On July 1, Beijing is expected to officially release the policy of replacing the furniture with the old one. Recently, the Ministry of Commerce has made a high-profile statement and actively supported local pilots of furniture trade-in. If the pilot effect is obvious, it can be promoted nationwide. In Huizhou, furniture is replaced with new ones, and there are furniture stores and building materials manufacturers to test the water for “new trade-inâ€. Consumers believe that the most important thing in the furniture store is the "real price". The industry said that the trade-in can give the "virtual fire" to the high price of furniture in Huizhou. Market: furniture, building materials store test the old trade in Huizhou, furniture trade-in "still hug", furniture stores and building materials manufacturers have already done the first taste of the first crab. Huatai Shunde Furniture Wholesale Plaza held this activity when it was re-opened. Consumers who change furniture can go to the store to shop, and then “replace the old onesâ€. While disposing of the old furniture, they can get the recycling subsidy from the mall. A subsidy of RMB 4,000 is available. It is reported that more than 10 people received the "old-for-new" subsidy on the opening day. Jane Eyre has also held an old-for-new event. During the event, consumers can purchase a designated brand or a designated style of sofa and mattress to participate in the “old-for-newâ€, and the merchant can give a subsidy of 1,000 yuan. The building materials company Anxin Floor also held a similar event in May this year. Anxin provided the old-for-new service to recycle the recycled old flooring in other industries and improve the efficiency of wood use. It is reported that this activity recycles the wooden flooring of various brands, but it needs solid wood flooring, and composite laminate flooring is not included in the recycling ranks. Consumers: The current trade-in is more like disguised promotions. Although the “old-for-new†campaign has come and gone, many consumers are skeptical: this is just a “show†of the business. Ms. Li, who lives in Dongjiang University, told the reporter, “I think that “old-for-new†is just a kind of discount in the business. The merchant can give the consumer a discount. Even if you don’t participate in the “old-for-newâ€, you can still enjoy it.†"The sales model to sell products to consumers, Mr. Zhuang, who has participated in the furniture "trade-in" activities, told reporters, "If the business can really do environmental recycling, then I am in favor. But if it is just a disguised promotion, I feel a little "decent". It's not as good as the price." Industry perspective How to reuse the furniture after recycling is a problem At present, there is no clear policy, only the industry behavior of the furniture "trade-in", it is easy to be considered by consumers It's just a kind of "gimmick". Yang Xiaobo, the head of Shengjia Home Marketing Center, admitted this when he was interviewed by the media. He said that furniture trade-in is very different from the old-fashioned trade-in in the home appliance industry. Old furniture has low recycling rates, especially for some old furniture with high wear and tear. After all, the current trade-offs in furniture stores are mostly a way to make profits and promotions. Jane Eyre's manager Chen told reporters that the last "trade-in" campaign mainly recycled old mattresses for consumers. He admits that, in fact, old mattresses are more difficult to recycle, and there are fewer groups and low cost pressures for recycling secondary use. As a store, there is not much human or material resources to complete the process of recycling, transportation and disposal. Although the use of this problem after the recycling of furniture has put pressure on the trade-in activities, some insiders believe that the launch of the "trade-in" campaign can at least reduce the "virtual fire" of the current high home prices.
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