In the future, the home furnishings industry, along with its raw materials and auxiliary components—including hardware and accessories—must embrace resource integration, industrial upgrading, and the adoption of a new e-commerce model to achieve comprehensive development. By leveraging strong market voices, the entire **furniture** industry can expand globally and gain international recognition.
One major challenge in the industry is the lack of standardized criteria for wooden door materials used in furniture production. As a result, manufacturers often opt for cheaper, readily available raw materials, which may not always meet quality expectations. In contrast, chemical-based materials like paints and adhesives are subject to stricter national regulations because they are widely used across multiple sectors such as construction, transportation, and even fashion. This broader application has led government agencies to pay close attention to their safety and environmental impact.
However, other materials like wood, panels, leather, and fabric still face significant gaps in standardization. Without clear national guidelines, consumers struggle to assess the true quality of products. This ambiguity has led to misleading marketing claims such as "100% solid wood," "premium leather," or "imported fabric." These terms often lack independent verification, allowing some sellers to mislead customers and infringe on their right to informed choices. This issue was notably highlighted by past scandals like the "Da Vinci" incident and various "Quality Gate" controversies.
The reality is that domestic suppliers are fully capable of producing high-quality, eco-friendly materials. Unfortunately, many of these advanced materials are still primarily used in overseas markets. This is largely due to the strict access standards set by foreign markets, especially in Europe, Japan, and the United States. These regulations demonstrate how critical industry standards are in shaping the overall development and reputation of an industry.
High-end and innovative materials often come with higher costs due to complex production processes and stringent material requirements. Because there are no direct substitutes for these materials, many small and medium-sized enterprises tend to go for cheaper options. Especially after the second half of last year, the real estate downturn has further reduced the demand for raw materials, causing a 30% drop in import and export volumes for many suppliers. This presents a significant challenge when promoting high-tech materials.
Another issue is the consumer perception known as "Chongyang" (a term referring to the preference for imported goods). Many consumers favor products made with imported materials, believing them to be superior. This bias has resulted in imported furniture being priced much higher than locally produced alternatives, despite similar or even identical manufacturing processes.
To cater to this mindset, many manufacturers emphasize their "foreign origins" in marketing, using slogans like "imported leather," "imported paint," or "imported solid wood." While this strategy boosts perceived value, it often ignores the fact that many foreign brands source their materials from China, where skilled labor and production capabilities are strong.
When it comes to wood, the differences between domestic and imported varieties are largely influenced by climate and geography. There's no inherent superiority of imported wood over local wood. Yet, the current trend of blindly favoring imported products is a common misconception among mid-range consumers.
Today, some top domestic paint and chemical companies have reached technology levels comparable to their international counterparts. In fact, their exports and market share have even surpassed certain foreign brands. The only gap lies in brand recognition, which takes time and history to build.
Despite this, domestic products offer better cost performance, which remains one of the strongest competitive advantages for local suppliers. With continued innovation and improved brand awareness, the domestic furniture industry is well-positioned to compete globally.
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