic finishing before the renovation. According to the site manager Mr. Liu, the company has entered the market and began to renovate the boutique hotel (hotel decoration renderings). On the first floor, in addition to the hotel's lobby, the hotel can hire the hotel's supporting industries, such as restaurants, supermarkets, etc., furniture may not be Rented out.

Manager Liu said that the reporter also confirmed the property side of the New Century Plaza. According to Mr. Han, the property manager, the owner of the New Century Plaza has rented the first floor to the fifth floor of the New Century Plaza as a whole to a hotel company. The hotel's more than 100 guest rooms and lobby are being renovated. The original Sanya Okudian Hall 2 merchants have already cleared before the Spring Festival.

An owner who still manages small furniture at the Sundance Sunshine Pavilion told reporters that he had been in Sandia for six years. Because of its small size and easy to control costs, he could barely maintain it in previous years. If the business climate continues to decline, the business will be difficult to sustain. Or, the Sunshine Pavilion is also facing closure. He does not plan to do any furniture business anymore. Turning is the most realistic problem that he currently faces.

Withdraw from Qingtian and Yurun family to follow suit

Run Run Family

The gates of Zhirun family, which is separated from the wall of Hall 2 of the Holy Land Asia Occident, are closed. A signboard outside the door reveals that they have moved to Fusenmei Home. According to He Runtao’s chairman He Tao, she opened a 12-year-old furniture store in Yudaiqiao. Five years ago, her 3,000-square-meter area was still a place where many bosses couldn’t grab money. But now she is over. Operation. "The monthly sales of a 3,000-square-meter store are not as good as the value of a 300-square-meter specialty store owned by Fusenmei. This ended the biggest bottleneck that constrained the development of the company. I believe this year the company will grow even better!" He Tao is confident about the future. full.

The Qingtian furniture industry from the original three stores in the Yudaiqiao district, 10,000 square meters of business area, and now only in the Yulong store reserved 3,000 square meters of booth area, shopping district is obvious downhill. According to Yulong Mall Manager Wang told reporters that the current shopping mall is in the audience 1 fold proofing, Yulong mall end of the reason in addition to property rights issues, can not sign a long-term lease contract with the company, the company is also not the future direction of the Yudaiqiao furniture shopping district We are optimistic that this is also a move to adapt to market changes and adjust the overall market structure of Qingtian.

Lin Tian, ​​deputy general manager of Qingtian Furniture, said that the direction of development of Qingtian furniture is to use Gaoshengqiao headquarters as the leader, independent management and market integration to adjust the service and market operation pattern. Yulong mall will be closed for half a year after closing. There are two new stores in the store, and the 38 employees in Yulong Shopping Mall are all outstanding employees in Qingtian who have worked for more than five years. They will be assigned to other Qingtian shopping malls on the principle of proximity and voluntariness.

Adhere to Sandia to reduce the area for innovation

Before last year, when you arrived at the crossroads of Yudaiqiao Bridge, you could see Homei Home Furnishing no matter which direction you went to. The three shopping malls of the same company were always impressive. In September last year, the reporter was interviewing Chengdu. Suining Shi, general manager of Sandia Industrial Group Co., Ltd., she still said that in 3 to 5 years will not withdraw from Yudaiqiao, only possible to reduce the area, and her words are now confirmed.

Suining said that the property contract of Hall 2 of the Holy Land has expired and he hopes to negotiate with the property to reduce the rent. As a result, the other party does not want to rent it to a hotel quickly. The closure of the Oudian Hall 2 also has this objective reason. . The current competition has long been out of the original concept of selling furniture. The rest of the stores in Sandia are to follow the fine line to meet more and more personalized demands and to do a good job of “private customization”. Services, both business operations and consumer services, require more innovation.