After the National Day has been the sales season of the furniture industry, but this year's market is particularly deserted. In order to withstand the cold current, hundreds of furniture companies in the Pearl River Delta held a direct selling price meeting at the Hongshuwan Furniture Expo Center in Zhongshan from October 27th to 28th, in order to greatly benefit the profit and sell the products with price cards. However, contrary to expectations, the low-price strategy has not loosened the consumer's wallet. The traffic on the spot is scarce. The marketing performance of many furniture companies is bleak, and there is no signal for the market to recover. On the 27th of October, the "Private Economic News" reporter came to the Hongshuwan Furniture Expo Center and saw many beautifully decorated exhibition halls. It has been observed that these furniture companies have paid a lot of attention to the layout of the exhibition halls. The layout of furniture and buildings is arranged according to the structure of the home. The coordination can even be compared with the fine decoration of the new buildings. In stark contrast to the exquisiteness of the exhibition hall, there are few people on the scene of direct sales. There are more than 30 furniture companies on each side of the 100-meter corridor, but there are only a few people who come to visit. After entering the exhibition center, the number of people was a little more. Most of them consulted in various exhibition halls. However, after a round of visual inspection, the rough estimate is only fifty or sixty. According to the advertisements issued by the organizer, the first 400 visitors of the day sign in a gift package that can receive water practical gifts. When the reporter signs in, they can also receive the gift package, which means that the traffic of the previous visitor did not exceed 400. The speculation of this staff may be due to the owners still sleeping at noon. The time was shown at 2:45 pm. The reporter saw that because there were fewer people and fewer shops, many exhibition halls were not interested, and even the salesmen gathered together for a chat. Ms. Liang, the person in charge of the Guangzhou Suibao Group exhibition hall, said that the direct sales will still bring some people's traffic, and the usual exhibition hall is more deserted. Zhong Xiufen, a home consultant of the Oak White Mansion Direct Store, believes that direct sales will not attract high-end customers. On the contrary, various exhibitions such as the auto show held at the temporary exhibition hall of Zhongshan Expo Center can bring some effective buyers. It is understood that the Hongshuwan Furniture Expo Center is the annual pavilion of the Zhongshan Expo Center. Hundreds of companies have exhibited and sold products here for many years. However, with the sharp decline in the furniture market this year, the corporate exhibition hall is not as popular. The direct selling price is 40% lower than the original price. The organizing committee told the media that the direct sales activities will increase the profit by as much as 10 million yuan. According to the introduction, the Hongshuwan Furniture Mall jointly collects dozens of store groups, and near the end of the year, manufacturers will greatly reduce the price of products in order to complete the annual shipment task. The reporter saw from the on-site exhibition hall that almost all the showroom products have two prices, which indicate the original price, and then a straight down arrow turns down to show the direct selling price. The original price of a fabric sofa in the Yadis showroom is 3,980 yuan. After the direct drop, the direct selling price is 2,200 yuan, a drop of more than 40%. The European Ruth showroom "1.8m bed dreams mattress 2 bedside tables" sleep kit original price of 11260 yuan, straight After the drop, the direct selling price was 3,680 yuan, a drop of 67%. According to the reporter's rough statistics, almost all products marked with the original price have a price cut of 30% to 40%, and a small number of products are more than 50%. Some visitors said that the degree of price cuts is obviously unreasonable. Ms. Liang, the exhibitor, said in a word: Many companies are pushing the price up and then falling, which seems to be a big drop. She also believes that even if the market is worse, companies can not do business at a loss. However, Miss Liang also admitted that this is a helpless move for enterprises. At present, the price of many direct sales companies is actually the reserve price, and the profit is quite weak. "Suibao is facing the mid-end customer base, a solid wood mattress of more than 2000 pieces, which is quite Preferential price, but there are still customers to counter-offer." Miss Liang seems very helpless. A mattress brand home consultant told reporters that most companies are in accordance with the requirements of the mall, specify one or two products to cut prices (expressed as the purchase price), and the prices of the remaining products are actually similar to the prices of direct sales. According to reports, the Pearl River Delta Furniture Factory Alliance direct sales will involve hundreds of furniture companies, including many famous brands such as Dynasty Furniture, Guangzhou Suibao, and Artisan. The organizing committee told the media that the alliance direct sales joint factory, merchants, and stores will jointly create a new marketing platform, change the traditional separate promotion methods, and enable brand associations and manufacturers to make profits to stimulate terminal consumption. What is the effect of low-cost direct sales? Ms. Liang told reporters that as of 3 pm, Sui Bao only reached a single business of more than 4,000 yuan. “There are fewer real buyers. Many people come for prizes.†The White Mansion is an order, no clock. Xiufen said that direct sales will attract some low-end customers, while the European-style furniture of the Oak White Mansion is the highest-end product of the entire Mangrove Bay Mall. Li Jinyan, the business representative of Zhongshan Minghua Furniture Co., Ltd., also said that the direct selling price will indeed bring some traffic, but it did not contribute to the actual order. Will the furniture market be harder next? Some insiders told reporters that the furniture market suffered a cold spell, in addition to the continued sluggishness of the real estate market, it was also related to the local concentration of furniture stores in Zhongshan. "Zhongshan has large furniture such as Cathay, Hundred Years, Guangwei, and the masses." The store, together with Red Star Macalline, has entered the market, and the market competition has diverted the customer base.†For the direct sales of 100 furniture companies, many people are happy to see it, but for the depression of the furniture market, many companies in Mangrove Bay I have already experienced it, and when it is time to let the market recover, everyone is very upset. A person in charge of Guangzhou Suibao Group told reporters that it is reasonable to say that as the number of people preparing for the wedding increases, the period after the National Day to December should be the peak season for furniture sales, but this year's peak season did not appear. “Only during the National Day, sales are good. Some, the rest of the time sales are very poor, worse than the financial crisis.†The person in charge also mentioned a phenomenon, “October orders are required for delivery in December, that is, it is clearly needed in December. The customers who bought the goods were placed in advance in October, because the discount was more during the National Day.†The person in charge worried that according to this situation, the market in November and December would be difficult to do. He also said that the entire furniture market is now very depressed, and real estate is difficult to sell under the control of the real estate. For the future market trend, it can only hope that the direction of the country's macro-control will be changed.
More exciting information is available at GO Home.
GO Jiaju is a platform that provides furniture, building materials, home furnishings, home textiles and home furnishing. On the top of GO Jiaju, you can also see home textile information, home information, furniture information, home decoration information, and thus understand the relevant content of brand home, brand furniture, brand home textile, brand home decoration, brand building materials.
Steel Beam,U Beam Channel Steel,S235JR Structural Material,Galvanized Beam Material
Torich International Co.,Ltd--The Steel Tube Maker , http://www.chinasteeltubepipe.com