The market is gradually lower
In the past, I always heard that cabinet distributors of XX brand wanted to open a large flagship store of several thousand square meters, and XX cabinet enterprises have achieved rapid development, and their annual sales have increased similarly. Nowadays, some cabinet companies can't stand the high cost investment brought by the flagship store, so they decide to reduce the scale and reduce the expenditure. Such a "tightening" business strategy is also a helpless move for the current enterprise to survive.
At the same time, from the effect of the group buying activities of the major cabinet enterprises, we can also see the current plight of the cabinet enterprises. According to reports, in the past, it only took two weeks for the cabinet brand to organize a group purchase event, and it could call hundreds or even hundreds of homeowners, but now it ca n’t, that is, it takes one month to promote the group purchase event. Still not prosperous.
High-end personalized consumption in the cabinet industry has become a new trend
The situation of the cabinet market in 2011 is gradually lowering, and the market is worrying that the cabinet enterprises are facing the domestic and foreign difficulties.
It is not difficult to find out from the current survival conditions of cabinet enterprises that the large environment of domestic and foreign difficulties makes it difficult for industry enterprises to breathe. Internally, the strict property control policies in the domestic market have caused the turnover of the property market to fall into a trough, as the downstream home furnishing industry naturally "lips and teeth". At the same time, the rate of new housing is gradually slowing down, and while high housing prices are driving the real estate market to a high fever, it is still overdrawing the consumption power of the entire society. How can the cabinet industry not be affected?
Looking at the international market, India, Pakistan, South Korea, Thailand, the European Union, wave after wave of "anti-dumping" investigations, the cabinet industry facing the vast international market, can only be "want to say love is not easy."
In the end, what impact will the international "anti-dumping" investigation have on China's cabinet enterprises? Industry insiders believe that time and time again the anti-dumping investigation is undoubtedly "fueling" the cabinet enterprises whose export environment has deteriorated long ago.
Of course, some people think that the current environment of internal and external difficulties will not have much impact on the mature brands in the cabinet market. They are already prepared and actively looking for a way out.
Despite the downturn in the property market, the high-end consumer market is still strong. A dealer told reporters, "Consumers today have long abandoned monotonous numbness, and high-end personalization of cabinet consumption has become a trend.
In addition, the emergence of another consumption model-"Hardcover House", is also constantly hitting people's attention. Imagine if fine decoration is really popular, how much value does the cabinet store still have? On the other hand, will centralized purchasing by developers mean a tragedy for many companies?
The change in demand mode directly affects the development trend of the entire industry, and the change in business management mode is only possible with the change of consumer consumption habits to have the possibility of success.
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