[Live] Double 11 Apparel Products Most Popular Quality Price FAQ

"Double eleven" approached, in order to grasp the tendency of online transactions, to guide the concept of online transactions, and regulate the behavior of online transactions, the Wuhan City Bureau of Industry and Commerce conducted a questionnaire survey of online shopping groups in Wuhan from October 25th to November 5th. Yesterday, the industry and commerce departments released a questionnaire survey.

Apparel Products Most Popular Quality Price FAQ

Questionnaire survey shows that most online shopping groups in Wuhan are mainly young people. In terms of gender structure, women accounted for 56.9% of the total, and males accounted for 43%. From the age structure, the proportion of young people who choose to purchase online during the “Double 11th” period is 75%. Among them, 77.2% of consumers are ready to buy clothing products; followed by food, home and digital.

According to the survey, 57.6% and 52.5% of the consumers mentioned that they had encountered the problem of incompatibility between physical and description products and unqualified products, and 18.2% and 14.7% of consumers had purchased counterfeit goods and counterfeit goods. . In terms of commodity prices, 62.1% of consumers experienced misleading consumption before raising prices and discounting. Followed by the first low-cost discount to attract consumers' attention, followed by no inventory as the reason for not selling and not fully introduce the contents of promotional activities to induce consumer blind consumption, accounting for 36.4% and 29.6%, respectively, and even 10% of consumers encountered The unilateral withdrawal of activities. Consumers are most concerned about the quality of this year's "Double Eleventh" product quality is difficult to guarantee, slow distribution and false price concessions, these three types of issues accounted for 66.3%, 56.1% and 42.3%.

The industrial and commercial department reminded that during the “Double-Eleventh” period, the prices of online and physical stores were too wide (mostly broken codes, defective products, or even counterfeit goods), or they were promoted at a discounted price but did not specify the time limit for the preferential treatment. Less is a spurious discount promotion, or claiming to return cash within a period of time after shopping has been consumed (some are in essence fraudulent, cheated and run), consumers must be vigilant and buy carefully, and should not be misled by the apparently low price. Do not be confused by false information, and actively guard against high quality, low quality, and low quality traps.

Requires "nine days no reason to return" nearly 40% of respondents were rejected

According to article 25 of the new consumer law, online shopping consumers have the right to return goods within seven days from the date of receipt of the goods, and there is no need to explain the reasons. However, "no reason to return in seven days" has always been an implementation difficulty in online shopping. Questionnaire survey showed that 39% of consumers said that they had experienced “seven days no reason to reject” requests for rejection, and 45.4%, 26.3%, and 23.6% of consumers had encountered shipments, delays, or rejections that were not scheduled. Problems such as returning goods, extra charge for returning goods, etc.

The industry and commerce department reminds that online shopping should pay special attention to the promotion of the platform or website. There are no overlord clauses, such as "Special goods will not be returned," "Does not support seven days no reason to return," "Gifts do not enjoy the three guarantees," etc. Do not buy such products, but also actively report to the industrial and commercial departments to report. For prepaid products, consumers must distinguish the meaning of “deposits” and “deposits” and avoid falling into the default “trap”. (Chutian Gold News)

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