The design of the home furnishing industry is directed at the new generation


Post-80s and post-90s are the current mainstream consumer groups in the home market


Pure white tone, warm and beautiful but also fashionable

Pink home aimed at the preferences of little women

Fashion-like home products attract young people's attention

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More "Meng" product design, more "Meng" sales model, more "Meng" marketing team, more "Meng" image spokesperson, a "Meng" style is now sweeping the home industry, the goal is directed after the 80s, After 90s, they have become the mainstream consumers in the home market, directly supporting the continued prosperity of the home market.

"Meng" into the product

At the Jianbo Expo held last month, the new products like fashion house fashion set off a fresh wave for the exhibition. This series of "customized furniture fashion" concept new products are interpreted by a group of young models. Explains the concept of Milan fashion furniture fashion. "The introduction of leather, cloth, lace and other materials for fashion, including the latest fashion trend elements, consumers can not only enjoy the convenience of one-stop custom furniture, but also experience the feeling of changing different fashions in the wardrobe, Let the homes at right angles become more cozy ", Li Jiacong, general manager of Shangpin Home Furnishing, said that he specially sent a research and development team to Milan to bring the most fashionable style back to the country, letting the furniture become fashionable and convenient for people to" like change " "Fashion changes like furniture" to meet the individual needs of young people.

Some brands that focus on mid- to high-end products have also launched product lines specifically for young people. Oupai Home has launched a fashion series specifically for young people. It has also designed a cost-effective product package combination to meet the needs of young people. Oupai Guangzhou Liu Zhaohui, the general manager of the branch, told reporters that the sales of fashion series accounted for half of the total sales this year, and the main people who bought this product were post-80s or post-90s. Meishang Fenghua originally focused on products exported to the United States. The first store opened in Guangzhou this year showed some white series products, which are fresh and beautiful, and are very tasteful for young people. The sales staff said that they are designed specifically for the domestic market.

"Meng" Ran Marketing

Matching with "Meng" products is the same "Meng" sales model. The person in charge of the marketing department of Merrill Lynch Jewelry Center said that in response to the habit of young people who love QQ, a special designer service QQ was launched, Weibo on Sina and other websites was opened, and special discounts for home decoration are being planned to take advantage of the price. Attract the attention of young people. Holocaust Wardrobe plans to launch a marketing project called "Wedding Club", which is expected to be officially launched next year. It is specially prepared for newlyweds.

In addition to emphasizing a marketing model that is compatible with the lifestyles of young people, Oupai Home Furnishing and CCB have launched an installment payment business, and designed payment methods based on young people's spending power. Shangpin Home Furnishing, IKEA, etc. have launched products that can be DIY designed and installed, which fully meets the needs of young people who love freshness and exploration.

Of course, I understand my needs better than others, and younger marketing and even product design teams have also appeared in the traditional home industry. It is understood that most of the dynasty furniture marketing team's education is undergraduate, with an average age of 25 years. At the Shenzhen Home Textiles Exhibition, there were even brands that were post-80s and post-90s fencing or leading companies. With the spirit of new life, they entered the home textiles trend field with a sharp touch and a personality, and they dare to dare to try.

"Meng" people endorsement

Carina Lau endorses the dynasty's furniture for about 10 years. However, after the end of the endorsement contract, the business is likely to stop holding Carina Lau. The reporter learned from his marketing director Tan Jun that he is looking for a younger image spokesperson.

In the home furnishing industry, celebrity endorsements over the age of 40 are currently the mainstream, but the reporter learned that due to changes in the target sales population, there are many companies that “conspired” to select younger brand spokespersons like Dynasty Furniture.


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