Innovation of marketing thinking in chemical products

Management and management* chemical products can think tank of Xin Meng Xiangping Jiao Wenxia continued to lay a good foundation for development.

In the tide of market economy, the role of marketing in the operation and development of a company has become more and more obvious. A marketing strategy that suits the development of the company can help the company thrive and will lead the company to a successful road. In recent years, although marketing strategies and innovative thinking have continued to reflect new insights on marketing issues from different aspects, due to the special nature of the chemical product market, chemical companies have been exploring marketing strategies and ideas suitable for chemical companies in practice. .

Sinopec CNPC Gas High-Tech Co., Ltd.'s natural gas processing plant is brave in innovation and dares to try out its sales work, and consolidates and sublimates numerous marketing concepts. It not only links traditional marketing but also grasps new marketing ideas, leads and transforms traditional marketing, and applies them in practical work, adding new highlights to the marketing management of chemical companies.

1Associative marketing Associative marketing means that the company extends its marketing activities before, during, and after product sales activities, strengthens the connection with consumers at all levels, cultivates relationships with consumers, and tries to provide more than functional benefits to consumers. Much value. On the one hand, companies should have a deeper understanding of customers and markets through their interaction with consumers. On the other hand, companies also make consumers feel brand fascination and increase brand loyalty in the interactive process.

Affiliate marketing requires companies to interact with consumers interactively in three areas of interest. These benefits include traditional functional benefits, process benefits, and relationship benefits. Functional benefits refer to products and their performance characteristics, quality, and prices. Marketers should take consumer needs into consideration and fully adopt consumer opinions in product development, pricing, and publicity and communication. The process benefits refer to the benefits enjoyed by consumers from the beginning to the purchase of the product, to the specific purchase, to the consumption, to the after-sales service, and to the entire process of repeated purchases. The interest in relationships refers to the benefits that consumers enjoy through establishing long-term, stable relationships with businesses. It includes consumers' long-term good product experience, the extra value that the company brings to consumers based on personalized services, the benefits consumers get through sharing information with companies, and the benefits that different loyalty brings to consumers. ,and many more. Only in this way can the customer be linked to the company and reduce the possibility of customer loss.

Due to the special nature of the chemical product market, enterprises and customers--male and economists-have engaged in oil and gas marketing for many years.

Meng Xiangping. The innovative communication of chemical product marketing thinking occupies a greater proportion in the business decision-making. Therefore, chemical companies must adopt various strategies to improve the good business relationships between existing customers and enterprises, establish a complete information database, analyze customer feedback on products, and create a channel for normal communication between companies and customers, and encourage them to repeat buy.

2 Network Marketing Network marketing strategy is a strategic idea that companies use modern information network resources to carry out marketing activities. It is a brand-new marketing concept and business model in the era of digital economy. It is not limited by time and place. It provides global marketing services 24 hours a day. It has graphic and direct displays of product prototypes to users all over the world. The quantity and accuracy of network storage and delivery of information are far more than other media. Online marketing can adapt to changes in market demand in a timely manner, help companies adjust their advantages and update products, and is a powerful tool for companies to communicate with their partners. Because network marketing is the use of information technology for all marketing activities, making it easier for companies to open up a vast market, transaction costs are greatly reduced, only about 1/10 of the traditional marketing costs, so that companies have greater advantages in cost competition. The advantage of the network marketing strategy lies in the integration of various marketing activities such as product descriptions, customer opinions, advertisements, public relations, and customer services, making it easier for one-to-one two-way interactive communication to truly achieve individualization and pertinence. The comprehensive effect sought by the service.

As early as 1996, natural gas processing plants realized the great potential of online marketing, established their own websites on the Internet, provided detailed product catalogs and service introductions, and increased product promotion through well-known domestic and foreign websites to collect relevant markets. Information, established a perfect online sales platform. Thanks to the full utilization of the network as a modern information technology, natural gas processing plants have successfully sold their products to more than 20 domestic regions, hit the Taiwan market, and exported to South Korea, Iran, Pakistan and other countries, achieving remarkable economic and Social Benefits 0 3 Green Marketing Some people say that “green” will be the mainstream color of the 21st century, and green products will be the leading products of the 21st century. Natural gas processing plants first invested heavily in the development of green resources, research and development of green products, the creation of green brands, establish a green marketing concept, and guide green consumption.

The natural gas processing plant has used its own advantages to develop more than 1 kinds of fine chemical products, and all passed the ISO9002 quality system certification. The R600a produced by it can effectively replace Freon as a refrigerant, filling the national gap and achieving the theme of green environmental protection. Several products have been rated as hi-tech products. According to the characteristics of its products, the natural gas processing plant has organized various activities to strengthen contact with customers, taking the popular green consumption in the 21st century as an opportunity to transform the products with high quality and low energy consumption into high-tech green products. "Green" as a trump card for enterprises to develop and occupy the market.

4 Cultural Marketing Corporate culture is a kind of core competitiveness of an enterprise and has a crucial influence on its operational performance. When a company enters a foreign market, the first thing that may be encountered is the cultural difference, and an excellent corporate image can make the target customer gain recognition in the heart. A good corporate culture not only raises the ideological and moral level of employees, but also enhances the overall image of the company.

The excellent performance of sales of natural gas processing plants is inseparable from the cultural construction of the company. The factory has a good corporate culture, with the aim of "creating people with excellent culture and shaping people with excellent culture", and aims at "refining refined products from oil and gas, creating famous brands at home and abroad".

The "Valdalis" brand chemical products it produces are renowned both at home and abroad with excellent product quality and excellent after-sales service, and have established a world-class corporate image, laying a good foundation for the sustainable development of the company.

S Emotional Marketing Natural Gas Processing Plant puts forward the concept of emotional marketing in the sales process, changes the past stalker sales methods, focuses on providing customers with package solutions, and uses its own information resources and good relationships with upstream and downstream manufacturers. Help customers from all angles, reduce their unnecessary loss of manpower and material resources, and exchange the warmth and touching of previous work for the customer's truthful cooperation. At the same time, a rapid reflection mechanism was established to increase the market's response speed and stress, and responded to customers in the most accurate and most cost-effective manner. A group of outstanding sales staff thought about customers with high-quality and dedicated service, and they were impressed by the urgency of customers. Approved customers and established a good relationship with them.

(Editor Hu Hongxuan) Bringing Years of Singh with Bands to Win Emperor Dettiidi Sinh Sinti Tied Band Tithin Singh with Titi Xinwu